The Devils Advocate - Session 2
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The Devils Advocate - Session 2

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Detailed issues presentation for Devil's Advocate Event. Presented by Rakesh Davda 020210...

Detailed issues presentation for Devil's Advocate Event. Presented by Rakesh Davda 020210

Theme: “Your messages are our messages” – Can we, or should we, manage what our employees say about our business on Social Networking sites?

More in: Technology , Business
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Transcript

  • 1. THE DEVIL’S ADVOCATE
    February 2010
  • 2. 17% report having issues with employee’s use of social media
    8% percent have dismissed someone for their behavior on sites like Facebook and LinkedIn. (up from 4% in previous year)
    15% have disciplined an employee for violating multimedia sharing / posting policies
    13% of US companies investigated an exposure event involving mobile or Web-based short message services
    17% disciplined an employee for violating blog or message board policies
    Proofpoint Study (June 2009)
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Review Sites
    LinkedIn
    Facebook
    Twitter
    YouTube
    ... Company Website
    Online Reputation - Company
  • 8. LinkedIn
    Facebook
    Twitter
    YouTube
    Forums
    Product Reviews
    Blogs (and comments)
    Article comments
    Online Reputation - Employee
  • 9. Brand
    Employees .. Owners
    IPR / NPD
    Productivity
    IT Security
    The Risks
  • 10. Recruitment
    Training
    Policies
    Monitoring
    Employees
  • 11. 2/3 of the global internet population visit social networks
    visiting social sites now 4th most popular online activity – ahead of personal email
    time spent on social networks growing at 3x overall internet rate – 10% of all internet time
    social media is like word of mouth ON STEROIDS
    EMBRACE THE SPACE
    The Future