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What Kotter says
The seven secrets
• Over the last 20 years the types and styles of
communication that I have found personally
effective boil down to seven things.
• I am going to tell you what they are –
reference to examples from my own career
2. Simplify the complexity
• People hate unnecessary complexity.
• They want to know the detail of how they are
effected – but not how everyone is affected
• So firstly communicate the big picture and
then carefully target audiences with the
appropriate level of detail.