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Lets Get Social

Lets Get Social



A "level setting" PPT I shared with my company yesterday on how to think about social media for business (and how it can help)

A "level setting" PPT I shared with my company yesterday on how to think about social media for business (and how it can help)



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    Lets Get Social Lets Get Social Presentation Transcript

    • December 2008
      • Let's Get Social!
    • Agenda
      • What is it and why do we care?
      • Blogging policy
      • When to comment
      • Twitter
      • Yammer
      • RSS Readers
      • Other social networks
    • What is it and Why Do We Care?
      • Social Media is many things to many people
        • Blogs
        • Tools like Twitter, Friendfeed, Plurk and Jaiku
        • Public social networks like Facebook and LinkedIn
        • Social bookmarketing/tagging sites like deli.cio.us and digg
      • We care because all of us pulling in the same direction can help us create greater awareness AND demonstrate our capabilities
      • I DON’T ever want anyone to feel like the HAVE to participate though. We all have different comfort levels and we all need to respect those comfort levels.
    • Sample Blogging Policy
      • NO astro-turfing and NO infomercials (aaron)
      • Be authentic! (aaron)
      • Respect the company’s confidentiality and proprietary information.
      • Ask your manager if you have any questions about what is appropriate to include in your blog.
      • Be respectful to the company, employees, customers, partners, and competitors.
      • Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons.
      • Ensure that your blogging activity does not interfere with your work commitments.
      • Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer.
      • http://blogs.forrester.com/groundswell/2004/11/blogging_policy.html
    • When to Comment
    • Twitter
      • We have a corporate account @poweredinc
      • There are about 15-20 of us already on Twitter
      • Want a tutorial?
      • Interested in “follow” suggestions?
      • Looking for tips on “how to” or Twiter etiquette?
    • Yammer
      • Great way to share
      • Desktop version = GOOD
      • Real pictures are also good EVEN if they aren’t that cool
      • Think “MORE” vs. “less”
      • Be sure to update your profile
    • RSS Readers
    • Five Bloggers to Follow (there are many more)
      • Jeremiah Owyang – http://web-strategist.com/blog
      • Peter Kim – http://beingpeterkim.com
      • Chris Brogan – http://chrisbrogan.com
      • Scott Monty – http://scottmonty.com
      • Seth Godin – http://sethgodin.typepad.com/
      • ANOTHER good strategy is to find people’s “shared” reader items
    • Other Social Networks