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AssureBridge - B2B Partner Demands SSO - Marketing Presentation

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B2B Single Sign-On implementations are notoriously complex and companies invest siginificant resources to deliver this important and highly critical functionality. These implementations are even more …

B2B Single Sign-On implementations are notoriously complex and companies invest siginificant resources to deliver this important and highly critical functionality. These implementations are even more complex when a company requires that its smaller partner implements SSO using such complex standards as SAML.

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  • AssureBridge’s key mission is to enable B2B partners to quickly establish and securely operate Seamless Sign-On capability for their customers who navigate across multiple web sites.
  • There might be cases when a small company wants to link to multiple larger/more powerful partners who demand SSO. In this case AssureBridge value proposition is magnified as the burden on the small firm to deliver grows many-fold.
  • Possible Secondary Business Drivers/Sought Outcomes: Expand customer base Increase revenue Increase online presence (e.g. to up-sell/cross-sell more of your product) Expand to other markets Leverage companion offerings
  • Short timePowerful partnerStrong demand for SAML 2.0== Risk++Meniton Complexity: You will see in the demo and our clients experience first-hand
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Also, this enhances the relationships Always up-to-date Strong, scalable
  • Unlike with costly implementation of a commercial product, you can deliver withouthigh-priced expert staff, lengthy implementation cycles, and expensive in-house infrastructure.
  • See the appendix for demo screenshots
  • Finding ExpertsLengthy Delivery TimesSecurity ConcernsOperations and Support
  • Fully-managed, integrated, end-to-end solution. We contrast ourselves to other solutions in that they leave you to your own devices to figure out integration and support of the final solution.This is how we make it easy for you.
  • “Guilty until proven innocent”
  • Anecdotally, during a recent incident when customer’s partner’s site was experiencing issues and the SSO product was immediately blamed, we were able to not only quickly show that the SSO wasn’t the issue, but also diagnose the root cause of the problem since our tools provide a lot of useful information.
  • Transcript

    • 1. AssureBridgeB2B Single Sign-On (SSO) Made Easy
      Oleg Cohen
      Oleg.Cohen@assurebridge.com
    • 2.
      • Business Problem
      • 3. What is AssureBridge
      • 4. Value Proposition
      • 5. Demo
      agenda
      • AssureBridge Difference
    • Business Problem – B2B Partner demands SSO
      Users login to use the site
      Users need to be seamlessly logged in
      RELIABLE INSURANCE
      Reliable InsuranceDemands SSO
    • 6. Customer Need
      BUSINESS DRIVER:
      To meet partner’s requirement for Web integration with your online offering
      CUSTOMER PAINS:
      • Risk of losing profitable business opportunity
      • 7. Company lacks ability to implement SSO quickly
      • 8. Partner insists on complex standard compliance
      • 9. Staff can’t provide adequate on-going support
      CUSTOMER NEED:
      Rapidly implement reliable Internet SSO functionality
    • 10. Customers See Internet SSO as High Risk
      Client’s actual planning notes flagging timely SSO integration as Risk++
    • 11. AssureBridge Offering – SSO Exchange
      Fully-Managed Hosted Single Sign-On Service
      Connects to your business Web applications
      Powers seamless SSO between your web applications and your partners’
      Provides professional setup, configuration,troubleshooting, and monitoringby AssureBridge experts
    • 12. Value Proposition – Fastest Implementation
      Customer Satisfaction
      OUR STRENGTHS
      Our customers:
      Value Proposition
      • Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On
      Fastest Implementation
      SSO Exchange
      Expertise
      Reliable Hosting
    • 13. Customer Satisfaction
      OUR STRENGTHS
      Our customers:
      Value Proposition – Expertise
      Value Proposition
      • Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On
      Fastest Implementation
      SSO Exchange
      Expertise
      • No longer required to invest into hiring and retaining expensive and hard-to-find experts
      Reliable Hosting
    • 14. Value Proposition – Support
      Customer Satisfaction
      OUR STRENGTHS
      Our customers:
      Value Proposition
      • Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On
      Fastest Implementation
      SSO Exchange
      Expertise
      • No longer required to invest into hiring and retaining expensive and hard-to-find experts
      • 15. Leverage fault-tolerant infrastructure and expert support to maximize the service uptime
      Reliable Hosting
    • 16. Value Proposition – Lowers Barrier to Adoption
      Customer Satisfaction
      OUR STRENGTHS
      Our customers:
      Value Proposition
      • Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On
      Fastest Implementation
      Benefit from a reliable and affordableInternet SSO solution
      SSO Exchange
      Expertise
      • No longer required to invest into hiring and retaining expensive and hard-to-find experts
      • 17. Leverage fault-tolerant infrastructure and expert support to maximize the service uptime
      Reliable Hosting
    • 18. AssureBridge Positioning
      For small and medium businesses
      who are under partner pressure to rapidly implement complex Web Single Sign-On
      SSO Exchange is an affordablefull-service hosted solution that delivers the most reliable standards-compliant Internet SSO functionality in the least amount of time
      To enable high level of customer and partner satisfactionand the growth of their business
    • 19. DEMO*
      AssureBridge SSO Solution
      * Demo Screenshots are available in the Appendix
    • 20. Secure Internet SSO is Highly Complex
      Secure and reliable Internet SSO involves many complex interactions among multiple distributed parties. AssureBridgeshields you from these complexities.
      Internet SSO involves many complex interactions among multiple parties
    • 21. Key SSO Challenges
      Time-To-Market
      • Build, implement, and integrate
      • 22. Negotiate and coordinate with partners
      Expertise
      • True experts are hard to find
      • 23. Knowledge gaps are risky
      Operations
      • SSO issues = relationship problems
      • 24. SSO issues require complex troubleshooting
      Security
      • Potential legal and audit exposure
      • 25. Data privacy protectionissues
    • Key SSO Challenges – Expertise
      Expertise
      • True experts are hard to find
      • 26. Knowledge gaps are risky
      Time-To-Market
      • Build, implement, and integrate
      • 27. Negotiate and coordinate with partners
      Security
      • Potential legal and audit exposure
      • 28. Data privacy protectionissues
      Operations
      • SSO issues = relationship problems
      • 29. SSO issues require complex troubleshooting
    • AssureBridge Solution – Expertise
      Expertise
      • SSO protocolconfiguration
      • 30. Web applicationintegration
      Time-To-Market
      • Build, implement, and integrate
      • 31. Negotiate and coordinate with partners
      Security
      • Potential legal and audit exposure
      • 32. Data privacy protectionissues
      Operations
      • SSO issues = relationship problems
      • 33. SSO issues require complex troubleshooting
    • Key SSO Challenges – Time-To-Market
      Time-To-Market
      • Build, implement, and integrate
      • 34. Negotiate and coordinate with partners
      Expertise
      • SSO protocolconfiguration
      • 35. Web applicationintegration
      Security
      • Potential legal and audit exposure
      • 36. Data privacy protectionissues
      Operations
      • SSO issues = relationship problems
      • 37. SSO issues require complex troubleshooting
    • AssureBridge Solution – Time-To-Market
      Expertise
      • SSO protocolconfiguration
      • 38. Web applicationintegration
      Time-To-Market
      • Rapidprovisioning
      • 39. Lightweight SSO adapters
      • 40. Integration test harness
      Security
      • Potential legal and audit exposure
      • 41. Data privacy protectionissues
      Operations
      • SSO issues = relationship problems
      • 42. SSO issues require complex troubleshooting
    • Key SSO Challenges – Security
      Expertise
      • SSO protocolconfiguration
      • 43. Web applicationintegration
      Time-To-Market
      • Rapidprovisioning
      • 44. Lightweight SSO adapters
      • 45. Integration test harness
      Security
      • Potential legal and audit exposure
      • 46. Data privacy protectionissues
      Operations
      • SSO issues = relationship problems
      • 47. SSO issues require complex troubleshooting
    • AssureBridge Solution – Security
      Expertise
      • SSO protocolconfiguration
      • 48. Web applicationintegration
      Time-To-Market
      • Rapidprovisioning
      • 49. Lightweight SSO adapters
      • 50. Integration test harness
      Operations
      • SSO issues = relationship problems
      • 51. SSO issues require complex troubleshooting
      Security
      • Leveragesindustry standards
      • 52. Secure multi-tenant platform
      • 53. Fully auditable system
      Operations
      • SSO issues = relationship problems
      • 54. SSO issues require complex troubleshooting
    • Key SSO Challenges – Operations
      Expertise
      • SSO protocolconfiguration
      • 55. Web applicationintegration
      Time-To-Market
      • Rapidprovisioning
      • 56. Lightweight SSO adapters
      • 57. Integration test harness
      Operations
      • SSO issues = relationship problems
      • 58. SSO issues require complex troubleshooting
      Security
      • Leveragesindustry standards
      • 59. Secure multi-tenant platform
      • 60. Fully auditable system
    • AssureBridge Solution – Operations
      Expertise
      • SSO protocolconfiguration
      • 61. Web applicationintegration
      Time-To-Market
      • Rapidprovisioning
      • 62. Lightweight SSO adapters
      • 63. Integration test harness
      Operations
      • 24x7 support
      • 64. Robust enterprise-class platform
      • 65. Early warning system
      • 66. Triage
      Security
      • Leveragesindustry standards
      • 67. Secure multi-tenant platform
      • 68. Fully auditable system
    • Summary
      AssureBridge rapidly delivers reliable SSO empowering you to:
      Connect to your partner in record time
      Support complex SSO standards without adding staff
      Provide your end-users with reliable solution
      Avoid an expensive product purchase and installation
    • 69. Q&A
      What are your questions?
    • 70. For additional information, including a personalized demo please contactOleg CohenAssureBridge, Inc.
      Oleg.Cohen@assurebridge.com
      617-455-7927
      Visit our Web Site at:
      http://www.assurebridge.com
    • 71. Appendix
    • 72. How we solve the problemWithout AssureBridge
      Partner A
      Partner B
      Web Site A
      Web Site B
      Integration ($$)
      Integration ($)
      Commercial SSO Product ($$$)
      Home-Grown SSO Product ($$)
      SSO Infrastructure + Operations ($$)
      SSO Infrastructure + Operations ($)
    • 73. How we solve the problemUsing AssureBridge Services
      Partner A
      Partner B
      Web Site A
      Web Site B
      Integration ($)
      Integration ($)
      SSO Exchange:
      • Hosted AssureBridge SSO Services
      • 74. Robust & Reliable Infrastructure
      • 75. World-Class Operations
      ($)
    • 76. DEMO
      AssureBridge SSO Solution for Speedy Rental
    • 77. Business Case
      Speedy Rental is a small regional provider
      Reliable Insurance is a large national company
      Speedy has an opportunity to expand its business by partnering with Reliable Insurance
      Reliable has implemented an expensive commercial Internet SSO platform
      Reliable requires all its partners to support seamless SAML-based logon for its customers
      Speedy lacks ability to develop and maintain its own SSO solution and is under pressure to deliver
      Speedy chooses AssureBridge to help it quickly and reliably connect with the demanding partner
    • 78. Before Single sign-on
      Demo
    • 79. No SSO Experience – Login Page
      Log into Your Site
    • 80. No SSO Experience – Partner Link
      Click on External Link
    • 81. No SSO Experience – Need to Log In Again
      Prompted to Log In Again
      (Another User ID and Password)
    • 82. No SSO Experience – Partner Site
      Click on Logout Link
    • 83. No SSO Experience – Logout
      Logged Out from Partner
    • 84. No SSO Experience – Still signed in
      Remained signed in with Reliable
    • 85. Single sign-on EXPERIENCE
      Demo
    • 86. Desired SSO Experience – Login Page
      Log into Your Site
    • 87. Desired SSO Experience – Partner Link
      Click on Partner Link
    • 88. Desired SSO Experience – Partner Site
      Seamlessly taken to Partner Site
      Click on Logout Link
      User ID and Profile Information Transferred Between Sites
    • 89. Desired SSO Experience – Logout
      Logged Out from Partner
    • 90. Desired SSO Experience – Logged Out from All
      Signed out from both sites

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