Brand Development and Marketing for Startups

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  • 1. Brand Development and Marketing in the Startup World
  • 2. What do you buy?  Products?  Services?  Corporate stories?  Corporate philosophies?  Examples?
  • 3. What is a Brand?  You tell me?  How do you build a brand?  What is unique about branding at the startup level?  Why is it AWESOME to build a brand?  Why is it more essential than anything else you do?
  • 4. How to you evangelize your Brand?  Again, you tell me?  Earned Media  Public relations  Media relations  Build an evangelist base  Paid Media  Marketing  Advertising  Paid content provision “sponsored postings”  Which is better?
  • 5. The Fundamentals  The secret to marketing and branding:  Shhhhhh, don’t tell anyone or I may be out of a job……..  What are you saying?  To whom are you saying it?  How are you saying it?  SWF