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Exploring stakeholder engagement
 

Exploring stakeholder engagement

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    Exploring stakeholder engagement Exploring stakeholder engagement Presentation Transcript

    • Stakeholders & PESTLE Political Economic Sociological Project Technical Environmental Legal 22nd October 2013 © Siemens AG 2008 Exploring Stakeholder Management Skills – APM Event
    • Stakeholder Analysis INFLUENCE AND POWER LOW MEDIUM HIGH INTEREST HIGH MEDIUM LOW 22nd October 2013 © Siemens AG 2008 Exploring Stakeholder Management Skills – APM Event
    • Stakeholder Analysis INFLUENCE AND POWER LOW MEDIUM HIGH INTEREST HIGH Key players Active consultation MEDIUM LOW Keep informed 22nd October 2013 Maintain interest © Siemens AG 2008 Exploring Stakeholder Management Skills – APM Event
    • Stakeholder Analysis – Examples Green – Supporter Orange – Neutral Red - Blocker 22nd October 2013 © Siemens AG 2008 Exploring Stakeholder Management Skills – APM Event
    • Stakeholder Identification – Things to consider….. Day to Day contacts Union Management External Customers Impacted Areas Commercial contacts Suppliers Project Team Operational contacts Internal Function Representatives Management Controls Programme Management 22nd October 2013 Finance Risk Internal Politics © Siemens AG 2008 Exploring Stakeholder Management Skills – APM Event
    • Assess….The Commitment Curve 7 Level of Commitment Where we need them in 4 Where we months need them in 2 ? months Where they are now ? Internalisation “It’s just the way we do things around here” 6 5 Commitment “I want to help make the implementation work” Acceptance “The programme is going to happen” ? 4 “I want to know more about the programme” 3 2 1 Contact Engagement Understanding “I know broadly why the Programme exists, & how it will impact me Awareness “I’ve heard about the programme” Time 22nd October 2013 © Siemens AG 2008 Exploring Stakeholder Management Skills – APM Event
    • Action…..Stakeholder Status Examples that would give rise to Red, Amber or Green flags • There are issues or concerns present for which no resolution is currently identified OR • The Stakeholder has refused to sign off material OR • The Stakeholder has the power to delay the project and is deemed likely to do so OR • The Stakeholder is communicating negative messages about the project. • The Stakeholder is not at the required point on the commitment curve but is not likely to delay progress as a result OR • The Stakeholder has raised issues or concerns which are being managed, have not been resolved, and are not irresolvable OR • The Stakeholder has not signed off or seen material on schedule but there is no reason to believe they will raise issues OR • There has been insufficient contact for the Gatekeeper to be able to make a reliable status assessment i.e. the position is unknown. • The Stakeholder has seen all relevant material for the current stage of the programme & has approved any material which requires their sign off OR • They have not raised any issues which have not been addressed to their satisfaction relative to the current stage OR • The Stakeholder is at the required point on the commitment curve for this stage of the programme. 22nd October 2013 © Siemens AG 2008 Exploring Stakeholder Management Skills – APM Event