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The Digital Divide for MCO435
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The Digital Divide for MCO435

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    The Digital Divide for MCO435 The Digital Divide for MCO435 Presentation Transcript

    • The Digital Divide Does it affect us? By: Lauren Fach Montserrat Camacho Arti Bhakta & Jeff S.
    • MCO 435 Applied Project
      • Our group studied the digital divide and its effect in the Tempe and Phoenix area.
      • We conducted interviews with people
      • face -to-face, by email and video to compile our data.
      • Initial hypothesis: We think the digital divide does not affect our city to a severe degree. We think most people in the area have access to the Internet and social media if they so choose.
    • Definition
      • The Digital Divide is the divide between people who have access to the Internet, as well as any digital technological device opposed to those who do not have access to such platforms.
      • Some factors for the digital divide are:
        • Age
        • Education
        • Economic status
        • Location
      • The "digital divide" between rich and poor children in the U.S. is shrinking as youngsters of varying income levels and races increasingly use the Internet, according to a study by the Corporation for Public
      • Broadcasting.  
      • (Wagner, Bundorf, & Singer, 2005)
      • The group reported that
      • Internet use among minority
      • and low-income children has
      • increased during the past two years and that children under 17 now spend nearly as much time in front of a computer as they do watching television.  
      • (Wagner, Bundorf, & Singer, 2005)
    • When the Internet was first available, high-income households surpassed the rest of the world in the 1990s until 2001. This chart shows the beginning of the digital divide. (Guillen, & Suarez, 2005) (Guillen, & Suarez, 2005)
    • Where we found our participants:
      • During our study, our group interviewed people on ASU’s Tempe and downtown Phoenix campus, Mill Avenue, at light rail stations in Tempe and downtown Phoenix, and on the light rail.
      • Next…
      • You will see
      • a few short video clips from selected face-to-face interviews.
    • We talked to a couple relaxing on Mill Avenue.
      • Do you have a smart phone?
    • An interview in front of Mojo in Tempe with some friends having ice cream.
      • What do you think about technology?
    • Ivan, employee at Mellow Mushroom on Mill Avenue.
      • How do you like owning a smart phone?
    • Chelsea, employee at Mellow Mushroom on Mill Avenue.
      • Why have you not upgraded to a smart phone?
    • A family taught to use technology in India…
      • What would you do without the Internet?
    • Other research methods:
      • We also conducted face-to-face interviews on the ASU’s Tempe and downtown Phoenix campus with professors, students and faculty.
      • We also sent email polls from Survey Monkey to reach people in a wide range of ages.
      • [This sample is most likely have Internet access in order to respond to the survey, but they may vary levels of knowledge in technology.]
    • The Technology Survey
      • Sent to email participants
      • Used for face-to-face interviews
      • Survey Monkey helped to calculate statistics and keep data organized.
    • Survey Statistics
    • Sex of Participants
    • Preferred Way to Access the Internet
    • Internet Mobility
      • From our survey, 80% of people that have
      • smart phones said it has changed their life.
      • The mobility of a smart phone makes it easier to use Google, Mapquest, or Yelp on the go.
      • Many of our survey participants said they used their smart phone for these functions.
      • One response said that buying a
      • smart phone was not life changing,
      • but it was handy to have.
    • The most common was Facebook. How Many Social Media Sites the Study Participants Use
    • Taken from a Face-to-Face Interview
      • “ I find new technology a bit frustrating, but I find someone to help me, then I’m ok. I don’t feel that I use technology to its full potential.”
      • - Mary, 62 of Scottsdale
    • A quote from campus…
    • From a student using a laptop in front of Hayden Library…
      • “ I’m not dazzled by all
      • types of technology.
      • I am not as open to certain things like Twitter and phone apps.”
      • -Casey, 42 of Tempe
    • Summary
      • Our study concluded that most people in the Tempe and Phoenix area have access to and are familiar with new technology.
      • We found that most of 18-25 year old population is very familiar with smart phones, social media and accessing the Internet in various ways.
      • Our study also determined that Facebook was the favorite and in some cases the only social media website used by most people.
      • We also found that the majority of our participants access the Internet from their home, with cell phone and public access as their second choice.
      • The younger population felt more relaxed talking about their technology usage and could name specific programs and applications, opposed to some people in older generations who felt uncomfortable discussing technology in detail.
      • Our study determined that the number one reason people have not upgraded to a smart phone or have Internet access in their home is because they can’t afford the extra expenses.
      • In conclusion, we found that the Tempe and Phoenix areas are not affected by the digital divide to a severe extent.
      • We believe that the close proximity of a college campus and large cities have helped the area keep up with technology.
    • References
      • Brooks, S. , Donovan, P. , & Rumble, C. . (2005). Developing nations, the digital divide and research databases. Serials Review , 31 (4), 270-278. 
      • Guillen, M. F. & Suarez, S. L. (2005). Explaining the global digital divide: economic, political and sociological drivers of cross-national internet use. Social Forces , 84 (2), 681-708.
      • Hargittai, E. (Ed.). (2003). The digital divide and what to do about it . San Diego, CA: Academic Press. 
      • Rice, E. R. & Katz, J. E. (2003). Comparing internet and mobile phone usage: digital divides of usage adoption and dropouts. Telecommunications Policy , 27 (8-9), 597-623.  
      • Wagner, T. H., Bundorf, M.K. , & Singer, S.J. (2005). Free internet access, the digital divide, and health information. Medical Care , 43 (4), 415-420.
    • Powerpoint and Research by:
      • Lauren Fach
      • Montserrat Camacho
      • Arti Bhakta
      • Jeff S.