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  • awapointe
    awapointe said 5 months Edit Delete

    please sent me a copy. Love it. awapointe@aol.com

  • akis79
    akis79 said 6 months Edit Delete

    really nice presentation!

    Could you send me a copy?

    Thanks

  • allan61
    allan61 said 7 months Edit Delete

    really nice presentation!

    Could you send me a copy?

    Thanks

    investigaciones@fvsa.com

  • allan61
    allan61 said 7 months Edit Delete

    really nice presentation!

    Could you send me a copy?

    Thanks

    investigaciones@fvsa.com

  • guest019a9f
    guest019a9f said 9 months Edit Delete

    Hi I saw the first one. this version is even better!

  • guestaefe9b
    guestaefe9b said 9 months Edit Delete

    It's really nice presentation. Thank you for sharing it with us!

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    Identity vs Brand, Branding extended

    From astanford, 9 months ago Add as contact

    Identity, Image and Brand are related but mean different things. Check this presentation by Bea Stanford

    4813 views | 6 comments | 40 favorites | 98 downloads | 2 embeds (Stats)

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    Slideshow Transcript

    1. Slide 1: Identity vs. Brand extended www.astanford.com
    2. Slide 2: Identity - Who you are - What you think about yourself - How you present yourself this or
    3. Slide 3: Organization’s Visual Identity - A name - Logo - Website - Advertising You name it…
    4. Slide 4: Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design
    5. Slide 5: Identity should express personality IBM Formal and professional
    6. Slide 6: Image Image is how you are viewed by others This or
    7. Slide 7: Image Image is people’s opinion or feeling about a product, service, company, or person.
    8. Slide 8: Can you control people’s feeling?
    9. Slide 9: Brand positioning helps It simplify the message and creates the motivation hook
    10. Slide 10: Classic example: Volvo Safety First
    11. Slide 11: Great example: BASF BASF: Invisible contribution, Visible success
    12. Slide 12: Image vs. Brand When many people perceive the image in the same way the brand is born
    13. Slide 13: The power of a design Branding and Design come together
    14. Slide 14: Why design is important? of what we learn come to us visually
    15. Slide 15: Identity, Image and the Brand Identity – the manifestation of the qualities Image – Other people perceptions Brand – Collective Agreement on the image
    16. Slide 16: Identity vs. Image Tell me what is more important? - the Identity Or - the Image
    17. Slide 17: Branding Branding techniques can be applied to any product, service, company or a person
    18. Slide 18: By Bea Stanford, Visit www.astanford.com For more stories about branding
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