Me, Myself & I Incorporated Brand Yourself and Find your Ideal Job Anne Egros Atlanta Women in Business December 8, 2008

Brand Characteristics Attributes Mercedes suggests expensive, well-built, durable, high prestige Benefits Durability means I won’t have to replace my Mercedes in a few years. Values Mercedes stands for high-performance, safety and prestige. Culture Mercedes is a product of German culture: organized, efficient, high-quality Personality Mercedes may suggest a no-nonsense attitude or “I’ve made it” mentality User Mercedes more likely to be driven by 55+ managers than 20-something store clerks

UNDERSTAND YOUR TARGET AUDIENCE, CREATE VALUE FOR YOUR PROSPECTS Positioning Your Brand

How to Define Yourself as A Brand ? Set a vision: Who I want to be in “x” period of time Define a Mission: WHAT, WHO, HOW Create your Brand Values: Self-Awareness Know your Prospects: Messaging Set Objectives, Strategy and Action Plans

Set a vision: Who I want to be in “x” period of time

Define a Mission: WHAT, WHO, HOW

Create your Brand Values: Self-Awareness

Know your Prospects: Messaging

Set Objectives, Strategy and Action Plans

The Vision Checklist Vision inspires You and Your Prospects Vision focuses on what YOU want to be in tomorrow Vision Provides the Framework for Action People need to see their personal benefit from your vision

Vision inspires You and Your Prospects

Vision focuses on what YOU want to be in tomorrow

Vision Provides the Framework for Action

People need to see their personal benefit from your vision

Examples of Visions “ being the world's best quick service restaurant experience” We’re in the happiness business.

Assess Your Values and Skills Values shape actions: Your brand should communicate your deeply rooted values Skills: Focus on what you like to do and good at. Imagine your ideal work day Be aware of behaviors and change bad habits for winning attitudes Revisit your Networking Skills: Are you consistent with your brand values?

Values shape actions: Your brand should communicate your deeply rooted values

Skills: Focus on what you like to do and good at.

Imagine your ideal work day

Be aware of behaviors and change bad habits for winning attitudes

Revisit your Networking Skills: Are you consistent with your brand values?

Setting Goals and Objectives The difference between where we are (current status) and where we want to be (vision and goals) is what we do (Objectives, action) VISION GOALS Strategy Plans Objectives

I AM HIGHLY SUCCESSFUL ALREADY: WHY SHOULD I PLAN? Whatever made you Successful in the past Won’t in the Future -Lew Platt, Chairman and CEO Hewlett-Packard

Whatever made you

Successful in the past

Won’t

in the Future