Session2 Web2.0 In Action


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Topic 2: Web 2.0 in Action
One of the best ways of developing a deep understanding of Web 2.0, and the revolutionary impact it is having on the world of marketing, is to spend time evaluating specific examples of 'Web 2.0 in Action'. Over the last year or so, I have been compiling a detailed list of 'best practice' Web 2.0 examples. A summary version of this can be found in the ppt presentation below. The full list contains examples by specific 2.0 application. Over the coming months, additional material will be posted here covering 'Web 2.0 in Action' in the following areas: Blogs and Microblogs; Flickr and Photosharing; Wiki; YouTube; RSS Feeds; MashUps; Podcasts; Google Alerts; Open Source Web Sites; Folksonomies and Tag Clouds; Destination Marketing Organisations; Networks and Forums; Review and Recommendation Sites; 2.0 Mindset; and Virtual Worlds.

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  • Session2 Web2.0 In Action

    1. 1. Web 2.0 CPD Tools and Examples Alan Stevenson Thursday, 28 th May, 2009
    2. 2. <ul><li>There are literally hundreds of Web 2.0 tools and examples </li></ul><ul><li>You are all aware of at least one great tool or site </li></ul><ul><li>Consider your most recent encounter with Web 2.0… </li></ul><ul><ul><li>How did you hear about it? </li></ul></ul><ul><ul><li>(If appropriate) When did you last use it? </li></ul></ul><ul><ul><li>Who did you tell about it? </li></ul></ul><ul><li>We have been collecting examples and tools in Web 2.0 for the last few years </li></ul>
    3. 4. <ul><li>What Site Would You Most </li></ul><ul><li>Associate With Web 2.0? </li></ul>
    4. 12. <ul><li>There are other review and recommendation sites, including: </li></ul><ul><li>Travel and tourism – and many others </li></ul><ul><li>Consumer electronics - </li></ul><ul><li>Money – </li></ul><ul><li>Universities - </li></ul><ul><li>General – </li></ul>
    5. 13. <ul><li>With Web 2.0 You Can Question, Respond and Share </li></ul><ul><li>… </li></ul>
    6. 14. <ul><li>How Are You? </li></ul><ul><li>How Are They? </li></ul><ul><li>Where Are You? </li></ul><ul><li>What Are You Doing? </li></ul><ul><li>What Difference Are You Making? </li></ul><ul><li>How Does It Work? </li></ul><ul><li>Why Does It Work? </li></ul><ul><li>What Does It Look Like? </li></ul><ul><li>What Does It Feel Like? </li></ul><ul><li>… </li></ul>
    7. 22. <ul><li>Companies are getting in on the act </li></ul><ul><li>… </li></ul><ul><li>Corporate Bloggers </li></ul>
    8. 28. <ul><li>Web 2.0 values your response RIGHT NOW! </li></ul>
    9. 33. <ul><li>Where On The Web? </li></ul><ul><li>… </li></ul><ul><li>Are Our Customers </li></ul><ul><li>Is Our Tribe </li></ul>
    10. 34. <ul><li>Research suggests increasingly they are on Social Networks:- </li></ul><ul><li>“ Two-thirds of the world’s Internet </li></ul><ul><li>population visit a social network or </li></ul><ul><li>blogging site and the sector now </li></ul><ul><li>accounts for almost 10% of all internet </li></ul><ul><li>time.” </li></ul><ul><li>Source: Global Faces and Networked Places, Neilson Research, March 2009 </li></ul>
    11. 39. <ul><li>There is more to Social Life than facebook </li></ul>
    12. 44. <ul><li>I’m not time wasting…I’m Professional Networking! </li></ul>
    13. 51. <ul><li>A Picture Paints a Thousand Words </li></ul><ul><li>… </li></ul><ul><li>How Many Words Is a Video Worth? </li></ul>
    14. 52. <ul><li>The 18-29 age group was the only one to increase voter turnout in the 2008 US Elections </li></ul>
    15. 53. <ul><li>How do you engage 18-29 year old voters? </li></ul>
    16. 60. <ul><li>YouTube is a new way to communicate </li></ul>
    17. 65. <ul><li>Great Communities will gather around </li></ul><ul><li>Great Images… </li></ul>
    18. 69. <ul><li>How Do I Look for MY Customers? </li></ul><ul><li>… </li></ul><ul><li>Or Tribe </li></ul><ul><li>(Find and Be Found) </li></ul>
    19. 74. Getting started <ul><li>Google Alerts in Email </li></ul>
    20. 75. Getting started <ul><li>Site with RSS feed </li></ul>
    21. 76. Getting started <ul><li>Google Mobile Phone </li></ul>
    22. 77. <ul><li>What Is A Web Presence </li></ul><ul><li>In A Web 2.0 World? </li></ul>
    23. 82. <ul><li>Web 2.0 </li></ul><ul><li>Questions the Traditional View of a Website </li></ul>
    24. 87. <ul><li>It’s also about building your wider presence </li></ul>
    25. 88. Safety Harness Company <ul><ul><li>About Us: I am a manufacturer of safety harnesses for industrial use. My belay system is an innovative design It ensures that users (injured or not) are returned to ground safely. </li></ul></ul><ul><ul><li>My target customers: Health & Safety Equipment Resellers; Health & Safety Consultants; Health & Safety Representatives </li></ul></ul><ul><ul><li>My target industries: Utilities, Construction; Other industries that require height work </li></ul></ul>
    26. 89. Safety Harness Company
    27. 90. Safety Harness Company
    28. 91. <ul><li>Web 2.0 provides a new perspective on </li></ul><ul><li>… </li></ul>
    29. 103. <ul><li>As you can see </li></ul><ul><li>Web 2.0 isn’t just about marketing </li></ul><ul><li>… </li></ul><ul><li>We’ve created a wiki that proves this point </li></ul><ul><li> </li></ul>
    30. 107. <ul><li>Thank You </li></ul>
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