Seven secrets to communicating change

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A presentation made by Mark Hill to the APM South Wales & West of England branch membership on 5th March in Bristol.

A presentation made by Mark Hill to the APM South Wales & West of England branch membership on 5th March in Bristol.

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Transcript

  • 1. Seven Secrets of Communicating Change Mark Hill FIIC
  • 2. Introductions
  • 3. It’s a changing world • Last year almost 117,000 couples got divorced • Each year over 6,000,000 people move home • One in three UK citizens are planning to change jobs this year
  • 4. Our models focus on the wrong things
  • 5. What Kotter says http://youtu.be/1NKti9MyAAw?t=12s
  • 6. The seven secrets • Over the last 20 years the types and styles of communication that I have found personally effective boil down to seven things. • I am going to tell you what they are – reference to examples from my own career
  • 7. 1. Communicate The Big Picture
  • 8. 2. Simplify the complexity • People hate unnecessary complexity. • They want to know the detail of how they are effected – but not how everyone is affected • So firstly communicate the big picture and then carefully target audiences with the appropriate level of detail.
  • 9. 3. Honesty and Clarity
  • 10. 4. Authenticity
  • 11. 5. Face to Face
  • 12. 6. Give audiences a voice • Use line managers • Understand how audiences are reacting • Look for the golden moment
  • 13. 7. Measure progress
  • 14. The Seven Secrets 1. Communicate the big picture 2. Simplify Complexity 3. Honesty and Clarity 4. Strive for authenticity 5. Face to face 6. Give audiences a voice 7. Measure Progress
  • 15. Questions? www.tailormadecomms.co.uk