Brands must demonstrate goodwill to survive sxsw 2013

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Brands must demonstrate goodwill to survive sxsw 2013

  1. 1. DEMONSTRATE GOODWILL AND SOCIAL CAUSE How your brand will survive in a changing marketing landscape 05.01.12 PLEASED TO MEET YOUSaturday, July 21, 12
  2. 2. CONTENTS FOR TODAY 01 FIRST TO MARKET 02 LESSONS LEARNED 03 TODAY’S DRIVING FACTORS 04 WHAT WORKS? WHAT DOESN’T? 05 WELL POSITIONED BRANDS 06 WHAT CAN YOU DO?Saturday, July 21, 12
  3. 3. 01 FIRST TO MARKET PEPSI REFRESHSaturday, July 21, 12
  4. 4. 01 FIRST TO MARKET PEPSI REFRESHSaturday, July 21, 12
  5. 5. 01 FIRST TO MARKET PEPSI REFRESHSaturday, July 21, 12
  6. 6. 01 FIRST TO MARKET ORANGESaturday, July 21, 12
  7. 7. 01 MEET POSSIBLE OUR TEAM MICHAEL MILLS YOKO NAKANO UX LEAD SR. UX DESIGNERSaturday, July 21, 12

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