SOCIALMEDIA
1. When?2. What?            SOCIAL            MEDIA3. Where?4. Why?
To find something comparable, you have to goback 500 years to the printing press, the birth ofmass media ... Technology is...
1. When did this happen?
Print
PrintPrinting press, Movable type, Oil based ink             5 years to print              200 bibles of               130...
Recorded media
Recorded media Photography, Audio and video recordingsFast(er) results created by professionals     one-to-many communicat...
Telephone
TelephoneImmediate realtime voice communicationLocal information communicated overlong distance1-to-1 communication
Television
Television       Audio and video transmission        Created by professionalsLong distance one-to-many communication
Asymmetry in communication media  Conversation         Groups
Asymmetry in communication media    Conversation              Groups●   Audio                 ●   Text, video,            ...
Many-to-many pattern The internet combinesgroups and conversation
Internet is the carriage
Internet is the carriage        Telephone migrates to the internet          Skype and VOIP        Television migrates to t...
Internet is the carriage Technology allows us toconsume and to create      information.
Social MediaMany-to-many communicationby creating and consuming   text, audio and video     over the internet           24/7
Social MediaIs happening right now!
2. What is social media?
Social media aremedia for social interaction
media for social interaction
Social Interaction
Social InteractionSharing ideas and emotions,  insights and experiences   with people you trust
Social Interaction
Social Interaction         Sharinglinks and status updates,   pictures and videos, on twitter and facebook      with friends
Social Interaction
Social InteractionDo you participate?
Social Interaction  Unfiltered content,     created bypeople like you and me
Social Interaction2-way communication
3. Where does it happen?
Social media aremedia for social interaction
media for social interaction
Media | Blogs BlogsA blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs areusually mai...
Media | Blogs1997: first blogs appeared2004: governments started blogging2006: 112 million blogs tracked by Technorati    ...
Media | WikiPedia WikiA wiki is a website that allows the creation and editing of any number of interlinked webpages via a...
Media | WikiPedia18 million articles16.000 new users/month11 million changes to the articles/monthDutch (per month): 679.0...
Media | Twitter WikiTwitter is a website, owned and operated by Twitter Inc., which offers a social networkingand microblo...
Media | Twitter175 million users370.000 new users/day95 million interactions/day39 years is the average age64% older than 35
Media | YouTube YouTubeYouTube is a video-sharing website on which users can upload, share, and view videos.
Media | YouTube520 million users24 hours video uploaded/minute2 billion videos/day46 years of videos watched/day on Facebook
Media | acebook500 million users50% log on in any given day+/- 130 friends/user700 billion minutes/month30 billion pieces ...
Media | ScribdScribd is a Web 2.0 baseddocument-sharing website whichallows users to post documents ofvarious formats, and...
Media | Scribd70 million visitors/month20 million embedsTens of millionsof documents publishedMillions of Readcastsevery m...
Media | Scribd70 million visitors/month20 million embedsTens of millionsof documents publishedMillions of Readcastsevery m...
Media | slideshareSlideShare is an online slide hosting service.Users can upload files in the following fileformats: Power...
Media | slideshare   50 million visitors/month   90 millionpage views/month
Media |LinkedIn is a business-oriented social networkingsite. Founded in December 2002 and launched inMay 2003, it is main...
Media |100 million users in 200 countries20million users in Europe as of December 20102million users in the Netherlands2 b...
Social media prism
4. Why should you care?
Why?Did you see the numbers?
Why? Social media ishuge
Why?People are already talking about you
Why?Your competitors are already    talking to those people
Why?Your employees are already doing it
Why?It can and should be done in-house
Why?Its good for your Search Engine position                      Google
Why?        En dan nu: reclame! Of toch liever niet?Uit onderzoek van het Centrum voor Informatie     over de Media (CIM) ...
Why?Traditional media #fail
Socialmedia is just a buzzword until you come upwith a plan.- Zach Dunn
What are social media?
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What are social media?

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An introduction to social media: when, where, what and why.

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  • A simple, straightforward and very enlightening presentation about a new reality in extreme mutation. It even goes beyond the obvious and outlines the guidelines that a company should have in the creation and management of their presence in social networks.
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What are social media?

  1. 1. SOCIALMEDIA
  2. 2. 1. When?2. What? SOCIAL MEDIA3. Where?4. Why?
  3. 3. To find something comparable, you have to goback 500 years to the printing press, the birth ofmass media ... Technology is shifting power away from editors, the publishers, the establishment, the media elite. Now its the people who are taking control. July 2006 – Rupert Murdoch
  4. 4. 1. When did this happen?
  5. 5. Print
  6. 6. PrintPrinting press, Movable type, Oil based ink 5 years to print 200 bibles of 1300 pages Printing was slow and the result was created by professionals one-to-many communication
  7. 7. Recorded media
  8. 8. Recorded media Photography, Audio and video recordingsFast(er) results created by professionals one-to-many communication
  9. 9. Telephone
  10. 10. TelephoneImmediate realtime voice communicationLocal information communicated overlong distance1-to-1 communication
  11. 11. Television
  12. 12. Television Audio and video transmission Created by professionalsLong distance one-to-many communication
  13. 13. Asymmetry in communication media Conversation Groups
  14. 14. Asymmetry in communication media Conversation Groups● Audio ● Text, video, photos and audio● One person talking ● Many people to another person addressed at once● Immediate ● No or delayed feedback, realtime feedback voice communication one-to-one pattern one-to-many pattern
  15. 15. Many-to-many pattern The internet combinesgroups and conversation
  16. 16. Internet is the carriage
  17. 17. Internet is the carriage Telephone migrates to the internet Skype and VOIP Television migrates to the internet NetFlix and YouTube Print migrates to the internet Wired on iPad/Amazon and Kindle Music migrates to the internetiPod and iTunes/Amazon cloud player
  18. 18. Internet is the carriage Technology allows us toconsume and to create information.
  19. 19. Social MediaMany-to-many communicationby creating and consuming text, audio and video over the internet 24/7
  20. 20. Social MediaIs happening right now!
  21. 21. 2. What is social media?
  22. 22. Social media aremedia for social interaction
  23. 23. media for social interaction
  24. 24. Social Interaction
  25. 25. Social InteractionSharing ideas and emotions, insights and experiences with people you trust
  26. 26. Social Interaction
  27. 27. Social Interaction Sharinglinks and status updates, pictures and videos, on twitter and facebook with friends
  28. 28. Social Interaction
  29. 29. Social InteractionDo you participate?
  30. 30. Social Interaction Unfiltered content, created bypeople like you and me
  31. 31. Social Interaction2-way communication
  32. 32. 3. Where does it happen?
  33. 33. Social media aremedia for social interaction
  34. 34. media for social interaction
  35. 35. Media | Blogs BlogsA blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs areusually maintained by an individual with regular entries of commentary, descriptions ofevents, or other material such as graphics or video. Entries are commonly displayed inreverse-chronological order. RSS FeedsRSS (most commonly expanded as Really Simple Syndication) is a family of web feedformats used to publish frequently updated works—such as blog entries, news headlines,audio, and video—in a standardized format.
  36. 36. Media | Blogs1997: first blogs appeared2004: governments started blogging2006: 112 million blogs tracked by Technorati not including the 73 million Chinese blogs 1.6 million blogposts/day
  37. 37. Media | WikiPedia WikiA wiki is a website that allows the creation and editing of any number of interlinked webpages via a web browser using a simplified markup language or a WYSIWYG text editor.[1][2][3] Wikis are typically powered by wiki software and are often used collaborativelyby multiple users. WikipediaWikipedia is a free, web-based, collaborative, multilingual encyclopedia project supportedby the non-profit Wikimedia Foundation.
  38. 38. Media | WikiPedia18 million articles16.000 new users/month11 million changes to the articles/monthDutch (per month): 679.000 articles 210.000 views 250 new users
  39. 39. Media | Twitter WikiTwitter is a website, owned and operated by Twitter Inc., which offers a social networkingand microblogging service, enabling its users to send and read messages called tweets.Tweets are text-based posts of up to 140 characters displayed on the users profile page.
  40. 40. Media | Twitter175 million users370.000 new users/day95 million interactions/day39 years is the average age64% older than 35
  41. 41. Media | YouTube YouTubeYouTube is a video-sharing website on which users can upload, share, and view videos.
  42. 42. Media | YouTube520 million users24 hours video uploaded/minute2 billion videos/day46 years of videos watched/day on Facebook
  43. 43. Media | acebook500 million users50% log on in any given day+/- 130 friends/user700 billion minutes/month30 billion pieces of content shared/month38 years is the average age61% is oolder than 35
  44. 44. Media | ScribdScribd is a Web 2.0 baseddocument-sharing website whichallows users to post documents ofvarious formats, and embed theminto a web page using its iPaperformat.
  45. 45. Media | Scribd70 million visitors/month20 million embedsTens of millionsof documents publishedMillions of Readcastsevery month
  46. 46. Media | Scribd70 million visitors/month20 million embedsTens of millionsof documents publishedMillions of Readcastsevery month
  47. 47. Media | slideshareSlideShare is an online slide hosting service.Users can upload files in the following fileformats: PowerPoint, PDF, Keynote orOpenOffice presentations
  48. 48. Media | slideshare 50 million visitors/month 90 millionpage views/month
  49. 49. Media |LinkedIn is a business-oriented social networkingsite. Founded in December 2002 and launched inMay 2003, it is mainly used for professionalnetworking.
  50. 50. Media |100 million users in 200 countries20million users in Europe as of December 20102million users in the Netherlands2 billion searches for people in 20101 million new users/week2 million LinkedIn Company Pagesall Fortune 500 companies44 years is the average age
  51. 51. Social media prism
  52. 52. 4. Why should you care?
  53. 53. Why?Did you see the numbers?
  54. 54. Why? Social media ishuge
  55. 55. Why?People are already talking about you
  56. 56. Why?Your competitors are already talking to those people
  57. 57. Why?Your employees are already doing it
  58. 58. Why?It can and should be done in-house
  59. 59. Why?Its good for your Search Engine position Google
  60. 60. Why? En dan nu: reclame! Of toch liever niet?Uit onderzoek van het Centrum voor Informatie over de Media (CIM) blijkt dat steeds meerVlamingen in uitgesteld relais televisie kijken en de reclame gewoon overslaan.
  61. 61. Why?Traditional media #fail
  62. 62. Socialmedia is just a buzzword until you come upwith a plan.- Zach Dunn

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