Promotional Video

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Creating a promotional video for your startup

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Promotional Video

  1. 1. PROMOTIONAL MEDIA ELI CHMOUNI
  2. 2. ARE VIDEOS IMPORTANT?
  3. 3. NOTICE THIS Visual content inspires internet users Female audiences increase video content consumption Females aged 18 to 34 watched approximately three less hours of television last year, while internet video content consumption jumped 4 hours.
  4. 4. IT IS A FAST WORLD Videos 2-3 minutes are the best Faster than reading an article
  5. 5. PARTNERSHIPS
  6. 6. WHERE TO DISTRIBUTE Follow where people watch Place the content on multiple channels Do NOT do your website only Stop worrying about people stealing your content
  7. 7. STEPS TO CREATE YOUR VIDEO
  8. 8. IDENTIFY YOUR GOALS FOR YOUR PROMOTIONAL WEB VIDEO before you begin to produce your promotional web video, you need to think about what you want the video to accomplish. Some questions to consider include: Who is the target audience for your promotional web video? What will be the tone of your promotional web video? Funny? Professional? Sincere? What do you want viewers to do after watching your promotional web video? Email it to a friend? Call your company? Click for more information?
  9. 9. SET A BUDGET FOR PRODUCING YOUR PROMOTIONAL WEB VIDEO Producing a promotional web video is much less expensive than producing a traditional television commercial. If you’re video- savvy and not looking for a super-polished video, you may be able to produce your promotional video yourself for little or no cost. To produce a high-quality promotional web video, though, you may want to consult a professional web video production company for assistance. Many companies work with businesses to develop, produce and distribute promotional web videos.
  10. 10. PLAN YOUR PROMOTIONAL WEB VIDEO In the pre-production phase of your promotional web video, you’ll need to plan out how the video will look and sound. This process can be very formal, including scriptwriting and mapping out each frame of the video. Or, if you want a documentary-style promotional web video, you can be less formal. Think about what themes you want to address, what footage you want to capture, and who will act as a spokesperson in the promotional web video. If you’re working with a professional production company they can help you with the planning a scriptwriting process.
  11. 11. PLAN YOUR PROMOTIONAL WEB VIDEO (CONT) Choose a genre Create a storyboard Outline the resources needed Secure good equipment Film and re-film Pay attention to shaky hands and audio Edit-review-edit-review-edit-review
  12. 12. TIPS Keep your video short. A promotional web video should be less than 3 minutes long Keep your video interesting. A variety of shots, angles and perspectives will make your promotional web video more interesting to watch DO NOT USE COPYRIGHTED MATERIAL. IT IS NOT LEGAL
  13. 13. SAMPLES Dollar Shave Club: http://www.youtube.com/watch?v=ZUG9qYTJMsI Old Spice: http://www.youtube.com/watch?v=owGykVbfgUE Etrade: http://www.youtube.com/watch?v=mDm6iKH38C0
  14. 14. COST VS RESULTS http://www.youtube.com/watch?v=tyeGvhine6I
  15. 15. VIRALITY?
  16. 16. SELL THE CULTURE NOT COLD SALE CALLS. RedBull: http://www.youtube.com/watch?v=M0jmSsQ5ptw
  17. 17. WORKSHOP (20 MIN) Form a team Pick a business Create a storyboard Film Upload Share
  18. 18. REMEMBER Show value Do not waist my time Grab my attention Quality from idea to production

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