Listen to three leading experts in social marketing to discuss their real-world experiences in managing online communities and provide practical advice on how to build an effective business case and overall strategy for social marketing and community initiatives. Covered in these slides are ways to:
- Create an effective community strategy that drives tangible business results
- Move back to basics with community planning: focusing on the "why" vs. the "how"
- Develop an engagement measurement framework that maps to your overall community objectives
- Set the right expectations internally for your community initiative
- Avoid common mistakes
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