Open content


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Presentation given in 2012 to Communication Officer colleagues at an international consortium skills-sharing workshop. This gave a basic introduction to open licensing and communication practioners might use it in their work.

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Open content

  1. 1. Open Access andCommunication PractisesAllison StevensHealth Economics Unit, University of Cape TownRESYST WorkshopSeptember 2012, Cape Town
  2. 2. Photo by Jeff Tabaco support
  3. 3. UCT policy“UCT supports the publication of materialsunder Creative Commons licenses to promotethe sharing of knowledge and the creation ofOpen Education Resources.”– Portal for teaching materials (online) and research(coming soon)Quote: University of Cape Town Intellectual Property Policy 27 July 2011 – Page 15
  4. 4. Open Content / OpenEducational Resources• Free licensededucationalmaterials (usuallydigital).Source: and and Ted Hans, University of MichiganOpen Access• Free access to peer-reviewed literature,data and otherinformation.The Open Movement
  5. 5. Students receive free OERcourse materials in MalawiAfrican Health OER Network
  6. 6. Traditional copyright• All rights reserved for author• Restricts others from using author’s work• Legal protection for the authorSource:
  7. 7. Traditional Copyrightrestricts accessAccess an InformaHealthcare journalarticle for 24 hours costs$86.00 for non-subscribersSource: via
  8. 8. “Charging the developing world tosee findings of new scientific researchwill mean fewer people escapepoverty and could cost lives.”Former International Development Secretary: AndrewMitchellSource: Copyrightrestricts use
  9. 9. Get permission to adapt journalfindings into a policy briefFrom journal To policy brief
  10. 10. Need to modify copyright torelease more rights to users• All Open, Free Licenses: Creative Commonslets anyone:1. Copy & redistribute your work2. Display your work3. Communicate your work4. Format verbatim copies• No permission required• Just credit the authorSource: ARC Centre of Excellence for Creative Industries and Innovation, the National Copyright Unit and CreativeCommons Australia. What is Creative Commons? Creative Commons Attribution 2.5 Australia license
  11. 11. Optional elements of theCreative Commons licenseSource: derivative worksShare alike
  12. 12. Mix & match these elements in 6standard CC LicensesSource: ARC Centre of Excellence for Creative Industries and Innovation, the National Copyright Unit and CreativeCommons Australia. What is Creative Commons? Creative Commons Attribution 2.5 Australia license
  13. 13. HEU use of CC licenses2010 2013 onwards2011 2012OpenaccessjournalsTeachingmaterials&Reports
  14. 14. Licensing on HEU teachingmaterials and some reports:Attribution-NonCommercial-ShareAlike license
  15. 15. Making HEU material moresearchable• The material gets sent to:– UCT Open Content website– OER Africa website– Creative Commons website
  16. 16. Getting a license is quickand easy•
  17. 17. Review use of copyright inother products• Copyright notspecified• Users might getconfused
  18. 18. Widen use of CC licensing• On products other than journal articles, e.g.policy briefs, conference presentations, etc.• Why?– Easy to share and re-use– Requires attribution and raises awareness– Might increase collaboration– Signals institutional openness– But: Will materials be searchable?
  19. 19. Example of CC licensing on awebsite
  20. 20. source as Vicki Francis/Department for International Development. of openly licensedphotographs on Flickr
  21. 21. Other practical implications• Share more effectively• Don’t duplicate efforts– e.g. Multiple manuals on the same topic• Use plain language• Make information easy to extract• Deposit into open access repositories• Archive websites“Do once, use many times”2012 USA Digital Government Strategy
  22. 22. Need Support?• UCT: Education Development UnitGives support with selecting & using CC licenses in healthmaterials• Regional: OER AfricaCollects OER content, including Health OER• International: Creative CommonsProvides open licenses and links to open content materials• DFID open access implementation guide, July 2012
  23. 23. HEU is a partner of the RESYST consortium.RESYST is funded by Ukaid from the Departmentfor International Development