Glasgow4Business Creating the Buzz Session 3

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Last part of the 'Creating the Buzz' session. The seminar was delivered as part of the Glasgow4Business Events in April, 2010.

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Glasgow4Business Creating the Buzz Session 3

  1. 1. ‘Creating the Buzz’<br />Social Media for <br />Sustained Business Growth<br />Dr. Jim Hamill and Alan Stevenson<br />jim.hamill@ukonline.co.uk<br />ast3v3nson@googlemail.com<br />April, 2010<br />
  2. 2. Session 3<br />‘Getting There’<br />
  3. 3. Next Steps<br />Get Involved<br />Google Alerts, Linkedin, Social Media Monitoring<br />Learn more<br />Develop a strategy<br />Implement<br />Monitor<br />
  4. 4. Social Media <br />Development Cycle<br />
  5. 5. SM Development Cycle<br />
  6. 6. Ten Key Steps<br />Evaluate your Social Media Landscape<br />Applications, impact, customers, conversations, features and characteristics <br />Agree your Generic Social Media Strategy<br />Channels and depth of engagement<br />Key Performance Indicators<br />Measuring success<br />Internal Social Media Audit<br />Progress benchmarking<br />Readiness to Engage<br />Are you ready to engage?<br />
  7. 7. Ten Key Steps<br />Social Media Strategy Development<br />Vision, strategy, objectives, targets, customers, key initiatives and actions<br />Channel Action Plans<br />“Getting there”<br />Organisation, Resource and People Issues<br />The key pillars of social media success<br />Implementation<br />Professional project management for social media success<br />Monitor and Measure<br />On-going performance measurement<br />
  8. 8. SM Strategy Development<br /><ul><li>Strategic objectives
  9. 9. Targets
  10. 10. Key performance indicators (KPIs)
  11. 11. Customer segments
  12. 12. The key social media actions and initiatives required for ‘getting there’
  13. 13. Organisational, people and resource issues</li></ul>Ensure that your social media strategy is fully aligned with and<br />supportive of your overall strategic goals and objectives with<br />clear targets and ROI criteria<br />Social Media Strategy Map<br />
  14. 14.
  15. 15. Continue the discussion at <br />www.web2-0cpd.com<br />
  16. 16. www.web2-0cpd.com<br />
  17. 17. Thank You<br />

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