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IT Resources for Your Business

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  • 1. IT Resources for your Business - Gunjan Goel, Co-Founder Plexlane+
  • 2. Technology is an Enabler 2 Brick & Mortar 1:1 Customer Experience Try & Buy Real-time Feedback Sense of “trust” Brand Loyalty Could be expensive to setup Online Customer Reach Lower investment to setup Around the clock Cost of “changes” small Lower overheads Technology, a big component of businesses today
  • 3. 3 #Web Website Email Hosting SEO Analytics #Social Blog(s) Promotions Campaigns #Mobile Mobile Apps Mobile Sites Advertising What’s involved?
  • 4. 4 Website Hosting Provider Custom Wordpress eCommerce Woo Commerce Magento PrestaShop Shopify Amazon eBay Email/Apps Domain Registrar Google Apps Office 365 Hosting GoDaddy Hostmons ter SEO & Analytics Google Analytics Hosting Provider #Web Advertising – Google Adwords, Adsense, Others
  • 5. 5 Social Media Facebook Google+ Pinterest Instagram Twitter LinkedIn YouTube Blogs Wordpress Typepad Blogger Weebly Promotions & Campaigns Email Marketing Strutta Wildfire Votigo #Social Advertising – Google Adwords, Adsense, Others
  • 6. 6 Mobile Apps Android iOS Windows Blackberry Other Technologies Phone Gap HTML5 Shopify Mobile Sites Responsive website themes #Mobile Advertising – Google Adwords, Adsense, Others
  • 7. 7 Advertising Google Adwords / Adsense Social Platforms Payment Platforms Paypal Authorize. Net Themes Theme Forest Code Canyon Stock Photos iStockPhoto Fotolia #Other Areas
  • 8. 8 #Web Website Email Hosting SEO Analytics #Social Blog(s) Promotions Campaigns #Mobile Mobile Apps Mobile Sites Advertising A lot involved but it’s worth it
  • 9. 9
  • 10. 10 Cloud and Mobile solutions are key enablers for small businesses
  • 11. For going Online you’ll need help? 11
  • 12. 12How to Service my Technology Needs? Do it Yourself Hire Locally Freelancer
  • 13. 13 Do it Yourself Hire Locally Freelancer Freelancer.com Freelance.com oDesk.com eLance.com How to Service my Technology Needs?
  • 14. 14 Do it Yourself Technology Czar Budget Constraints Pilot Project Small Project Hire Locally Niche area Technology Demands Size of project is large Ongoing Support Needs Hire a Freelancer Small Projects One off Budget Constraints Time is not a contraint When should I use these options?
  • 15. IT Development Lifecycle Plan and Analyze Design Build Test Corrections Final Test Deploy Waterfall Approach Agile Approach Analyze & Plan Design BuildTest Analyze & Plan Deploy Design BuildTest Analyze & Plan Deploy Design BuildTest
  • 16. 16Tips for any IT Development Project • Only you know what the end product looks like; do not outsource vision • Own Scope, Schedule, Budget • Have a signed-off Requirements Document • Have a Change Request process in place • Use a collaboration tool – TeamBox, Zoho, even Dropbox • With Freelancers use an intermediary to protect your investments (Freelancing sites, even Paypal), Western Union • 1:1 communication with the Project Manager. • Stay engaged. Plan, Re-Plan and Re-Plan. • Be fair
  • 17. 17Typical Project Management Docs • Contract detailing T&Cs and payment clauses • Project Schedule (incl. payment milestones) • Requirements Document • Issues Log • Time-sheets • Meeting Minutes • Test Scripts (Unit and Integration) • Design / Implementation Document
  • 18. 18Typical Failure Modes with Freelancing sites Source: Freelancer.com • Pick the lowest bidder • Missing reference checks • Requirements not detailed enough • “Yes” to everything • High expectations…flawless execution
  • 19. 19What it takes… Source: Freelancer.com What it takes - Build a trusted relationship - Detailed Project Docs (see tips slide) - Over communicate - Use Video/Audio conferencing - Prompt payments
  • 20. Learn more at plexlane.comU.S. Headquarters Mesa, AZ 85207 +1 602 PLEX 260 sales@plexlane.com www.plexlane.com LISTEN INTERNALIZE PROPOSE IMPLEMENT MONITOR IMPROVE + The plex+ Promise Thank You Plexlane+ is a trademark of Plexlane, LLC. © Copyright Plexlane 2012. All Rights Reserved. India Headquarters Banjara Hills Hyderabad, India