• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Devils Advocate: Presentation 1
 

Devils Advocate: Presentation 1

on

  • 992 views

Overview presentation for Devil's Advocate Event. Presented by Alan Stevenson 020210...

Overview presentation for Devil's Advocate Event. Presented by Alan Stevenson 020210

Theme: “Your messages are our messages” – Can we, or should we, manage what our employees say about our business on
Social Networking sites?

Statistics

Views

Total Views
992
Views on SlideShare
991
Embed Views
1

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • We’ve stopped listening. Stopped listening in Tourism, Consumer Goods,
  • The Engagement Database helps to identify which companies are doing more in this area. The top 100 brands (courtesy of Interbrand) were reviewed by EngagementDB (a Alltimeter, Charlene Li initiative). What they found was that there were a range of brands with varying levels of channels and depth of engagement. What they found was that some channels or mavens came to the top. Li and her team has made a correlation between financial performance and mavens (supports the Aberdeen research). Revenue growth and profitability both seem higher amongst Mavens.
  • The Engagement Database helps to identify which companies are doing more in this area. The top 100 brands (courtesy of Interbrand) were reviewed by EngagementDB (a Alltimeter, Charlene Li initiative). What they found was that there were a range of brands with varying levels of channels and depth of engagement. What they found was that some channels or mavens came to the top. Li and her team has made a correlation between financial performance and mavens (supports the Aberdeen research). Revenue growth and profitability both seem higher amongst Mavens.

Devils Advocate: Presentation 1 Devils Advocate: Presentation 1 Presentation Transcript

  • Devil’s Advocate
    Alan Stevenson
    ast3v3nson@googlemail.com
    January, 2010
  • Applications
    Blogs
    Social Network Sites
    Virtual Realities
    Social Content
    RSS Feeds
    Wikis
    Mash Ups
    Podcasts
    Social Bookmarks
    Mobile Web; Internet Telephony
    Social Applications
    Twitter
  • Characteristics
    Openness
    Communities and Networks
    Hosted Services
    Interactivity
    Global
    Peering
    Mass Collaboration
    Sharing
    Social Element
    The Internet as the platform
    Empowerment
  • Impact
    Customer Experience
    Business Intelligence
    Processes and HRM
    Customer Interaction
    Mindset
    Customer Insight
    Rich Internet Applications
    Product Development
    Sales & Marketing
    IT Infrastructure
    Reputation Management
  • How Big Is It?
    Time spent on social network sites is growing 3 times faster than the Net itself
    Social media messages have replaced e-mail as the dominant form of e-communications
    If Facebook was a country – it would be the 4th most populated in the world
    93% of social media users think that companies should be actively engaged
  • Business Implications
    Major impact on consumer behaviour, especially in information intense industries – ‘customer to customer’ reviews and recommendations
    Declining effectiveness of traditional approaches to sales, marketing, brand promotion etc
    New mindsets and new approaches required - Marketing as a ‘conversation with your customers, a conversation with your network’
    New performance measures required
    ‘Power shift’ – Web 2.0 empowers customers, empowers the network
  • Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare (www.slideshare.com)
  • Safety Harness Company
  • Safety Harness Company
  • Final Thoughts
    Your employees…
    Are key to building your network reach, they should all be Linkedin
    Often the best brand advocates you’ve got
    Have many more channels and opportunities to engage with…customers, other staff, partners, etc.
    (Many) have exactly the skills you will need moving forward
    The question is no longer “should we embrace this across the company?” but “how should we embrace this?”
  • Thank You