December 2008 <ul><li>Let's Get Social! </li></ul>
Agenda <ul><li>What is it and why do we care? </li></ul><ul><li>Blogging policy </li></ul><ul><li>When to comment </li></u...
What is it and Why Do We Care? <ul><li>Social Media is many things to many people </li></ul><ul><ul><li>Blogs </li></ul></...
Sample Blogging Policy <ul><li>NO astro-turfing and NO infomercials (aaron) </li></ul><ul><li>Be authentic! (aaron) </li><...
When to Comment
Twitter <ul><li>We have a corporate account @poweredinc </li></ul><ul><li>There are about 15-20 of us already on Twitter <...
Yammer <ul><li>Great way to share </li></ul><ul><li>Desktop version = GOOD </li></ul><ul><li>Real pictures are also good E...
RSS Readers
Five Bloggers to Follow (there are many more) <ul><li>Jeremiah Owyang – http://web-strategist.com/blog </li></ul><ul><li>P...
Other Social Networks
 
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Lets Get Social

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A "level setting" PPT I shared with my company yesterday on how to think about social media for business (and how it can help)

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Lets Get Social

  1. 1. December 2008 <ul><li>Let's Get Social! </li></ul>
  2. 2. Agenda <ul><li>What is it and why do we care? </li></ul><ul><li>Blogging policy </li></ul><ul><li>When to comment </li></ul><ul><li>Twitter </li></ul><ul><li>Yammer </li></ul><ul><li>RSS Readers </li></ul><ul><li>Other social networks </li></ul>
  3. 3. What is it and Why Do We Care? <ul><li>Social Media is many things to many people </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Tools like Twitter, Friendfeed, Plurk and Jaiku </li></ul></ul><ul><ul><li>Public social networks like Facebook and LinkedIn </li></ul></ul><ul><ul><li>Social bookmarketing/tagging sites like deli.cio.us and digg </li></ul></ul><ul><li>We care because all of us pulling in the same direction can help us create greater awareness AND demonstrate our capabilities </li></ul><ul><li>I DON’T ever want anyone to feel like the HAVE to participate though. We all have different comfort levels and we all need to respect those comfort levels. </li></ul>
  4. 4. Sample Blogging Policy <ul><li>NO astro-turfing and NO infomercials (aaron) </li></ul><ul><li>Be authentic! (aaron) </li></ul><ul><li>Respect the company’s confidentiality and proprietary information. </li></ul><ul><li>Ask your manager if you have any questions about what is appropriate to include in your blog. </li></ul><ul><li>Be respectful to the company, employees, customers, partners, and competitors. </li></ul><ul><li>Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons. </li></ul><ul><li>Ensure that your blogging activity does not interfere with your work commitments. </li></ul><ul><li>Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer. </li></ul><ul><li>http://blogs.forrester.com/groundswell/2004/11/blogging_policy.html </li></ul>
  5. 5. When to Comment
  6. 6. Twitter <ul><li>We have a corporate account @poweredinc </li></ul><ul><li>There are about 15-20 of us already on Twitter </li></ul><ul><li>Want a tutorial? </li></ul><ul><li>Interested in “follow” suggestions? </li></ul><ul><li>Looking for tips on “how to” or Twiter etiquette? </li></ul>
  7. 7. Yammer <ul><li>Great way to share </li></ul><ul><li>Desktop version = GOOD </li></ul><ul><li>Real pictures are also good EVEN if they aren’t that cool </li></ul><ul><li>Think “MORE” vs. “less” </li></ul><ul><li>Be sure to update your profile </li></ul>
  8. 8. RSS Readers
  9. 9. Five Bloggers to Follow (there are many more) <ul><li>Jeremiah Owyang – http://web-strategist.com/blog </li></ul><ul><li>Peter Kim – http://beingpeterkim.com </li></ul><ul><li>Chris Brogan – http://chrisbrogan.com </li></ul><ul><li>Scott Monty – http://scottmonty.com </li></ul><ul><li>Seth Godin – http://sethgodin.typepad.com/ </li></ul><ul><li>ANOTHER good strategy is to find people’s “shared” reader items </li></ul>
  10. 10. Other Social Networks
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