AssureBridge - Connect customers to supply chain applications - Marketing Presentation
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  • AssureBridge’s key mission is to enable B2B partners to quickly establish and securely operate Seamless Sign-On capability for their customers who navigate across multiple web sites.
  • Possible Secondary Business Drivers/Sought Outcomes: Expand customer base Increase revenue Increase online presence (e.g. to up-sell/cross-sell more of your product) Expand to other markets Leverage companion offerings
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • You don’t need to subsidize inexperienced partner’s IT staff and mitigate risks of unreliable partner implementations/solutions.Buy and bill back.
  • Unlike complex in-house implementations, SSO Exchangedoesn’t require your partners to maintain high-priced expert staff and expensive in-house infrastructure.
  • See the appendix for demo screenshots
  • Finding ExpertsLengthy Delivery TimesSecurity ConcernsOperations and Support
  • Fully-managed, integrated, end-to-end solution. We contrast ourselves to other solutions in that they leave you to your own devices to figure out integration and support of the final solution.
  • “Guilty until proven innocent”
  • Anecdotally, during a recent incident when customer’s partner’s site was experiencing issues and the SSO product was immediately blamed, we were able to not only quickly show that the SSO wasn’t the issue, but also diagnose the root cause of the problem since our tools provide a lot of useful information.

Transcript

  • 1. Your Company ACME Customer ACME Needs SSO Integration Assistance AssureBridge B2B Single Sign-On (SSO) Made Easy Oleg Cohen Oleg.Cohen@assurebridge.comPage  1
  • 2.  Business Problem  What is AssureBridge  Value Proposition AGENDA  Demo  AssureBridge DifferencePage  2
  • 3. Business Problem –Your customers connect to disparate Supply ChainManagement applications Your Company ACME Customer ACME Needs SSO Integration AssistancePage  3
  • 4. Your Site Partner 2Customer Need Partner 2 Partner 1 ? Partner 2 BUSINESS DRIVER: To expand online offerings by connecting with multiple partners’ Web based services CUSTOMER PAINS:  Risk of losing profitable business opportunity  Partners lack ability to implement SSO quickly  Partner can’t support SSO standards  Technical staff is forced to support partner IT CUSTOMER NEED: Implement and support multiple partner SSO connectionsPage  4
  • 5. AssureBridge Offering – SSO Exchange Fully-Managed Hosted Single Sign-On Service Connects to partners’ business Web applications Powers seamless SSO between your web applications and your partners’ Provides professional setup, configuration, troubleshooting, and monitoring by AssureBridge expertsPage  5
  • 6. Value Proposition – Consistent Delivery Customer Satisfaction Our customers: Consistent Delivery • Painlessly integrate with Value Proposition OUR STRENGTHS multiple service partners Expertise Reliable HostingPage  6
  • 7. Value Proposition – Expertise Customer Satisfaction Our customers: Consistent • Painlessly integrate with multiple Delivery Value Proposition service partners OUR STRENGTHS Expertise  Are shielded from supporting inexperienced partner IT staff Reliable HostingPage  7
  • 8. Value Proposition – Support Customer Satisfaction Our customers: • Painlessly integrate with multiple Consistent service partners Delivery Value Proposition OUR STRENGTHS  Are shielded from supporting Expertise inexperienced partner IT staff  Leverage fault-tolerant Reliable infrastructure and expert Hosting support to maximize service uptimePage  8
  • 9. Value Proposition – Cost Savings Customer Satisfaction Our customers: Consistent • Painlessly integrate with multiple Delivery service partners Value Proposition OUR STRENGTHS Benefit from timely Internet  No longer required to invest into Expertise hiring and retaining expensive SSO solution and hard-to-find experts with lowest Reliable Hosting support costs  Leverage fault-tolerant infrastructure and expert support to maximize service uptimePage  9
  • 10. AssureBridge Positioning For online businesses who manage multiple partner SSO connections SSO Exchange is an affordable full-service hosted solution that delivers the most reliable standards-compliant SSO functionality with the least amount of effort To enable high level of customer and partner satisfaction and the growth of their businessPage  10
  • 11. AssureBridge SSO Solution DEMO* * Demo Screenshots are available in the AppendixPage  11
  • 12. Secure Internet SSO is Highly Complex Secure and reliable Internet SSO involves many complex interactions among multiple distributed parties. AssureBridge shields your partners from these complexities. Step 1a: User logs into Step 8: Browser redirect 1 Reliable Site Step 1b: User User to Speedy Rental site Clicks on Rent-A-Car Site with secure SAML token in 8 Link request Customer Speedy Rent-A-Car Domain Reliable Insurance Domain (https://www.speedyrental.com) 7 (https://www.reliableinsurance.com) 3 Speedy Rentals Reliable Insurance Secure Partner Site Link to Rent a Car Custom SSO Plug-in Step 9: Decodes the token, User extracts user info and binds Store 9 into Portal session context. Step 3: IDP Step 2a: Portal Sends Redirects to Request to IDP Browser with a Step 2b: IDP gets Application Component SAML artifact attributes, builds SAML token Assertion , signs with a 2 Partner A’s Private Key Step 7a: SP validates SAML Assertion Cryptographic signature Step 5: SP Step 7b: SP send s browser secure SAML requests SAML User token with encrypted user attributes IDM assertion via a Store 4 SOAP service SAML 5 SAML Identity Service Provider (SP) Provider (IDP) 6 Step 4: User Browser redirects Step 6: IDP returns SAML artifact token to SAML SP assertion via a SOAP servicePage  12
  • 13. Key SSO Challenges Expertise Time-To-Market  True experts  Build, implement, are hard to find and integrate  Knowledge gaps  Negotiate and coordinate with are risky partners Security Operations  Potential legal  SSO issues = and audit customer exposure dissatisfaction  Data privacy protection  SSO issues require complex issues troubleshootingPage  13
  • 14. Key SSO Challenges – Expertise Expertise Time-To-Market  True experts  Build, implement, are hard to find and integrate  Knowledge gaps  Negotiate and coordinate with are risky partners Security Operations  Potential legal  SSO issues = and audit customer exposure dissatisfaction  Data privacy protection  SSO issues require complex issues troubleshootingPage  14
  • 15. AssureBridge Solution – Expertise Expertise Time-To-Market  SSO protocol  Build, implement, configuration and integrate  Web application  Negotiate and coordinate with integration partners Security Operations  Potential legal  SSO issues = and audit customer exposure dissatisfaction  Data privacy protection  SSO issues require complex issues troubleshootingPage  15
  • 16. Key SSO Challenges – Time-To-Market Expertise Time-To-Market  SSO protocol  Build, implement, configuration and integrate  Web application  Negotiate and coordinate with integration partners Security Operations  Potential legal  SSO issues = and audit customer exposure dissatisfaction  Data privacy protection  SSO issues require complex issues troubleshootingPage  16
  • 17. AssureBridge Solution – Time-To-Market Expertise Time-To-Market  SSO protocol  Rapid configuration provisioning  Web application  Lightweight SSO adapters integration  Integration test harness Security Operations  Potential legal  SSO issues = and audit customer exposure dissatisfaction  Data privacy protection  SSO issues require complex issues troubleshootingPage  17
  • 18. Key SSO Challenges – Security Expertise Time-To-Market  SSO protocol  Rapid configuration provisioning  Web application  Lightweight SSO adapters integration  Integration test harness Security Operations  Potential legal  SSO issues = and audit customer exposure dissatisfaction  Data privacy protection  SSO issues require complex issues troubleshootingPage  18
  • 19. AssureBridge Solution – Security Expertise Time-To-Market  SSO protocol  Rapid configuration provisioning  Web application  Lightweight SSO adapters integration  Integration test harness Security Operations  Leverages  SSO issues = industry relationship customer standards problems dissatisfaction  Secure multi-tenant platform  SSO issues require complex  Fully auditable system troubleshootingPage  19
  • 20. Key SSO Challenges – Operations Expertise Time-To-Market  SSO protocol  Rapid configuration provisioning  Web application  Lightweight SSO adapters integration  Integration test harness Security Operations  Leverages  SSO issues = industry customer standards dissatisfaction  Secure multi-tenant platform  SSO issues require complex  Fully auditable system troubleshootingPage  20
  • 21. AssureBridge Solution – Operations Expertise Time-To-Market  SSO protocol  Rapid configuration provisioning  Web application  Lightweight SSO adapters integration  Integration test harness Security Operations  Leverages  24x7 support industry  Robust enterprise- standards class platform  Secure multi-tenant platform  Early warning system  Fully auditable system  TriagePage  21
  • 22. Summary AssureBridge rapidly delivers reliable SSO empowering you to: Consistently connect with partners in record time Support many SSO partners without draining staff Provide your customers with a rock-solid solution Offer your partners an SSO solution they can affordPage  22
  • 23. Q&A What are your questions?Page  23
  • 24. For additional information, including a personalized demo please contact Oleg Cohen AssureBridge, Inc. Oleg.Cohen@assurebridge.com 617-455-7927 Visit our Web Site at: http://www.assurebridge.comPage  24
  • 25. APPENDIXPage  25
  • 26. How do we solve the problem?Without AssureBridge Partner A Partner B Web Site A Web Site B Integration ($$) Integration ($) Commercial Home-Grown SSO Product SSO Product ($$$) ($$) SSO Infrastructure SSO Infrastructure + Operations ($$) + Operations ($)Page  26
  • 27. How do we solve the problemUsing AssureBridge Services Partner A Partner B Web Site A Web Site B Integration ($) Integration ($) SSO Exchange: ($)  Hosted AssureBridge SSO Services  Robust & Reliable Infrastructure  World-Class OperationsPage  27
  • 28. AssureBridge SSO Solution for Reliable Insurance DEMOPage  28
  • 29. Business Case• Speedy Rental is a small regional provider• Reliable Insurance is a large national company• Reliable Insurance wants to expand its Web offering by including Speedy’s online rental services• Reliable has implemented a SAML-based enterprise Internet SSO platform• Reliable requires all its partners to support seamless standards-based logon for its customers• Speedy lacks ability to develop and maintain its own SSO solution and is asking Reliable to assist• Reliable Insurance recommends AssureBridge to Speedy so it can connect reliably and affordablyPage  29
  • 30. Demo BEFORE SINGLE SIGN-ONPage  30
  • 31. No SSO Experience – Login Page Log into Your SitePage  31
  • 32. No SSO Experience – Partner Link Click on External LinkPage  32
  • 33. No SSO Experience – Need to Log In Again Prompted to Log In Again (Another User ID and Password)Page  33
  • 34. No SSO Experience – Partner Site Click on Logout LinkPage  34
  • 35. No SSO Experience – Logout Logged Out from PartnerPage  35
  • 36. No SSO Experience – Still signed in Remained signed in with ReliablePage  36
  • 37. Demo SINGLE SIGN-ON EXPERIENCEPage  37
  • 38. Desired SSO Experience – Login Page Log into Your SitePage  38
  • 39. Desired SSO Experience – Partner Link Click on Partner LinkPage  39
  • 40. Desired SSO Experience – Partner Site Seamlessly taken to Partner Site Click on Logout LinkUser ID and Profile Information Transferred Between SitesPage  40
  • 41. Desired SSO Experience – Logout Logged Out from PartnerPage  41
  • 42. Desired SSO Experience – Logged Out from All Signed out from both sitesPage  42