Content marketing and Branding
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Content marketing and Branding

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Content Marketing is what Branding needs the most. And if you play wisely it will also help you with SEO and Social Media. Dutch version of this presentation:......

Content Marketing is what Branding needs the most. And if you play wisely it will also help you with SEO and Social Media. Dutch version of this presentation: http://www.slideshare.net/AstanfordBranding/n-lcontent-marketingbranding2

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Transcript

  • 1. Branding& Content Marketing Empowering Your Brand Online
  • 2. Brand is a perception A persons perception is influenced by experience@BeaStanford
  • 3. Positive experience online is delivered by content@BeaStanford
  • 4. Interesting informative and even entertaining Content@BeaStanford
  • 5. Content that makes a brand likable DollarShave Club.com is entertaining and straight to the point
  • 6. Corona Beer put your photo on Times Squaremaking you feel good
  • 7. Intel has content for multipleaudiences
  • 8. Role of the content marketing Turning Early Awareness into Brand Preferenceultimately into Leads & Revenue
  • 9. 3x MUST For successfulContent Marketing
  • 10. ContentMarketingMUST berelevant toprospectivebuyers andthe brand
  • 11. Content Marketing must be NOT promotional in nature
  • 12. Content Marketing must be NOT promotional in natureSource: http://www.searchenginejournal.com/social-media-fails-of-2012/56656/
  • 13. The quality of content MUST bestrong but plan for the failure too
  • 14. Form of Content:Blog posts, infographics, pressreleases, whitepapers, webinars,interviews with experts, eBooks,articles, infoguides, kinetictypography, motion graphics,How to … videos
  • 15. Where to Publish• Your Website – Blog• Third party websites: well-known blogs & online publishers
  • 16. 7 Document sharing websites• Slideshare• Scribd• Issuu• Docstoc• Crocodoc• Wepapers• Myplick
  • 17. Power of Optimization{ Content Marketing+ SEO (Search Engine Optimization)+ Social Media }
  • 18. Achieve more with less
  • 19. @BeaStanford|Astanford.com|BrandOmni.com