2. Q1: What do you want to be?
• Lifestyle Business
– Local market, not obsessed with growth
– GLC’s -- “Great little companies”
• Niche
– Large Geographic footprint, narrow customer profile
• High Potential Startup
– Large global market, fast growth potential
5. Types of Startups
Innovationortechnology
Business Model or Market
Existing New
ExistingNew
Disruptive
Existing
solution
made faster
or cheaper
New
technology,
traditional
delivery
Old concept,
new market
6. Innovationortechnology
Business Model or Market
Existing New
ExistingNew
Five Minute Activity
Disruptive
Existing
solution
made faster
or cheaper
New
technology,
traditional
delivery
Old concept,
new market
Pick a Category:
1. Sports
2. Media & Entertainment
3. IT – Software or
Hardware
4. Transportation
5. Consumer Products
8. Marketing Strategy
Innovationortechnology
Business Model or Market
Existing New
ExistingNew
Highly
Disruptive
Existing
solution
made faster
or cheaper
New
technology,
traditional
delivery
Old concept,
new market
Easier to get
noticed
Harder to get
noticed
9. What we’re going to talk about…
1. The Basics – be present
2. The Message – something to talk about
3. Going Guerilla – do something creative
10. Phase 1: The Basics (must haves)
• Logo
• Website
• Business Cards
• Brochures or handouts
• Social Media
11. Logo
• Will be your most recognized asset
• Not permanent
• More on this in other sessions
12. Websites – Domain names…
• Tips to get what you want
– Remove vowels
– Add an “AZ”
– .co is more common
– Look at the other countries
extensions
• .as .cc .er .la .ly .ne .vc
• Shorter is better
13. Do it yourself websites…
• Wordpress, Wix, SquareSpace,
many more…
• Squarespace
– pretty easy to use, starts at $10/mo.
• Ask around…
• Doesn’t have to be elaborate, but
it has to be there.
14. Brochures
• Having a good 1-pager (tech companies)
• Get input
• Get help
• Stay tuned for the 4pm class on Graphic
Design
15. Social Media
• Linkedin, Facebook, Twitter, Pinterest
• Use it but don’t over-do it
• Leverage your contacts – get the “Likes”
16. Phase 2: Something to talk about
• Press Releases
• Spam
• Your pitch deck
• Crowdfunding
• Trade shows, Competitions, Events
• Specials and Promotions
17. Press Releases
• What’s NEWS worthy???
– If you are truly disruptive then you have
a story
– If not, you are an advertiser and they
want you to buy an ad
• Do it anyway and put on your website
– You are building your history
• Pay services and free services.
– http://mashable.com/2007/10/19/press-releases/
18. Email Campaigns
• Mailchimp, Constant Contact
• Use it don’t abuse it
• Can be effective when used
with other media
• You need to build a contacts
database
• Always ask permission
19. Your Pitch Deck
• 25 pt font & 25 words per slide maximum
• More visuals less text
• 10 slides – 10 minutes
1. Title Slide/Overview/Elevator Pitch
2. Problem
3. Solution
4. Team
5. Business Model
6. Market
7. Competitive Advantage
8. Marketing and Sales Strategy
9. Roadmap and Milestones
10. Financial Information
24. Phase 3: Going Guerrilla…
• Guerrilla marketing is an advertising strategy
in which low-cost unconventional means
(graffiti, sticker bombing, flash mobs) are
utilized, often in a localized fashion or large
network of individual cells, to convey or
promote a product or an idea.
25. • Specifically geared for the small business and entrepreneur.
• It should be based on human psychology
• Forget about the competition and concentrate more on
cooperating with other businesses.
• Guerrilla marketers should use a combination of marketing
methods for a campaign.
• Use current technology as a tool to build your business.
• Messages are aimed at individuals or small groups, the
smaller the better.
• Commit to your campaign. Use Effective frequency instead of
creating a new message theme for each campaign.
Principles of Guerrilla…
29. Conclusion
• Look like a real company
• Put together a plan
• Use multiple strategies
• Use one strategy to boost another strategy
• Be creative
• Get input
• Listen to the customer
Lego began making interlocking bricks in Denmark in 1949 – Patented in 1958 – I got my first set in 1977Brooks is #3 in total US album sales, with 128M records sold, only outranked by the Beatles (177M) and Elvis (134M) according to the Record Industry Association of America. Took Country Music out of the Twang genre and into the mainstream. Opened the market to an entire generation and paved the way for a new breed of country musician.
Brooks is #3 in total US album sales, with 128M records sold, only outranked by the Beatles (177M) and Elvis (134M) according to the Record Industry Association of America. Took Country Music out of the Twang genre and into the mainstream. Opened the market to an entire generation and paved the way for a new breed of country musician.
Brooks is #3 in total US album sales, with 128M records sold, only outranked by the Beatles (177M) and Elvis (134M) according to the Record Industry Association of America. Took Country Music out of the Twang genre and into the mainstream. Opened the market to an entire generation and paved the way for a new breed of country musician.
Lego began making interlocking bricks in Denmark in 1949 – Patented in 1958 – I got my first set in 1977Brooks is #3 in total US album sales, with 128M records sold, only outranked by the Beatles (177M) and Elvis (134M) according to the Record Industry Association of America. Took Country Music out of the Twang genre and into the mainstream. Opened the market to an entire generation and paved the way for a new breed of country musician.
