THE DEVIL’S ADVOCATE<br />February 2010<br />
17% report having issues with employee’s use of social media<br />8% percent have dismissed someone for their behavior on ...
Review Sites<br />LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />... Company Website<br />Online Reputation - Compa...
LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />Forums<br />Product Reviews<br />Blogs (and comments)<br />Article c...
Brand<br />Employees .. Owners<br />IPR / NPD<br />Productivity <br />IT Security<br />The Risks<br />
Recruitment<br />Training<br />Policies<br />Monitoring<br />Employees<br />
2/3 of the global internet population visit social networks<br />visiting social sites now 4th most popular online activit...
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The Devils Advocate - Session 2

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Detailed issues presentation for Devil's Advocate Event. Presented by Rakesh Davda 020210

Theme: “Your messages are our messages” – Can we, or should we, manage what our employees say about our business on Social Networking sites?

Published in: Technology, Business
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The Devils Advocate - Session 2

  1. 1. THE DEVIL’S ADVOCATE<br />February 2010<br />
  2. 2. 17% report having issues with employee’s use of social media<br />8% percent have dismissed someone for their behavior on sites like Facebook and LinkedIn. (up from 4% in previous year)<br />15% have disciplined an employee for violating multimedia sharing / posting policies<br />13% of US companies investigated an exposure event involving mobile or Web-based short message services<br />17% disciplined an employee for violating blog or message board policies<br />Proofpoint Study (June 2009)<br />
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  7. 7. Review Sites<br />LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />... Company Website<br />Online Reputation - Company<br />
  8. 8. LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />Forums<br />Product Reviews<br />Blogs (and comments)<br />Article comments<br />Online Reputation - Employee<br />
  9. 9. Brand<br />Employees .. Owners<br />IPR / NPD<br />Productivity <br />IT Security<br />The Risks<br />
  10. 10. Recruitment<br />Training<br />Policies<br />Monitoring<br />Employees<br />
  11. 11. 2/3 of the global internet population visit social networks<br />visiting social sites now 4th most popular online activity – ahead of personal email<br />time spent on social networks growing at 3x overall internet rate – 10% of all internet time<br />social media is like word of mouth ON STEROIDS<br />EMBRACE THE SPACE<br />The Future<br />
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