Identity vs Brand, Branding extended

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8 comments

+ guest68d428 8 months ago
فله |
بنت نت
+ sumitsagar1 11 months ago
plz. send me a copy of the awesome presentation at sumitsagar1@in.com
+ awapointe 2 years ago
please sent me a copy. Love it. awapointe@aol.com
+ akis79 2 years ago
really nice presentation!

Could you send me a copy?

Thanks
+ allan61 2 years ago
really nice presentation!

Could you send me a copy?

Thanks

investigaciones@fvsa.com
+ allan61 2 years ago
really nice presentation!

Could you send me a copy?

Thanks

investigaciones@fvsa.com
+ guest019a9f 2 years ago
Hi I saw the first one. this version is even better!
+ guestaefe9b 2 years ago
It’s really nice presentation. Thank you for sharing it with us!

Patty Thammasat, Strategic Planing Manager at iMEX, favorited this 2 weeks ago
Tags identity vs brand
Get That Flow at Get That Flow, favorited this 3 weeks ago
Tags branding
DONALD CLARK, branding executive at C&C Companies, favorited this 1 month ago
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Bruno Ancona Lopes, CEO at Online Performance Group / Foreplay / Kloom!, favorited this 3 months ago
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Tags image
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Tags brand identity
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Tags brand identity
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Tags branding

Identity vs. Brand extended www.astanford.com
Identity
- - Who you are - What you think about yourself - How you present yourself
or this
Organization’s Visual Identity
- A name
- Logo
- Website
- - Advertising
- You name it…
Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design
Identity should express personality IBM Formal and professional
Image
- Image is how you are viewed by others
This or
Image
- Image is people’s opinion or feeling about a product, service, company, or person.
Can you control people’s feeling?
Brand positioning helps
- It simplify the message
- and creates the motivation hook
Classic example: Volvo
- Safety First
Great example: BASF BASF: Invisible contribution, Visible success
Image vs. Brand When many people perceive the image in the same way the brand is born
The power of a design Branding and Design come together
Why design is important? of what we learn come to us visually
Identity , Image and the Brand
- Identity – the manifestation of the qualities
- Image – Other people perceptions
- Brand – Collective Agreement on the image
Identity vs. Image
- Tell me what is more important?
- - the Identity
- Or
- - the Image
Branding
- Branding techniques can be applied to any product, service, company or a person
- By Bea Stanford,
- Visit www.astanford.com
- For more stories about branding