0
Be ‘The Hunted’
In
Social Networks
Matthew O’Brien
www.MintSocial.com
Discussion Topics
1. Online Marketing Secrets…from Google
2. Be The Hunted
3. Social Networking and Branding
4. How to Set...
Secret #1
…from
Secret #1
The Free Google Manual
 www.Google.com/webmaster
 www.Google.com/websiteoptimizer
 www.Google.com/analytics
Secret #2
Its All About The Keywords
 http://www.seomoz.org/article/search-ranking-
factors
Hunters, Farmers & The Hunted
The Hunted…
• businesses seek out the experts
• utilize social networks
• find the “perceive...
Make Your Profile a Target
• Who are You?
• Are you findable?
• How many are looking?
– Free Wordtracker
• Would you buy f...
Make Your Profile a Target
• Who are You?
• Are you findable?
• How many are looking?
– Free Wordtracker
• Would you buy f...
Build an Army of Recruits
Digitize your contacts
Get recommended
Add testimonials to your contract
Would you buy from ...
Build an Army of Recruits
• Align your sales force
• Feed your profile
• Syndicate your content
• Work Hard…Work Smart…Wor...
The Hunted Worksheet
Your ‘Keyword’ Executive Summary
Get The Hunted Worksheet
Search Term 1
Optimized Content
Target Mark...
4 Step Action Plan
1. Declare Yourself The Expert
• Account Executive Going Green
Expert
2. Have Your Customers Back You U...
Open Discussion
Q and A
Contact Info
Mint Social
Matthew O’Brien
602.206.8089
mint@MintSocial.com
http://gplus.to/matthewo...
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Social Media & Personal Branding 3

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Transcript of "Social Media & Personal Branding 3"

  1. 1. Be ‘The Hunted’ In Social Networks Matthew O’Brien www.MintSocial.com
  2. 2. Discussion Topics 1. Online Marketing Secrets…from Google 2. Be The Hunted 3. Social Networking and Branding 4. How to Setup a Hunted Profile 5. Social Networking Action Plan
  3. 3. Secret #1 …from
  4. 4. Secret #1 The Free Google Manual  www.Google.com/webmaster  www.Google.com/websiteoptimizer  www.Google.com/analytics
  5. 5. Secret #2 Its All About The Keywords  http://www.seomoz.org/article/search-ranking- factors
  6. 6. Hunters, Farmers & The Hunted The Hunted… • businesses seek out the experts • utilize social networks • find the “perceived” best in class …get sought out for their expertise.
  7. 7. Make Your Profile a Target • Who are You? • Are you findable? • How many are looking? – Free Wordtracker • Would you buy from YOU? – Can you find you?
  8. 8. Make Your Profile a Target • Who are You? • Are you findable? • How many are looking? – Free Wordtracker • Would you buy from YOU? – Can you find you?
  9. 9. Build an Army of Recruits Digitize your contacts Get recommended Add testimonials to your contract Would you buy from your company? Profile test
  10. 10. Build an Army of Recruits • Align your sales force • Feed your profile • Syndicate your content • Work Hard…Work Smart…Work Less
  11. 11. The Hunted Worksheet Your ‘Keyword’ Executive Summary Get The Hunted Worksheet Search Term 1 Optimized Content Target Market Search Term 2 Optimized Content Target Market Search Term 3 Optimized Content Target Market
  12. 12. 4 Step Action Plan 1. Declare Yourself The Expert • Account Executive Going Green Expert 2. Have Your Customers Back You Up 3. Make it a priority…The 4-hour Work Week 4. Outsource it…trade it…just do it
  13. 13. Open Discussion Q and A Contact Info Mint Social Matthew O’Brien 602.206.8089 mint@MintSocial.com http://gplus.to/matthewobrien
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