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AUTOMOTIVE PAGES ON FACEBOOK – ANALYTICS
       Top Likes Gainers                                           Engagement Analytics
    Automotive pages on Facebook with the         Automotive pages on Facebook with       Automotive pages on Facebook with
    highest net addition of Likes over the last   the highest Engagement Score for the    the lowest Engagement Score for the
    month:                                        last month:                             last month:

    1. Tata Nano - 355,677 Net New Likes          1. Tata Aria – 15.52%                   1. Alto K10 – 0.64%
    2. Tata Aria - 182,317 Net New Likes          2. MINI India – 7.46%                   2. Maruti Suzuki Dzire – 0.75%
    3. Hyundai India - 115,336 Net New Likes      3. Tata Nano – 6.63%                    3. Maruti Suzuki Ritz – 1.00%
    4. Audi India - 108,000 Net New Likes         4. Hyundai India – 5.52%                4. Nissan India – 1.23%
    5. Mahindra Scorpio - 60,103 Net New Likes    5. BMW India –4.70%                     5. Volkswagen India – 1.26%


          Key Shifts
Key shifts in the Top 20 Ranks vis-à-vis last
month:
1. Tata Aria and Mini India are the new
   additions at Rank 17 and Rank 20
   respectively.
2. Chevrolet India and Tata Indica Vista moved
   out of the top 20 list.
1
                                                                                  Compiled by ASTERII ANALYTICS www.asterii.com
TOP 20 AUTOMOTIVE PAGES ON FACEBOOK
                                                               Engagement
Rank          Page Name                Likes   Talking about
                                                                     Score

1             Tata Nano            2,309,728        189,099             6.63%            List of Top 20 Facebook
                                                                                         pages of automotive
2             Mahindra Scorpio     1,440,575          35,019            2.58%            companies / brands
                                                                                         (car / SUV brands).
3             Maruti Suzuki Ritz   1,336,832          17,792            1.00%
                                                                                         Ranks based on total
                                                                                         number of likes of the
4             Audi India           1,250,793          87,681            4.49%            pages.

5             BMW India            1,188,781          75,374            4.70%            ‘Talking about’ scores
                                                                                         are the average for
6             Mahindra Xylo         925,641           13,059            1.56%            the latest week.
                                                                                         Engagement score
7             Volkswagen India      912,514            9,090            1.26%            averaged for the
                                                                                         month.
8             Mahindra Bolero       847,976           16,969            1.57%                Upward shift in
                                                                                         rank from last month
9             Mahindra XUV500       750,141           34,023            4.21%
                                                                                             Downward shift in
10            Hyundai India         734,521           77,373            5.52%            rank from last month

As on September 30, 2012

 2
                                                               Compiled by ASTERII ANALYTICS www.asterii.com
TOP 20 AUTOMOTIVE PAGES ON FACEBOOK
                                                               Engagement
Rank          Page Name                Likes   Talking about
                                                                     Score
11            Alto K10               693,913           4,500            0.64%

12            Mercedes-Benz India    596,701           7,788            2.77%

13            Nissan India           574,439           5,602            1.23%

14            Mahindra Verito        517,210          18,990            3.41%

15            Skoda India            455,501           6,792            1.39%

16            Maruti Suzuki Swift    391,055           7,292            1.75%

17            Tata Aria              311,868          75,140          15.52%

18            Maruti Suzuki DZire    281,132           1,788            0.75%

19            Maruti Suzuki Ertiga   250,002           4,895            1.95%

20            MINI India             242,864          21,635            7.46%
As on September 30, 2012

 3
                                                               Compiled by ASTERII ANALYTICS www.asterii.com

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Asterii Facebook Top 20 - Automotive - September 2012

  • 1. AUTOMOTIVE PAGES ON FACEBOOK – ANALYTICS Top Likes Gainers Engagement Analytics Automotive pages on Facebook with the Automotive pages on Facebook with Automotive pages on Facebook with highest net addition of Likes over the last the highest Engagement Score for the the lowest Engagement Score for the month: last month: last month: 1. Tata Nano - 355,677 Net New Likes 1. Tata Aria – 15.52% 1. Alto K10 – 0.64% 2. Tata Aria - 182,317 Net New Likes 2. MINI India – 7.46% 2. Maruti Suzuki Dzire – 0.75% 3. Hyundai India - 115,336 Net New Likes 3. Tata Nano – 6.63% 3. Maruti Suzuki Ritz – 1.00% 4. Audi India - 108,000 Net New Likes 4. Hyundai India – 5.52% 4. Nissan India – 1.23% 5. Mahindra Scorpio - 60,103 Net New Likes 5. BMW India –4.70% 5. Volkswagen India – 1.26% Key Shifts Key shifts in the Top 20 Ranks vis-à-vis last month: 1. Tata Aria and Mini India are the new additions at Rank 17 and Rank 20 respectively. 2. Chevrolet India and Tata Indica Vista moved out of the top 20 list. 1 Compiled by ASTERII ANALYTICS www.asterii.com
  • 2. TOP 20 AUTOMOTIVE PAGES ON FACEBOOK Engagement Rank Page Name Likes Talking about Score 1 Tata Nano 2,309,728 189,099 6.63% List of Top 20 Facebook pages of automotive 2 Mahindra Scorpio 1,440,575 35,019 2.58% companies / brands (car / SUV brands). 3 Maruti Suzuki Ritz 1,336,832 17,792 1.00% Ranks based on total number of likes of the 4 Audi India 1,250,793 87,681 4.49% pages. 5 BMW India 1,188,781 75,374 4.70% ‘Talking about’ scores are the average for 6 Mahindra Xylo 925,641 13,059 1.56% the latest week. Engagement score 7 Volkswagen India 912,514 9,090 1.26% averaged for the month. 8 Mahindra Bolero 847,976 16,969 1.57% Upward shift in rank from last month 9 Mahindra XUV500 750,141 34,023 4.21% Downward shift in 10 Hyundai India 734,521 77,373 5.52% rank from last month As on September 30, 2012 2 Compiled by ASTERII ANALYTICS www.asterii.com
  • 3. TOP 20 AUTOMOTIVE PAGES ON FACEBOOK Engagement Rank Page Name Likes Talking about Score 11 Alto K10 693,913 4,500 0.64% 12 Mercedes-Benz India 596,701 7,788 2.77% 13 Nissan India 574,439 5,602 1.23% 14 Mahindra Verito 517,210 18,990 3.41% 15 Skoda India 455,501 6,792 1.39% 16 Maruti Suzuki Swift 391,055 7,292 1.75% 17 Tata Aria 311,868 75,140 15.52% 18 Maruti Suzuki DZire 281,132 1,788 0.75% 19 Maruti Suzuki Ertiga 250,002 4,895 1.95% 20 MINI India 242,864 21,635 7.46% As on September 30, 2012 3 Compiled by ASTERII ANALYTICS www.asterii.com