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  • This is the main points of the White Paper. It is a small document – 12 pages but it is accompanied by an Impact Assessment much bigger. It is a policy document so it does not describe direct actions to be taken on a joint EU level since the Commission has rather limited competence ( do you remember what that is) in the nutrition field, most of the legal competence rest with the Member States. It rests heavily on the fact that the obesity cause is multifactoral and as such calls for a multifactoral way for solution.
  • Children addressed as one of the priority groups identified in the White Paper School Fruit Scheme launched 2009
  • First the general rules which represents the base for the financial regulation of the European Union funding and are applicable to all funding mechanisms are four Co-funding rule: meaning that an external co-financing from a source other than EU funds is required (coming from own resources or financial contribution from third parties, like national grants. Non profit rule: the grant may not have the purpose or effect of producing a profit for the beneficiaries, Non retroactivity rule: only costs incurred after the starting date stipulated in the grant agreement can be co-funded Non cumulative rule: only one grant can be awarded for a specific action carried out by a given beneficiary
  • For the purpose of the Pledge, ‘advertising to children under 12 years’ means advertising to media audiences with a minimum of 50% of children under 12 years.
  • AVMSD = Audio Visual Media Services Directive

Transcript

  • 1. Actions at European Level Budapest 30-31 May 2011 Philippe Roux Deputy Head of Unit European Commission Directorate General for Health and Consumers ACTION FOR PREVENTION – Conference on Member States’ Activities on Nutrition, Physical Activity and Smoking related health issues
  • 2. The European Commission’s approach
    • Our work is based on the Strategy for Europe on Nutrition, Overweight and Obesity related health issues , adopted in 2007.
    • A partnership for action at European level:
      • High level Group on Nutrition and Physical Activity
      • EU Platform for action on Diet, Physical Activity and Health
    • Public-Private Partnerships mentioned among the principles for action
  • 3. EU Strategy on Diet, overweight and obesity health related issues 2007-2013
    • Better informing the consumer , such as through better labelling on food products
    • Making the healthy option available , such as making fruits and vegetables available to schools
    • Encouraging physical activity , such as by encouraging community initiatives or by raising awareness of Community funds to develop the physical environment to encourage walking/cycling and other forms of activity
    • Focus on priority groups and settings, such as children and schools
    • Developing the evidence base to support policy making , such as by carrying out research into behaviour change in relation to food and nutrition
    • Developing monitoring systems , such as by working with the WHO to identify effective local actions
  • 4. EU policies examples
    • School Fruit Scheme:
      • Providing young people with free fruit and vegetables at school
      • Education and awareness-raising
      • Commitment by 25 Member States (MS) for year 2010-2011
      • Budget put aside by the Commission:€90 million
    • School milk scheme:
      • 384059 tons of milk/milk products distributed
      • in schools in 2008/2009
      • 26 MS involved
      • Community expenditures of € 74,68 million
    • Free Food for Europe’s Poor:
      • 19 MS involved
      • set up in 1987, € 307 million up to 2008 and € 500 millions since 2009
    of 15 of 15
  • 5. Many projects funded since 2005 Page Obesity Governance - Partnership, healthy eating and innovative governance as tools to counteract obesity and overweight
  • 6. Half way: boosting action
    • Framework on reformulation of selected nutrients (saturated fat; trans fat; energy; total fat; added sugars; portion sizes, and consumption frequency).
    • Renewed focus on children and vulnerable groups in Platform commitments as well as in the support to stakeholders’ initiatives (i.e. Public Health Programme and the EU School Fruit Scheme).
  • 7. Renewed objectives of the Platform
    • Vulnerable groups, including children and adolescents and low socio-economic groups
    • Improvements of already existing commitments in the area of advertising and marketing to children
    • Improvements of already existing commitments in the area of reformulation
    • Physical activity and sports
    • Reaching out to schools with the aim of increasing physical activity and making the healthy option available
  • 8. Actions underway: examples i nformation
    • EMRA (Mac Donald) nutrition scheme with by end 2007 over 30,000 restaurants world-wide plan
    Kellogg’s Breakfast Clubs: Serving 1 million breakfasts each year
  • 9. The EU Pledge: Changing the way food is advertised to children • No advertising of products to children under 12 years, except for products which fulfil specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines. • No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes. Actions underway: examples Marketing and advertising
  • 10. Danish Heart Foundation Testing aerobic fitness in schools Actions underway: examples Physical Activity
  • 11. Environment of families France - EPODE SPAIN - THAO BELGIUM - VIASANO GREECE - PAIDEIATROFI … in South Australia … in Mexico Creation of an environment facilitating the adoption of healthier lifestyles by the families Actions underway: example community based approach EPODE NATIONAL COORDINATION Social Marketing Approach INDEPENDENT SCIENTIFIC COMMITTEE NATIONAL INSTITUTIONAL SUPPORT PRIVATE PARTNERS (Sponsors, NGOs, Scientific groups…) LOCAL STEERING COMMITTEE Micro-changes Micro-changes LOCAL PROJECT MANAGERS Local stakeholders MAYORS, Elected representatives
  • 12.
    • Lay’s 25% less salt
    Actions underway: examples product reformulation Better-for-You products taking out 15% of the saturated fat from MARS
  • 13. 2013: Where we want to go
    • Promotion for further use in Member States of the School Fruit Scheme
    • Development of community based initiatives in the EU regions: the EEN is among the key contributors here !
    • Deliver on synergies promoted in the areas of sports and physical activity
    • A clear framework for reformulating selected nutrients must be in place and where possible, specific targets must be endorsed by national initiatives
  • 14. 2013: Where we want to be
    • All Member States to have a strategy or a plan to strengthen health promotion and disease prevention by means of balanced nutrition and sufficient physical activity
    • Regulatory framework in place and implemented in Member States for claims and labeling
    • Consolidated self-regulatory approach on food advertising in MS
    • Commission - WHO monitoring structures must allow for clearer picture of policy and action outcomes
    • Evaluation of the implementation of the Strategy for Europe on Nutrition, Overweight and Obesity related health issues
  • 15. Thank you!