Digital World Expo - Vidi This Class - Day 2Presentation Transcript
Video development FOR MARKETING PRESENTED BY SHAHAB ZARGARI
HD VIDEO FORMAT 2004HD Video, was the first viable format for use in inexpensivecameras. Its two important features are – 1. It uses anamorphicstretching. This means that it uses curved lenses so that widerimages can fit in a narrow frame, thus reducing the amount of datarequired. 2. It uses the MPEG-2 codec to compress and organizesingle frames into groups of frames, thus giving a better image andfurther reducing the amount of data.
HD VIDEO CODEC 1990 2003H.261, introduced by ITU H.264 was introduced and offered(International Telecom Union), is one better compression efficiency andof the earlier video formats, now greater flexibility. It has the ability toalmost obsolete. It was developed for predict macro-blocks based on datavideo conferencing. H.261 was the from other frames. This reduces thefirst practical video codec and all the amount of information necessary tolater standards have been based on reproduce a video and gives a betterthis. picture quality. Today, H.264 is considered the best video coding system available, with excellent video quality across the entire bandwidth – including HD. H.264 is predominantly used in High-Definition Video.
CONSUMER EDITING TOOLS Taking raw footage and effectively placing the right parts together to seamlessly tell your story is not the easiest thing to do, but here is a list of programs that can help you. 1 2 3 4 Microsoft Apple Adobe Apple Movie Maker iMovie Premiere Pro Final Cut Pro This software is meant more for home movies Perfect for beginners! You must have Premiere Pro has multiple video and audio This is a Mac only product, and, just like but it’s very easy to use since most of your a Mac in order to use this software, tracks to utilize. While you must be a bit Premiere, mastering the use of thisediting can be done in a drag and drop format-- but some of the features like audio more advanced, a few community college program takes time and effort. But it’s well it is also standard software on most new PC’s. editing make this program a one courses will get you up to speed. Adobe worth it, especially if you are making stop editing shop for many amateur makes this product for both Mac and PC. videos for professional purposes. film makers.
Edit for Quality L & J EDITS IN PREMIERE OR FINAL CUT PROTo create an L edit in your editing software, make the actual videoand audio files look like an “L” by making the audio track run longerthat the video track. You do this by cutting ONLY the end of thevideo track. The result will be the audio will continue on even afterthe video disappears.To create a J edit do the same thing, only the other way where theaudio begins BEFORE the video begins in your next shot.Video editing is where most of the magic in creating avideo happens.
Edit for Quality PATCH UP ROUGH EDITS AND IMPERFECT SHOTSHow do you do this?B-Roll!Make sure when filming you film as much secondaryfootage as you possibly can (exteriors, signs, locations,details, shadows, etc). Fix most issues with B-Rollbandages, and you might even help the storytelling ofyour piece with the additional footage you never knewwas possible.Video editing is where most of the magic in creating avideo happens.
Edit for Quality SECRET TO A PERFECT EDITSo whats the big secret? Transitions that don’t call attention tothemselves! Be seamless. Definitely no swipe or box, or clevertransitions. Just leave them alone.And for everyone’s sake, please make sure you take care of anyinconsistencies in the editing room!Take the time to edit out inconsistencies and make your project ajoy to watch. If you feel that storyboarding and software aren’t yourstrong suits, get some help!Video editing is where most of the magic in creating avideo happens.
NORMAL FLUID PROCESS CREATIVE SESSIONS 1 MEDIA PRE-PLACEMENT PRODUCTION 5 2 POST- PRODUCTION PRODUCTION 4 3
CREATIVE SESSIONSWRITE A CLEAR AND FOCUSED OBJECTIVE. ENCOURAGE THE UNCONVENTIONAL. DISCOURAGE NEGATIVITY. BUILD ON THE IDEAS OF OTHERS.
THE PRODUCT RUMGR IS A COMMUNITY WHERE USERS BUY AND SELLUSED GOODS TO PEOPLE IN THEIR LOCAL SURROUNDINGS. How do we engage the audience in a way that they understand that the app is more of a community than Garage Sales, Craigslist or eBay could ever be?
STORYBOARD How do we engage the audience in a way that they understand that the app is more of acommunity than Garage Sales, Craigslist or eBay could ever be?