Glasgow4Business Creating the Buzz Session 3
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Glasgow4Business Creating the Buzz Session 3

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Last part of the 'Creating the Buzz' session. The seminar was delivered as part of the Glasgow4Business Events in April, 2010.

Last part of the 'Creating the Buzz' session. The seminar was delivered as part of the Glasgow4Business Events in April, 2010.

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Glasgow4Business Creating the Buzz Session 3 Presentation Transcript

  • 1. ‘Creating the Buzz’
    Social Media for
    Sustained Business Growth
    Dr. Jim Hamill and Alan Stevenson
    jim.hamill@ukonline.co.uk
    ast3v3nson@googlemail.com
    April, 2010
  • 2. Session 3
    ‘Getting There’
  • 3. Next Steps
    Get Involved
    Google Alerts, Linkedin, Social Media Monitoring
    Learn more
    Develop a strategy
    Implement
    Monitor
  • 4. Social Media
    Development Cycle
  • 5. SM Development Cycle
  • 6. Ten Key Steps
    Evaluate your Social Media Landscape
    Applications, impact, customers, conversations, features and characteristics
    Agree your Generic Social Media Strategy
    Channels and depth of engagement
    Key Performance Indicators
    Measuring success
    Internal Social Media Audit
    Progress benchmarking
    Readiness to Engage
    Are you ready to engage?
  • 7. Ten Key Steps
    Social Media Strategy Development
    Vision, strategy, objectives, targets, customers, key initiatives and actions
    Channel Action Plans
    “Getting there”
    Organisation, Resource and People Issues
    The key pillars of social media success
    Implementation
    Professional project management for social media success
    Monitor and Measure
    On-going performance measurement
  • 8. SM Strategy Development
    • Strategic objectives
    • 9. Targets
    • 10. Key performance indicators (KPIs)
    • 11. Customer segments
    • 12. The key social media actions and initiatives required for ‘getting there’
    • 13. Organisational, people and resource issues
    Ensure that your social media strategy is fully aligned with and
    supportive of your overall strategic goals and objectives with
    clear targets and ROI criteria
    Social Media Strategy Map
  • 14.
  • 15. Continue the discussion at
    www.web2-0cpd.com
  • 16. www.web2-0cpd.com
  • 17. Thank You