AssureBridge - B2B Partner Demands SSO

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B2B Single Sign-On implementations are notoriously complex and companies invest significant resources to deliver this important and highly critical functionality. These implementations are even more complex when a company requires that its smaller partner implements SSO using such complex standards as SAML.

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  • AssureBridge’s key mission is to enable B2B partners to quickly establish and securely operate Seamless Sign-On capability for their customers who navigate across multiple web sites.
  • There might be cases when a small company wants to link to multiple larger/more powerful partners who demand SSO. In this case AssureBridge value proposition is magnified as the burden on the small firm to deliver grows many-fold.
  • Possible Secondary Business Drivers/Sought Outcomes: Expand customer base Increase revenue Increase online presence (e.g. to up-sell/cross-sell more of your product) Expand to other markets Leverage companion offerings
  • Short timePowerful partnerStrong demand for SAML 2.0== Risk++Meniton Complexity: You will see in the demo and our clients experience first-hand
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Also, this enhances the relationships Always up-to-date Strong, scalable
  • Unlike with costly implementation of a commercial product, you can deliver withouthigh-priced expert staff, lengthy implementation cycles, and expensive in-house infrastructure.
  • See the appendix for demo screenshots
  • Finding ExpertsLengthy Delivery TimesSecurity ConcernsOperations and Support
  • Fully-managed, integrated, end-to-end solution. We contrast ourselves to other solutions in that they leave you to your own devices to figure out integration and support of the final solution.This is how we make it easy for you.
  • “Guilty until proven innocent”
  • Anecdotally, during a recent incident when customer’s partner’s site was experiencing issues and the SSO product was immediately blamed, we were able to not only quickly show that the SSO wasn’t the issue, but also diagnose the root cause of the problem since our tools provide a lot of useful information.
  • AssureBridge - B2B Partner Demands SSO

    1. 1. AssureBridgeB2B Single Sign-On (SSO) Made Easy<br />Oleg Cohen<br />Oleg.Cohen@assurebridge.com<br />
    2. 2. <ul><li> Business Problem
    3. 3. What is AssureBridge
    4. 4. Value Proposition
    5. 5. Demo</li></ul>agenda<br /><ul><li> AssureBridge Difference</li></li></ul><li>Business Problem – B2B Partner demands SSO<br />Users login to use the site<br />Users need to be seamlessly logged in<br />RELIABLE INSURANCE<br />Reliable InsuranceDemands SSO<br />
    6. 6. Customer Need<br />BUSINESS DRIVER:<br />To meet partner’s requirement for Web integration with your online offering<br />CUSTOMER PAINS:<br /><ul><li> Risk of losing profitable business opportunity
    7. 7. Company lacks ability to implement SSO quickly
    8. 8. Partner insists on complex standard compliance
    9. 9. Staff can’t provide adequate on-going support</li></ul>CUSTOMER NEED:<br />Rapidly implement reliable Internet SSO functionality<br />
    10. 10. Customers See Internet SSO as High Risk<br />Client’s actual planning notes flagging timely SSO integration as Risk++<br />
    11. 11. AssureBridge Offering – SSO Exchange<br />Fully-Managed Hosted Single Sign-On Service<br />Connects to your business Web applications<br />Powers seamless SSO between your web applications and your partners’<br />Provides professional setup, configuration,troubleshooting, and monitoringby AssureBridge experts<br />
    12. 12. Value Proposition – Fastest Implementation<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition<br /><ul><li>Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On</li></ul>Fastest Implementation<br />SSO Exchange<br />Expertise<br />Reliable Hosting<br />
    13. 13. Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition – Expertise<br />Value Proposition<br /><ul><li>Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On</li></ul>Fastest Implementation<br />SSO Exchange<br />Expertise<br /><ul><li>No longer required to invest into hiring and retaining expensive and hard-to-find experts</li></ul>Reliable Hosting<br />
    14. 14. Value Proposition – Support<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers:<br />Value Proposition<br /><ul><li>Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On</li></ul>Fastest Implementation<br />SSO Exchange<br />Expertise<br /><ul><li>No longer required to invest into hiring and retaining expensive and hard-to-find experts
    15. 15. Leverage fault-tolerant infrastructure and expert support to maximize the service uptime</li></ul>Reliable Hosting<br />
    16. 16. Value Proposition – Lowers Barrier to Adoption<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition<br /><ul><li>Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On</li></ul>Fastest Implementation<br />Benefit from a reliable and affordableInternet SSO solution<br />SSO Exchange<br />Expertise<br /><ul><li>No longer required to invest into hiring and retaining expensive and hard-to-find experts
    17. 17. Leverage fault-tolerant infrastructure and expert support to maximize the service uptime</li></ul>Reliable Hosting<br />
    18. 18. AssureBridge Positioning<br />For small and medium businesses <br />who are under partner pressure to rapidly implement complex Web Single Sign-On<br />SSO Exchange is an affordablefull-service hosted solution that delivers the most reliable standards-compliant Internet SSO functionality in the least amount of time<br />To enable high level of customer and partner satisfactionand the growth of their business<br />
    19. 19. DEMO*<br />AssureBridge SSO Solution<br />* Demo Screenshots are available in the Appendix<br />
    20. 20. Secure Internet SSO is Highly Complex<br />Secure and reliable Internet SSO involves many complex interactions among multiple distributed parties. AssureBridgeshields you from these complexities.<br />Internet SSO involves many complex interactions among multiple parties<br />
    21. 21. Key SSO Challenges<br />Time-To-Market<br /><ul><li>Build, implement, and integrate
    22. 22. Negotiate and coordinate with partners</li></ul>Expertise<br /><ul><li>True experts are hard to find
    23. 23. Knowledge gaps are risky</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    24. 24. SSO issues require complex troubleshooting</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    25. 25. Data privacy protectionissues</li></li></ul><li>Key SSO Challenges – Expertise<br />Expertise<br /><ul><li>True experts are hard to find
    26. 26. Knowledge gaps are risky</li></ul>Time-To-Market<br /><ul><li>Build, implement, and integrate
    27. 27. Negotiate and coordinate with partners</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    28. 28. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    29. 29. SSO issues require complex troubleshooting</li></li></ul><li>AssureBridge Solution – Expertise<br />Expertise<br /><ul><li>SSO protocolconfiguration
    30. 30. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Build, implement, and integrate
    31. 31. Negotiate and coordinate with partners</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    32. 32. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    33. 33. SSO issues require complex troubleshooting</li></li></ul><li>Key SSO Challenges – Time-To-Market<br />Time-To-Market<br /><ul><li>Build, implement, and integrate
    34. 34. Negotiate and coordinate with partners</li></ul>Expertise<br /><ul><li>SSO protocolconfiguration
    35. 35. Web applicationintegration</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    36. 36. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    37. 37. SSO issues require complex troubleshooting</li></li></ul><li>AssureBridge Solution – Time-To-Market<br />Expertise<br /><ul><li>SSO protocolconfiguration
    38. 38. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    39. 39. Lightweight SSO adapters
    40. 40. Integration test harness</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    41. 41. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    42. 42. SSO issues require complex troubleshooting</li></li></ul><li>Key SSO Challenges – Security<br />Expertise<br /><ul><li>SSO protocolconfiguration
    43. 43. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    44. 44. Lightweight SSO adapters
    45. 45. Integration test harness</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    46. 46. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    47. 47. SSO issues require complex troubleshooting</li></li></ul><li>AssureBridge Solution – Security<br />Expertise<br /><ul><li>SSO protocolconfiguration
    48. 48. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    49. 49. Lightweight SSO adapters
    50. 50. Integration test harness</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    51. 51. SSO issues require complex troubleshooting</li></ul>Security<br /><ul><li>Leveragesindustry standards
    52. 52. Secure multi-tenant platform
    53. 53. Fully auditable system</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    54. 54. SSO issues require complex troubleshooting</li></li></ul><li>Key SSO Challenges – Operations<br />Expertise<br /><ul><li>SSO protocolconfiguration
    55. 55. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    56. 56. Lightweight SSO adapters
    57. 57. Integration test harness</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    58. 58. SSO issues require complex troubleshooting</li></ul>Security<br /><ul><li>Leveragesindustry standards
    59. 59. Secure multi-tenant platform
    60. 60. Fully auditable system</li></li></ul><li>AssureBridge Solution – Operations<br />Expertise<br /><ul><li>SSO protocolconfiguration
    61. 61. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    62. 62. Lightweight SSO adapters
    63. 63. Integration test harness</li></ul>Operations<br /><ul><li>24x7 support
    64. 64. Robust enterprise-class platform
    65. 65. Early warning system
    66. 66. Triage</li></ul>Security<br /><ul><li>Leveragesindustry standards
    67. 67. Secure multi-tenant platform
    68. 68. Fully auditable system</li></li></ul><li>Summary<br />AssureBridge rapidly delivers reliable SSO empowering you to:<br />Connect to your partner in record time<br />Support complex SSO standards without adding staff<br />Provide your end-users with reliable solution<br />Avoid an expensive product purchase and installation<br />
    69. 69. Q&A<br />What are your questions?<br />
    70. 70. For additional information, including a personalized demo please contactOleg CohenAssureBridge, Inc.<br />Oleg.Cohen@assurebridge.com<br />617-455-7927<br />Visit our Web Site at:<br />http://www.assurebridge.com<br />
    71. 71. Appendix<br />
    72. 72. How we solve the problemWithout AssureBridge<br />Partner A<br />Partner B<br />Web Site A<br />Web Site B<br />Integration ($$)<br />Integration ($)<br />Commercial SSO Product ($$$)<br />Home-Grown SSO Product ($$)<br />SSO Infrastructure + Operations ($$)<br />SSO Infrastructure + Operations ($)<br />
    73. 73. How we solve the problemUsing AssureBridge Services<br />Partner A<br />Partner B<br />Web Site A<br />Web Site B<br />Integration ($)<br />Integration ($)<br />SSO Exchange:<br /><ul><li> Hosted AssureBridge SSO Services
    74. 74. Robust & Reliable Infrastructure
    75. 75. World-Class Operations</li></ul>($)<br />
    76. 76. DEMO<br />AssureBridge SSO Solution for Speedy Rental<br />
    77. 77. Business Case<br />Speedy Rental is a small regional provider<br />Reliable Insurance is a large national company<br />Speedy has an opportunity to expand its business by partnering with Reliable Insurance<br />Reliable has implemented an expensive commercial Internet SSO platform<br />Reliable requires all its partners to support seamless SAML-based logon for its customers<br />Speedy lacks ability to develop and maintain its own SSO solution and is under pressure to deliver<br />Speedy chooses AssureBridge to help it quickly and reliably connect with the demanding partner<br />
    78. 78. Before Single sign-on<br />Demo<br />
    79. 79. No SSO Experience – Login Page<br />Log into Your Site<br />
    80. 80. No SSO Experience – Partner Link<br />Click on External Link<br />
    81. 81. No SSO Experience – Need to Log In Again<br />Prompted to Log In Again<br />(Another User ID and Password)<br />
    82. 82. No SSO Experience – Partner Site<br />Click on Logout Link<br />
    83. 83. No SSO Experience – Logout<br />Logged Out from Partner<br />
    84. 84. No SSO Experience – Still signed in<br />Remained signed in with Reliable<br />
    85. 85. Single sign-on EXPERIENCE<br />Demo<br />
    86. 86. Desired SSO Experience – Login Page<br />Log into Your Site<br />
    87. 87. Desired SSO Experience – Partner Link<br />Click on Partner Link<br />
    88. 88. Desired SSO Experience – Partner Site<br />Seamlessly taken to Partner Site<br />Click on Logout Link<br />User ID and Profile Information Transferred Between Sites<br />
    89. 89. Desired SSO Experience – Logout<br />Logged Out from Partner<br />
    90. 90. Desired SSO Experience – Logged Out from All<br />Signed out from both sites<br />

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