Identity vs Brand, Branding extended

Slide 1: Identity vs. Brand extended www.astanford.com

Slide 2: Identity - Who you are - What you think about yourself - How you present yourself this or

Slide 3: Organization’s Visual Identity - A name - Logo - Website - Advertising You name it…

Slide 4: Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design

Slide 5: Identity should express personality IBM Formal and professional

Slide 6: Image Image is how you are viewed by others This or

Slide 7: Image Image is people’s opinion or feeling about a product, service, company, or person.

Slide 8: Can you control people’s feeling?

Slide 9: Brand positioning helps It simplify the message and creates the motivation hook

Slide 10: Classic example: Volvo Safety First

Slide 11: Great example: BASF BASF: Invisible contribution, Visible success

Slide 12: Image vs. Brand When many people perceive the image in the same way the brand is born

Slide 13: The power of a design Branding and Design come together

Slide 14: Why design is important? of what we learn come to us visually

Slide 15: Identity, Image and the Brand Identity – the manifestation of the qualities Image – Other people perceptions Brand – Collective Agreement on the image

Slide 16: Identity vs. Image Tell me what is more important? - the Identity Or - the Image

Slide 17: Branding Branding techniques can be applied to any product, service, company or a person

Slide 18: By Bea Stanford, Visit www.astanford.com For more stories about branding