December 2008 Let's Get Social!

Let's Get Social!

Agenda What is it and why do we care? Blogging policy When to comment Twitter Yammer RSS Readers Other social networks

What is it and why do we care?

Blogging policy

When to comment

Twitter

Yammer

RSS Readers

Other social networks

What is it and Why Do We Care? Social Media is many things to many people Blogs Tools like Twitter, Friendfeed, Plurk and Jaiku Public social networks like Facebook and LinkedIn Social bookmarketing/tagging sites like deli.cio.us and digg We care because all of us pulling in the same direction can help us create greater awareness AND demonstrate our capabilities I DON’T ever want anyone to feel like the HAVE to participate though. We all have different comfort levels and we all need to respect those comfort levels.

Social Media is many things to many people

Blogs

Tools like Twitter, Friendfeed, Plurk and Jaiku

Public social networks like Facebook and LinkedIn

Social bookmarketing/tagging sites like deli.cio.us and digg

We care because all of us pulling in the same direction can help us create greater awareness AND demonstrate our capabilities

I DON’T ever want anyone to feel like the HAVE to participate though. We all have different comfort levels and we all need to respect those comfort levels.

Sample Blogging Policy NO astro-turfing and NO infomercials (aaron) Be authentic! (aaron) Respect the company’s confidentiality and proprietary information. Ask your manager if you have any questions about what is appropriate to include in your blog. Be respectful to the company, employees, customers, partners, and competitors. Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons. Ensure that your blogging activity does not interfere with your work commitments. Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer. http://blogs.forrester.com/groundswell/2004/11/blogging_policy.html

NO astro-turfing and NO infomercials (aaron)

Be authentic! (aaron)

Respect the company’s confidentiality and proprietary information.

Ask your manager if you have any questions about what is appropriate to include in your blog.

Be respectful to the company, employees, customers, partners, and competitors.

Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons.

Ensure that your blogging activity does not interfere with your work commitments.

Make it clear that the views expressed in the blog are yours alone and do not necessarily represent the views of your employer.

http://blogs.forrester.com/groundswell/2004/11/blogging_policy.html

When to Comment

Twitter We have a corporate account @poweredinc There are about 15-20 of us already on Twitter Want a tutorial? Interested in “follow” suggestions? Looking for tips on “how to” or Twiter etiquette?

We have a corporate account @poweredinc

There are about 15-20 of us already on Twitter

Want a tutorial?

Interested in “follow” suggestions?

Looking for tips on “how to” or Twiter etiquette?

Yammer Great way to share Desktop version = GOOD Real pictures are also good EVEN if they aren’t that cool Think “MORE” vs. “less” Be sure to update your profile

Great way to share

Desktop version = GOOD

Real pictures are also good EVEN if they aren’t that cool

Think “MORE” vs. “less”

Be sure to update your profile

RSS Readers

Five Bloggers to Follow (there are many more) Jeremiah Owyang – http://web-strategist.com/blog Peter Kim – http://beingpeterkim.com Chris Brogan – http://chrisbrogan.com Scott Monty – http://scottmonty.com Seth Godin – http://sethgodin.typepad.com/ ANOTHER good strategy is to find people’s “shared” reader items

Jeremiah Owyang – http://web-strategist.com/blog

Peter Kim – http://beingpeterkim.com

Chris Brogan – http://chrisbrogan.com

Scott Monty – http://scottmonty.com

Seth Godin – http://sethgodin.typepad.com/

ANOTHER good strategy is to find people’s “shared” reader items

Other Social Networks