Identity vs Brand, Branding extended
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Identity vs Brand, Branding extended

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Identity, Image and Brand are related but mean different things. Check this presentation by Bea Stanford

Identity, Image and Brand are related but mean different things. Check this presentation by Bea Stanford

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Identity vs Brand, Branding extended Identity vs Brand, Branding extended Presentation Transcript

  • Identity vs. Brand extended www.astanford.com
  • Identity
    • - Who you are - What you think about yourself - How you present yourself
    or this
  • Organization’s Visual Identity
    • A name
    • Logo
    • Website
    • - Advertising
    • You name it…
  • Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design
  • Identity should express personality IBM Formal and professional
  • Image
    • Image is how you are viewed by others
    This or
  • Image
    • Image is people’s opinion or feeling about a product, service, company, or person.
  • Can you control people’s feeling?
  • Brand positioning helps
    • It simplify the message
    • and creates the motivation hook
  • Classic example: Volvo
    • Safety First
  • Great example: BASF BASF: Invisible contribution, Visible success
  • Image vs. Brand When many people perceive the image in the same way the brand is born
  • The power of a design Branding and Design come together
  • Why design is important? of what we learn come to us visually
  • Identity , Image and the Brand
    • Identity – the manifestation of the qualities
    • Image – Other people perceptions
    • Brand – Collective Agreement on the image
  • Identity vs. Image
    • Tell me what is more important?
    • - the Identity
    • Or
    • - the Image
  • Branding
    • Branding techniques can be applied to any product, service, company or a person
    • By Bea Stanford,
    • Visit www.astanford.com
    • For more stories about branding