Ocean Park - the journey, the destination, the future

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The APM Hong Kong branch membership gathered once again at the Royal Hong Kong Yacht Club on Tuesay 15th July for a presentation from Tom Mehrmann, Ocean Park chief executive. Tom shared the Ocean Park story of success over the last decade, along with a view of the future.

Ocean Park has been a model of success over the last decade, which has been featured in EMBA (executive master of business administration) case studies, as well as acknowledged by the theme park industry as the best theme park in the world with the presentation of the Liseberg Applause Award for excellence in theme park management and leadership in 2012.

Achieving and sustaining success over an extended period of time requires innovative leadership. Tom Mehrmann, chief executive of Ocean Park since 2004, shared the journey and story of development and success that Ocean Park has achieved, as well as a view of the future developments that are identified for the park, which will allow it to grow from strength to strength.

In this entertaining and engaging session, Tom highlighted the following:
- an overview of the competitive landscape for theme parks in the region;
- a review of the success factors that allowed for growth;
- shared the core values of the organisation;
- an outline of the leadership principles that have been applied;
- a showcase of the key developments that led to successful results;
- provide a preview of specific projects that are identified for future development at Ocean Park.

The information shared at the presentation was applicable to many specific project management requirements.

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  • Dolphins do not belong in tanks. The destination, the journey, the future, is what you have taken away from them.
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Ocean Park - the journey, the destination, the future

  1. 1. Ocean Park The Journey; The Destination; The Future Tom Mehrmann Chief Executive, Ocean Park July 15, 2014
  2. 2. “The Journey”
  3. 3. Competition = Opportunities Shopping Malls Star Ferry
  4. 4. External Competition = Opportunities
  5. 5. Ocean Park Annual Attendance 3 3.8 2.8 2.9 3 2.8 1 2 3 4 96 97 98 99 00 01 Attendance (million) Financial Year ends June 30 Ocean Park Situation
  6. 6. Financial year ended June 30 HK$’m Ocean Park Situation Historical Surplus / Deficit before 2001 83.9 -85.1 -33.2 -42.8 -80.5 -100 -80 -60 -40 -20 0 20 40 60 80 100 1996/97 1997/98 1998/99 1999/00 2000/01
  7. 7. Ocean Park Opportunities
  8. 8. Focus on Our Key Stakeholders
  9. 9. Ocean Park Opportunities • Differential Product Qualities
  10. 10. Audience Participation How many of you desire ?
  11. 11. Ocean Park to be a world leader in providing excellent guest experiences in a theme park environment connecting people with nature. Audience Participation
  12. 12. Audience Participation How many of you expect ?
  13. 13. Ocean Park a world leader in providing excellent guest experiences connecting people with nature. New Vision Statement
  14. 14. Core Values
  15. 15. Core Values
  16. 16. Core Values
  17. 17. Core Values
  18. 18. Core Values
  19. 19. Do Things Do the Thing Leadership Principles
  20. 20. Leadership Principles Catch people doing the RIGHT thing
  21. 21. Personal Notes to Employees - Internal / External Customers Leadership Principles
  22. 22. 2004 2013 25 1200 Leadership Principles
  23. 23. Leadership Principles Seek first to then be
  24. 24. “The Destination”
  25. 25. Success Factors
  26. 26. Success Factors
  27. 27. Ocean Park’s 5 Events
  28. 28. Success Factors
  29. 29. Conservation Efforts
  30. 30. Carbon Management
  31. 31. “Most Recently”
  32. 32. Shark Mystique – June 2014 June 2014
  33. 33. “The Future”
  34. 34. Adventures in Australia March 2015
  35. 35. MTR 2nd Quarter 2016
  36. 36. TSW Waterpark and Fisherman’s Wharf Hotel June 2017
  37. 37. Ocean Hotel November 2017
  38. 38. Thank You

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