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Topic 2: Web 2.0 in Action
One of the best ways of developing a deep understanding of Web 2.0, and the revolutionary impact it is having on the world of marketing, is to spend time evaluating specific examples of 'Web 2.0 in Action'. Over the last year or so, I have been compiling a detailed list of 'best practice' Web 2.0 examples. A summary version of this can be found in the ppt presentation below. The full list contains examples by specific 2.0 application. Over the coming months, additional material will be posted here covering 'Web 2.0 in Action' in the following areas: Blogs and Microblogs; Flickr and Photosharing; Wiki; YouTube; RSS Feeds; MashUps; Podcasts; Google Alerts; Open Source Web Sites; Folksonomies and Tag Clouds; Destination Marketing Organisations; Networks and Forums; Review and Recommendation Sites; 2.0 Mindset; and Virtual Worlds.