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Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
Lets Get Social
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Lets Get Social

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A "level setting" PPT I shared with my company yesterday on how to think about social media for business (and how it can help)

A "level setting" PPT I shared with my company yesterday on how to think about social media for business (and how it can help)

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  • 1. December 2008 <ul><li>Let's Get Social! </li></ul>
  • 2. Agenda <ul><li>What is it and why do we care? </li></ul><ul><li>Blogging policy </li></ul><ul><li>When to comment </li></ul><ul><li>Twitter </li></ul><ul><li>Yammer </li></ul><ul><li>RSS Readers </li></ul><ul><li>Other social networks </li></ul>
  • 3. What is it and Why Do We Care? <ul><li>Social Media is many things to many people </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Tools like Twitter, Friendfeed, Plurk and Jaiku </li></ul></ul><ul><ul><li>Public social networks like Facebook and LinkedIn </li></ul></ul><ul><ul><li>Social bookmarketing/tagging sites like deli.cio.us and digg </li></ul></ul><ul><li>We care because all of us pulling in the same direction can help us create greater awareness AND demonstrate our capabilities </li></ul><ul><li>I DON’T ever want anyone to feel like the HAVE to participate though. We all have different comfort levels and we all need to respect those comfort levels. </li></ul>
  • 4. Sample Blogging Policy <ul><li>NO astro-turfing and NO infomercials (aaron) </li></ul><ul><li>Be authentic! (aaron) </li></ul><ul><li>Respect the company’s confidentiality and proprietary information. </li></ul><ul><li>Ask your manager if you have any questions about what is appropriate to include in your blog. </li></ul><ul><li>Be respectful to the company, employees, customers, partners, and competitors. </li></ul><ul><li>Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons. </li></ul><ul><li>Ensure that your blogging activity does not interfere with your work commitments. </li></ul><ul><li>Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer. </li></ul><ul><li>http://blogs.forrester.com/groundswell/2004/11/blogging_policy.html </li></ul>
  • 5. When to Comment
  • 6. Twitter <ul><li>We have a corporate account @poweredinc </li></ul><ul><li>There are about 15-20 of us already on Twitter </li></ul><ul><li>Want a tutorial? </li></ul><ul><li>Interested in “follow” suggestions? </li></ul><ul><li>Looking for tips on “how to” or Twiter etiquette? </li></ul>
  • 7. Yammer <ul><li>Great way to share </li></ul><ul><li>Desktop version = GOOD </li></ul><ul><li>Real pictures are also good EVEN if they aren’t that cool </li></ul><ul><li>Think “MORE” vs. “less” </li></ul><ul><li>Be sure to update your profile </li></ul>
  • 8. RSS Readers
  • 9. Five Bloggers to Follow (there are many more) <ul><li>Jeremiah Owyang – http://web-strategist.com/blog </li></ul><ul><li>Peter Kim – http://beingpeterkim.com </li></ul><ul><li>Chris Brogan – http://chrisbrogan.com </li></ul><ul><li>Scott Monty – http://scottmonty.com </li></ul><ul><li>Seth Godin – http://sethgodin.typepad.com/ </li></ul><ul><li>ANOTHER good strategy is to find people’s “shared” reader items </li></ul>
  • 10. Other Social Networks
  • 11.  

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