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Digital World Expo - Vidi This Class - Day 1

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Transcript

  • 1. Video development FOR MARKETING PRESENTED BY SHAHAB ZARGARI
  • 2. VIDEO DEVELOPMENT SUMMARY CREATIVE BRIEF IDEA CREATION PRODUCTION FORMATS AND TIPS
  • 3. TIPSCREATIVE PROCESS PEN AND PAPER DON’T JUDGE THE RIDICULOUS Write Down and/or Sketch Absolutely essential to Embrace the Ridiculous. As Everything! Remember that effective brainstorming. At strange as it sounds, the every idea, good or bad the beginning of the process very best ideas are often should be briefly written or you want to shoot for born from the very worst. sketched out. Never imagine quantity over quality. If After you’ve arrived at a that you’ll simply remember someone in the group is too satisfactory number of initial the important things that afraid to speak up for fear of ideas, strip away the were said. rebuttal, the entire session is unrealistic aspects until you compromised & productivity arrive at something that is will suffer greatly. actually achievable.
  • 4. TIPS CONTINUEDCreative process START GENERAL, END SPECIFIC SYNERGY AVOID GROUPTHINK The initial ideas should be It’s not always the case that the There’s a fine line between a numerous and widespread. The furthering of one idea must team that productively point initially is diversity of mean the death of another. Get cooperates and one that suffers thought, not unity. The next the Big Picture. Analyze all the from too much cooperation. It’s step is where the quality of suggestions and discuss ways great to have positive ideas suddenly becomes to combine entire ideas or to reinforcement and agreements important. Begin to hone in on selectively mix elements of two within the group, but not at the and refine the best ideas while or more weaker ideas to form a expense of critical thinking, eliminating those that don’t stronger whole. creativity and ultimately, quality. effectively address your goals.
  • 5. NORMAL FLUID PROCESS CREATIVE SESSIONS 1 MEDIA PRE-PLACEMENT PRODUCTION 5 2 POST- PRODUCTION PRODUCTION 4 3
  • 6. CREATIVE SESSIONSWRITE A CLEAR AND FOCUSED OBJECTIVE. ENCOURAGE THE UNCONVENTIONAL. DISCOURAGE NEGATIVITY. BUILD ON THE IDEAS OF OTHERS.
  • 7. THE PRODUCT RUMGR IS A COMMUNITY WHERE USERS BUY AND SELLUSED GOODS TO PEOPLE IN THEIR LOCAL SURROUNDINGS. How do we engage the audience in a way that they understand that the app is more of a community than Garage Sales, Craigslist or eBay could ever be?
  • 8. BEGIN! ? How do we engage the audience in a way that they understand that the app is more of acommunity than Garage Sales, Craigslist or eBay could ever be?
  • 9. FOLLOW US FACEBOOK WWW.FACEBOOK.COM/ASSURANCE.ADVERTISING.AGENCY TWITTER WWW.ASSURANCEADVERTISING.COM WWW.TWITTER.COM/ ASSURANCEAGENCY INFO@ASSURANCEADVERTISING.COM FLICKR WWW.FLICKR.COM/ (702) 339-3855 ASSURANCEADVERTISING VIMEO WWW.VIMEO.COM/ ASSURANCEAGENCY
  • 10. THANK YOU FOR YOUR ATTENTION. SHAHAB ZARGARI