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Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
Content marketing and Branding
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Content marketing and Branding

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Content Marketing is what Branding needs the most. And if you play wisely it will also help you with SEO and Social Media. Dutch version of this presentation: …

Content Marketing is what Branding needs the most. And if you play wisely it will also help you with SEO and Social Media. Dutch version of this presentation: http://www.slideshare.net/AstanfordBranding/n-lcontent-marketingbranding2

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Transcript

  • 1. Branding& Content Marketing Empowering Your Brand Online
  • 2. Brand is a perception A persons perception is influenced by experience@BeaStanford
  • 3. Positive experience online is delivered by content@BeaStanford
  • 4. Interesting informative and even entertaining Content@BeaStanford
  • 5. Content that makes a brand likable DollarShave Club.com is entertaining and straight to the point
  • 6. Corona Beer put your photo on Times Squaremaking you feel good
  • 7. Intel has content for multipleaudiences
  • 8. Role of the content marketing Turning Early Awareness into Brand Preferenceultimately into Leads & Revenue
  • 9. 3x MUST For successfulContent Marketing
  • 10. ContentMarketingMUST berelevant toprospectivebuyers andthe brand
  • 11. Content Marketing must be NOT promotional in nature
  • 12. Content Marketing must be NOT promotional in natureSource: http://www.searchenginejournal.com/social-media-fails-of-2012/56656/
  • 13. The quality of content MUST bestrong but plan for the failure too
  • 14. Form of Content:Blog posts, infographics, pressreleases, whitepapers, webinars,interviews with experts, eBooks,articles, infoguides, kinetictypography, motion graphics,How to … videos
  • 15. Where to Publish• Your Website – Blog• Third party websites: well-known blogs & online publishers
  • 16. 7 Document sharing websites• Slideshare• Scribd• Issuu• Docstoc• Crocodoc• Wepapers• Myplick
  • 17. Power of Optimization{ Content Marketing+ SEO (Search Engine Optimization)+ Social Media }
  • 18. Achieve more with less
  • 19. @BeaStanford|Astanford.com|BrandOmni.com

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