Mobile Internet and Responsive Design

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Mobile Internet and Responsive Design. An overview of the Mobile Internet from Rakesh Davda, an introduction to Responsive Design with Aiden Martin of Alienation and the Customer perspective of implementing Mobile from Lesley Ann Cardow of Somerston Hotels.

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Mobile Internet and Responsive Design

  1. 1. Rakesh Davda• 11 years experience in IT industry• Private, Public and Agency experience• Training and consultancy in IT, web and social media
  2. 2. Mobile differences• Screen size• Touch interface• Connection speed
  3. 3. Developing for Mobile• Parallel mobile website• Dynamic serving• Responsive web design• Apps
  4. 4. Parallel Mobile Site• Standalone website• Device sniffer• Redirection• Separate URL - e.g. m.bbc.co.uk• Quick fix• 2 websites to manage• Confusion for users and search engines
  5. 5. Responsive Web Design• Single website• Automatically changes based on screen width• 1 website to manage• Googles recommended approach• Considered design & development
  6. 6. howtogomo.com
  7. 7. mobiready.com
  8. 8. Considerations• Google Analytics• Mobile search results• Your audience• Your content• Current site behaviour• Technical capacity• Budget
  9. 9. QR Codes
  10. 10. Often forgotten ...
  11. 11. Alienation Digital Aidan Martin, Senior Designer• 14 Years• Delivered Over 400 Digital Projects• Digital Strategy and Execution• Diverse Client List
  12. 12. Digital Landscape• Changes• Browsing Habits• Fast Moving• The Future
  13. 13. Alienation8 TM• New and Existing Clients• Process• Execution• Measurability
  14. 14. Proof is in the pudding• Alienation Digital• Back to basics• Content is king• User Experience
  15. 15. Things to consider• Business Case• User Needs• Content• Useful Links: o o o http://www.alienationdigital.co.uk/are-responsive-or-mobile-specific-sites-best-for-seo.html http://www.alienationdigital.co.uk/responsive-web-design-multi-platform-magic.html o http://www.alienationdigital.co.uk/mobile-website-design-and-responsive-design.html http://www.alienationdigital.co.uk/responsive/
  16. 16. Somerston Hotels LtdLesley-Ann Cardow, Group Marketing Manager
  17. 17. The Rationale forResponsive• Meet service expectations o The hotel experience o Responding to mobile landscape• Be competitive• SEO• Deliver brand-hearted marketing communications
  18. 18. Design and development• We set the agenda, not the technology• Strike a balance o what we want to say o what the consumer needs to know• Play to your strengths
  19. 19. Concept
  20. 20. Process and Learnings• The challenge of being ‘future proof’• Test, test and test again• The many mysteries of browser compatibility• Not-so-overnight success• Work in partnership with your agency – nobody knows your business better than you• Be clear about your objectives

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