Perfecting Your Seed Funding PitchPresentation Transcript
Seed Funding Pitch
Senior Venture Manager
Venture Name/Logo Here
Presenter: “We sell [X product/service] to [X customers/users]
who want [X benefit/value]. Unlike [X specific household name
competitors], we do [X secret sauce] differently/better.”
This is “the grab,” which should be a concise statement
summarizing the key components of your business model.
You need to make it clear that there is a big, important problem
(current or emerging) that you are going to solve. In this context you are
establishing your value proposition—there is enormous pain out there,
and you are going to reduce costs, increase speed, expand reach,
eliminate inefficiency, increase effectiveness, whatever.
Consider telling the real-life story about how your team identified the
problem and came up with the solution.
What specifically are you offering to whom? Software, hardware,
service, combination? Use commonly used terms to state concretely
what you have, or what you do, that solves the problem you’ve
Again, consider telling the real-life story about how your team identified
the problem and came up with the solution.
Discuss the basic market segmentation, size, growth and dynamics.
How many total dollars are spent within this market segment to address
the problem you’ve identified? How fast is the segment growing? What
are the key factors driving the segment?
How many people, companies, NGO’s, etc., are out there who might
buy from you? How will you reach these potential customers to sell to
You will be better off targeting a meaningful percentage of a well-
defined, growing market, than claiming a microscopic percentage of a
huge, mature market.
No matter what you might think, you have competition. At a minimum,
you compete with the current way of doing business. Most likely, there
is a near competitor, or a direct competitor that is about to emerge. So,
understand what your real, sustainable competitive advantage is, and
state it clearly.
Do not try to convince the audience that your only competitive asset is
your “first mover advantage.” Here is where you can articulate your
unique benefits and advantages. Believe it or not, in most cases, you
should be able to make this point in one or two sentences.
Simply put, you must address how your team plans to sustainably beat
the competition. Consider getting these points across with a simple
competitive analysis table showing how your 3-4 key product/service
features and benefits out-match your 3-4 closest competitors.
Why is your team uniquely qualified to win?
Why is each founder totally committed and passionate about brining
this product or service to market?
Don’t just regurgitate a shortened form of each founder’s resume;
explain why the background of each team member fits with the mission
of the startup.
Also be sure to display the mentors/advisors you already have and why
they are vital to your advancement. Tell us about the
mentors/advisors/contacts you may still need too.
How specifically are you going to generate revenues, and from whom?
Is your model scalable? In other words, can it be efficiently replicated
and expanded to national and global markets?
What are the critical metrics on which you will be evaluated (e.g.,
customers, licenses, units, revenues, margin, etc.)?
Consider including a simple flow chart that walks the audience through
how you make a typical sale. Name names. Be specific.
Tell us what you’ve accomplished over the past six months. What
milestones have you hit? What types of traction have you generated in
the market to date?
Where do you currently stand today?
Which milestones have you identified for the next six months to a year?
Consider including a timeline graphic with the aforementioned points
Forecast five year financial projections here.
Remember that all of your numbers need to be readable (24 point font
minimum), so it’s best not to cut and paste an excel table onto this
The ask: Clearly state how much you are seeking from the investment
community and provide a quick overview about what big-ticket items
you will purchase with the funds and why they are essential to your
venture’s advancement within the coming months. Remember, you
may also ask for non-monetary contributions, such as industry mentors
ROI: What do you plan to produce in return for this resource
investment? Will your venture create a financial/economic impact by
creating revenues/jobs, etc.?
This final slide is the bookend of your presentation.
You might be tempted to include a “Questions?” prompt for the
audience, but we think you are better off to include your logo and a
powerful testimonial from one of your current or potential customers.
However, remember that the quote should not be more than a short
sentence or two in very large font. You might also consider adding a
photo of the actual customer and/or his/her organization’s logo.
This slide should remain behind you as you field questions from the
(this is NOT a slide for your pitch)
-24 point minimum font throughout.
-Do not turn the suggested prompts within this template into
bullet points. Instead, use unique single words or short phrases,
combined with impactful images, to keep your pitch on track.
-Please feel free to bring some team members with you on stage
-Please speak clearly – PRACTICE!
-Be respectful of the other pitchers and the audience. Stop talking
when you are told to do so. We should not all have to suffer
because of your lack of preparation.