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Workshop2 p bilinski Workshop2 p bilinski Presentation Transcript

  • 1
    State SanitaryInspectorate (SSI)
    PolishFederation of Food Industry
    (PFFI)
    ”Keep Fit!”
    Nationwide Health PromotionProgrammme
    Organisers:
    Przemysław Biliński – Chief SanitaryInspector
    Andrzej Wojtyła – Director of theInstitute of AgriculturalMedicine
    Andrzej Gantner – ExecutiveDirector of thePolishFederation of Food Industry
  • ProgrammeOrigins
    • 2004; WHO launchesinitiative on a worldstrategy for diet, physicalactivity & health inresponse to the worldwide obesity & overweight problem.
    • 2005; Followedupat EU level by creating ‘Action Platform’ for dealingwiththeseissues.
    • 2006; Multi-disciplinarycouncil & voluntaryprogrammelaunchedin Poland by the health authorities and food industry alsoinvolvingthe science community, media & localgovernment.
    8.02.1031.01.10
  • Programmebackground
    • Uniquepartnershipbetween public & privatesectorsthuscreatedbetweenthe SSI & PFFI to achieveprogrammeaim.
    • SSI isresponsible for organisation, management and providingtherequiredexpertise.
    • PFFI’scontributionincludesinitialplanning and financing (eg. for trainingmanuals, schoolbooks, internetsite etc.) All itsactivitiesarestrictlybrand independent.
    8.02.1031.01.10
  • 4
    Keep Fit! Program Objectives
    Aims:
    To increasepublic awarenessof theimpactthatdiet and physicalactivityhas on health.
    Objectives:
    • improving public awareness on theimportanceof a well-balanced diet and physicalactivityon thebody’swellbeing.
    • promotinghealthylifestylebehaviourinchoosinghealthydiets, adequate food qualityand engaginginsufficientphysicalactivity.
    • providingthepublic withtheknowledgeand skillsvitalfor understanding food packageinformation, (ie. readinglabels).
  • PROGRAM SCOPE – NUMBER OF SCHOOLS
    The number of schools involved between
    2006 – 2010
    I-4,331
    II-5,920
    III-6,188
    IV–6,949
  • 6
    PROGRAM SCOPE – NUMBER OF SCHOOL CHILDREN
    The number of school children involved between
    2006 – 2009
    totalled
    2,977,238
    (abouthalfthe national total)
    I-622,068
    II-755,663
    III-779,658
    IV-819,849
  • PROGRAM SCOPE – NUMBER OF TRAINING COURSES
    Training courses forschoolcoordinators, (teachers, pedagogues, psychologists, etc.), health promotionspecialists, localgoverment, mass media & experts:
    1st Edition – 36 000 participants
    2nd Edition – 42 000 participants
    3rd Edition – 38 000 participants
    4th Edition – 21 000 participants
    Total: 137 000 participants
    7
  • ABOUT THE PROGRAM
    TARGET GROUP
    The “KEEP FIT!” program is aimed at pupilsattendingelementary school, (aged 11-12), and junior high school, (aged 13-15),togetherwith their parents.
    The first phase of the program wascompleted over three years, (1st, 2nd and 3rd edition), and thesecondphaseiscurrentlyunderway, (4th, 5th and 6th edition).
  • TARGET GROUP
    The 11-15 yearsagegroupswereselectedprimarilybecause;
    Itiswellrecognisedthatchildrenduringtheirformativeyearsestablishpatterns of lifestylebehaviourthattend to persistintoadulthoodwhenagedaround 11-15 years.
    Furthermore, physicalactivity/exceriseaftertheseagesbeginsto markedlydecrease. Itisthereforevitalthatcounter-measurescan be takenatthis time.
    8.02.1031.01.10
    ABOUT THE PROGRAM
  • ABOUT THE PROGRAM
    PROJECT METHODS
    • Projects arerun & devisedby pupils/teacherssupported by local communities and parents.
    • All the project activities aremanaged in after-school time.
    • Creation of acompetitive environment to motivate schools (eg. local and regional tournaments/competitions with attractive prizes).
  • PROJECT TOOLS
    Teacher’s Manual
    • nutritionalguidelines.
    • physical activity guidelines.
    • Goodpracticeguidelines on hygiene and food safety for school shops (tuckshops).
    • guidelines onhealthy food in school canteens and ensuringfood variety at school shops.
    • GDA (GuidelineDailyAmounts)labelling scheme.
  • PROJECT TOOLS
    Student’s Booklet
    • nutritionalguidelines.
    • physical activity guidelines.
  • PROJECT TOOLS
    Parent’sBooklet
    GDA information.
    basis of propernutrition.
  • PROJECT TOOLS
    Website
    www.trzymajforme.pl
  • PROJECT TOOLS
    Website
    over
    2 500 000 entries
    www.trzymajforme.pl
  • PROJECT TOOLS
    ‘Health Plate’ Poster
    - presents groups of food products forming a model daily food rationbased on current scientific opinion.
    - the size of the circle fractionsthat refer to each group of products corresponds with their sharein the diet in terms of the energyand nutrients supplied by each product.
  • PROJECT TOOLS
    CD Rom
    offline version
    fromthe website
  • IMPLEMENTATION
    STEP 1
    Local units of the State Sanitary Inspection make schoolmasters an offerto join the ”Keep Fit!” Program.
  • IMPLEMENTATION
    STEP 2
    Schools acceptingthe offer appoint a school program coordinator. The coordinator receives support from theschool nurse, PE and otherteachers as well as thelocal authority, media and experts.
  • IMPLEMENTATION
    STEP 3
    Each school receives the ”know-how” package, (trainingmanuals, materials, tools), from the local Sanitary Inspection unit and launches the Program.
  • 21
    Snapshotsurvey of the ‘Keep Fit’ programme; trendsobserved
    In 2009 a random sample of n=7-9,000 pupils & parentsthroughout Poland was surveyed by questionnaire to monitor progress; about ½ wereprogrammeparticipants. Compared to non-participantsthefollowing was significantlyseen;
    • More likelyeatinghabits; morethan 5 meals/day, less atnight, less sweets for dessert, morevegtables/salads.
    • Higherunderstanding of GDA & moreawareness of body weight.
    • More pupilspractice sport regularly and more do so for pleasure.
    Othereffects of cooperationarising from theprogramme; trends
    • More variety of choiceinschool food shops/bars eg. inbreakfast food, (sandwiches, dairy products), beverages, (fruit & vegetablejuice, milkdrinks), and snacks, (fresh & driedfruit, nuts & cerealbiscuits).
  • Educational materials for parents
    Consistent with the content for children:
    Information on each nutrient.
    Information on food products labelling.
    Role of physical activity in keeping good health condition.
    Consistent with the guidelines developed by Polish Platform on Diet, Physical Activityand Health (includingthe Health Plateand Ten Health Commandments);
    Presentation of appropriate diet and physical activitiesin a simple, consumer –friendlyway.
  • Competitionfor educational project to promote active participation of parents
    Competition objectives:
    • enhance involvement and participation of parentsin the activities being part of the scheme.
    • expand educational activities into school youth’s household environment.
    • increase effectiveness of the programme’s impact on promoting cooperation between parents and the school
    environment.
    • Tangible awards for schools as well as for school programme
    coordinators.
    23
  • Chief Sanitary Inspector AndrzejWojtyła is presentinga prize – the Chief Sanitary Inspector Cup.
  • Basis of proper nutrition
  • Cycling tour
    Ice - skating
    …and a sightmoreotheractivities
  • 27
    Thank you for your attention!