Identity vs Brand, Branding extended

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Identity vs Brand, Branding extended - Presentation Transcript

  1. Identity vs. Brand extended www.astanford.com
  2. Identity
    • - Who you are - What you think about yourself - How you present yourself
    or this
  3. Organization’s Visual Identity
    • A name
    • Logo
    • Website
    • - Advertising
    • You name it…
  4. Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design
  5. Identity should express personality IBM Formal and professional
  6. Image
    • Image is how you are viewed by others
    This or
  7. Image
    • Image is people’s opinion or feeling about a product, service, company, or person.
  8. Can you control people’s feeling?
  9. Brand positioning helps
    • It simplify the message
    • and creates the motivation hook
  10. Classic example: Volvo
    • Safety First
  11. Great example: BASF BASF: Invisible contribution, Visible success
  12. Image vs. Brand When many people perceive the image in the same way the brand is born
  13. The power of a design Branding and Design come together
  14. Why design is important? of what we learn come to us visually
  15. Identity , Image and the Brand
    • Identity – the manifestation of the qualities
    • Image – Other people perceptions
    • Brand – Collective Agreement on the image
  16. Identity vs. Image
    • Tell me what is more important?
    • - the Identity
    • Or
    • - the Image
  17. Branding
    • Branding techniques can be applied to any product, service, company or a person
    • By Bea Stanford,
    • Visit www.astanford.com
    • For more stories about branding

+ astanfordastanford, 2 years ago

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Identity, Image and Brand are related but mean diff more

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