1 State SanitaryInspectorate (SSI) PolishFederation of Food Industry (PFFI) ”Keep Fit!” Nationwide Health PromotionProgrammme Organisers: Przemysław Biliński – Chief SanitaryInspector Andrzej Wojtyła – Director of theInstitute of AgriculturalMedicine Andrzej Gantner – ExecutiveDirector of thePolishFederation of Food Industry
2004; WHO launchesinitiative on a worldstrategy for diet, physicalactivity & health inresponse to the worldwide obesity & overweight problem.
2005; Followedupat EU level by creating ‘Action Platform’ for dealingwiththeseissues.
2006; Multi-disciplinarycouncil & voluntaryprogrammelaunchedin Poland by the health authorities and food industry alsoinvolvingthe science community, media & localgovernment.
Uniquepartnershipbetween public & privatesectorsthuscreatedbetweenthe SSI & PFFI to achieveprogrammeaim.
SSI isresponsible for organisation, management and providingtherequiredexpertise.
PFFI’scontributionincludesinitialplanning and financing (eg. for trainingmanuals, schoolbooks, internetsite etc.) All itsactivitiesarestrictlybrand independent.
4 Keep Fit! Program Objectives Aims: To increasepublic awarenessof theimpactthatdiet and physicalactivityhas on health. Objectives:
improving public awareness on theimportanceof a well-balanced diet and physicalactivityon thebody’swellbeing.
PROGRAM SCOPE – NUMBER OF SCHOOLS The number of schools involved between 2006 – 2010 I-4,331 II-5,920 III-6,188 IV–6,949
6 PROGRAM SCOPE – NUMBER OF SCHOOL CHILDREN The number of school children involved between 2006 – 2009 totalled 2,977,238 (abouthalfthe national total) I-622,068 II-755,663 III-779,658 IV-819,849
PROGRAM SCOPE – NUMBER OF TRAINING COURSES Training courses forschoolcoordinators, (teachers, pedagogues, psychologists, etc.), health promotionspecialists, localgoverment, mass media & experts: 1st Edition – 36 000 participants 2nd Edition – 42 000 participants 3rd Edition – 38 000 participants 4th Edition – 21 000 participants Total: 137 000 participants 7
ABOUT THE PROGRAM TARGET GROUP The “KEEP FIT!” program is aimed at pupilsattendingelementary school, (aged 11-12), and junior high school, (aged 13-15),togetherwith their parents. The first phase of the program wascompleted over three years, (1st, 2nd and 3rd edition), and thesecondphaseiscurrentlyunderway, (4th, 5th and 6th edition).
TARGET GROUP The 11-15 yearsagegroupswereselectedprimarilybecause; Itiswellrecognisedthatchildrenduringtheirformativeyearsestablishpatterns of lifestylebehaviourthattend to persistintoadulthoodwhenagedaround 11-15 years. Furthermore, physicalactivity/exceriseaftertheseagesbeginsto markedlydecrease. Itisthereforevitalthatcounter-measurescan be takenatthis time. 8.02.1031.01.10 ABOUT THE PROGRAM
ABOUT THE PROGRAM PROJECT METHODS
Projects arerun & devisedby pupils/teacherssupported by local communities and parents.
All the project activities aremanaged in after-school time.
Creation of acompetitive environment to motivate schools (eg. local and regional tournaments/competitions with attractive prizes).
PROJECT TOOLS Teacher’s Manual
physical activity guidelines.
Goodpracticeguidelines on hygiene and food safety for school shops (tuckshops).
guidelines onhealthy food in school canteens and ensuringfood variety at school shops.
GDA (GuidelineDailyAmounts)labelling scheme.
PROJECT TOOLS Student’s Booklet
physical activity guidelines.
PROJECT TOOLS Parent’sBooklet GDA information. basis of propernutrition.
PROJECT TOOLS Website www.trzymajforme.pl
PROJECT TOOLS Website over 2 500 000 entries www.trzymajforme.pl
PROJECT TOOLS ‘Health Plate’ Poster - presents groups of food products forming a model daily food rationbased on current scientific opinion. - the size of the circle fractionsthat refer to each group of products corresponds with their sharein the diet in terms of the energyand nutrients supplied by each product.
PROJECT TOOLS CD Rom offline version fromthe website
IMPLEMENTATION STEP 1 Local units of the State Sanitary Inspection make schoolmasters an offerto join the ”Keep Fit!” Program.
IMPLEMENTATION STEP 2 Schools acceptingthe offer appoint a school program coordinator. The coordinator receives support from theschool nurse, PE and otherteachers as well as thelocal authority, media and experts.
IMPLEMENTATION STEP 3 Each school receives the ”know-how” package, (trainingmanuals, materials, tools), from the local Sanitary Inspection unit and launches the Program.
21 Snapshotsurvey of the ‘Keep Fit’ programme; trendsobserved In 2009 a random sample of n=7-9,000 pupils & parentsthroughout Poland was surveyed by questionnaire to monitor progress; about ½ wereprogrammeparticipants. Compared to non-participantsthefollowing was significantlyseen;
More likelyeatinghabits; morethan 5 meals/day, less atnight, less sweets for dessert, morevegtables/salads.
Higherunderstanding of GDA & moreawareness of body weight.
More pupilspractice sport regularly and more do so for pleasure.
Othereffects of cooperationarising from theprogramme; trends
More variety of choiceinschool food shops/bars eg. inbreakfast food, (sandwiches, dairy products), beverages, (fruit & vegetablejuice, milkdrinks), and snacks, (fresh & driedfruit, nuts & cerealbiscuits).
Educational materials for parents Consistent with the content for children: Information on each nutrient. Information on food products labelling. Role of physical activity in keeping good health condition. Consistent with the guidelines developed by Polish Platform on Diet, Physical Activityand Health (includingthe Health Plateand Ten Health Commandments); Presentation of appropriate diet and physical activitiesin a simple, consumer –friendlyway.
Competitionfor educational project to promote active participation of parents Competition objectives:
enhance involvement and participation of parentsin the activities being part of the scheme.
expand educational activities into school youth’s household environment.
increase effectiveness of the programme’s impact on promoting cooperation between parents and the school
Tangible awards for schools as well as for school programme
Chief Sanitary Inspector AndrzejWojtyła is presentinga prize – the Chief Sanitary Inspector Cup.
Basis of proper nutrition
Cycling tour Ice - skating …and a sightmoreotheractivities