Becoming an email
exemplar
Build the revolution

www.expert-messaging.com

© Bob Hallewell 2013
Typical problems
Time consumed by email
Stress
Receiving unnecessary CCs
People not talking to each other
Poor subject lin...
What we give you
Outstanding results
Culture-change that spreads

www.expert-messaging.com

© Bob Hallewell 2013
The process
Survey email use before the session
The 60-minute session covers
Attitudes to email
Behaviours that produce be...
Results: 31% fewer copies
Emails sent

Number of emails sent
per day

30

6.2

20

Emails no longer being sent

15.7

10.8...
Results: 76% less stress
Email gave me stress before the session and now...

more stress
1%

no change
23%

less stress
61...
Results: 63% talking more
Email gave me stress before the session and now...

more stress
1%
no change
36%
less stress
54%...
Results: save 26% time
Time savings
-119.4
-120
-100
-68.5

20%

-76.0

-80

-57.3
-28.6

10%
-1.0

-36.9

-60

-45.2

-40...
Results: save money
Saving 47 minutes per day @ £50,000 p.a.
For 500 staff = £2,803,571 (56 FTE)
Relative costs for 500 pe...
What we cover
The old systemic problems with email
GROW the traffic you want
The reply to the reply of the copy of the...
...
Those old systemic problems
Mismatched standards
Layout
Time scales

www.expert-messaging.com

© Bob Hallewell 2013
Those old systemic problems
Responses: unintended but strong

www.expert-messaging.com

© Bob Hallewell 2013
Those old systemic problems
No immediate feedback
- Do you know what I mean?

www.expert-messaging.com

© Bob Hallewell 20...
Those old systemic problems
Easy to proliferate

www.expert-messaging.com

© Bob Hallewell 2013
Solve problems
The Office Manager keeps 500 staff up to date by sending
global emails:
“Fire alarm test Thursday”
“Change ...
Goal
Recipient
Output medium
Write clearly

www.expert-messaging.com

© Bob Hallewell 2013
Solve problems
Gurdeep has just joined an engineering company.
He is not yet familiar with everything.

His manager, Carl,...
www.expert-messaging.com

© Bob Hallewell 2013
Subject line
A

B

1 Minutes

Board minutes 7 July [info]

2 3rd floor gents toilet blocked [ends]

Toilets blocked

3 Tra...
Subject line
Have meaning for the recipient
Time scale
Use suffixes
[action] [info] [ends] [social] [proj] [urgent]
Does w...
Contact

Bob Hallewell
+44 (0)20 7633 0050

www.expert-messaging.com

© Bob Hallewell 2013
Becoming an email exemplar Bob Hallewell
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Becoming an email exemplar Bob Hallewell

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Working together for success, 14th October 2013

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Becoming an email exemplar Bob Hallewell

  1. 1. Becoming an email exemplar Build the revolution www.expert-messaging.com © Bob Hallewell 2013
  2. 2. Typical problems Time consumed by email Stress Receiving unnecessary CCs People not talking to each other Poor subject lines Stuffed inboxes People hiding behind email Drowning in email www.expert-messaging.com © Bob Hallewell 2013
  3. 3. What we give you Outstanding results Culture-change that spreads www.expert-messaging.com © Bob Hallewell 2013
  4. 4. The process Survey email use before the session The 60-minute session covers Attitudes to email Behaviours that produce better results Commitment to change Follow-up survey measures the change www.expert-messaging.com © Bob Hallewell 2013
  5. 5. Results: 31% fewer copies Emails sent Number of emails sent per day 30 6.2 20 Emails no longer being sent 15.7 10.8 10 9.6 8.3 Before Sender replies/forwards/copies the email After Sender originates email 0 www.expert-messaging.com © Bob Hallewell 2013
  6. 6. Results: 76% less stress Email gave me stress before the session and now... more stress 1% no change 23% less stress 61% much less stress 15% www.expert-messaging.com © Bob Hallewell 2013
  7. 7. Results: 63% talking more Email gave me stress before the session and now... more stress 1% no change 36% less stress 54% much less stress 9% www.expert-messaging.com © Bob Hallewell 2013
  8. 8. Results: save 26% time Time savings -119.4 -120 -100 -68.5 20% -76.0 -80 -57.3 -28.6 10% -1.0 -36.9 -60 -45.2 -40 -12.0 Minutes saved every day Percentage of users 30% -20 0% 0 Minutes spent daiy on email before the session Medium users save 47 minutes every day www.expert-messaging.com © Bob Hallewell 2013
  9. 9. Results: save money Saving 47 minutes per day @ £50,000 p.a. For 500 staff = £2,803,571 (56 FTE) Relative costs for 500 people £3,000,000 £2,803,571 £2,000,000 £1,000,000 £11,000 £0 £8,040 Cost of your email Fix with face-to-face Fix with licensing problem programme arrangement £6,300 Fix with e-learning programme Fix with £15.40 per head www.expert-messaging.com © Bob Hallewell 2013
  10. 10. What we cover The old systemic problems with email GROW the traffic you want The reply to the reply of the copy of the... How to save time and make more space www.expert-messaging.com © Bob Hallewell 2013
  11. 11. Those old systemic problems Mismatched standards Layout Time scales www.expert-messaging.com © Bob Hallewell 2013
  12. 12. Those old systemic problems Responses: unintended but strong www.expert-messaging.com © Bob Hallewell 2013
  13. 13. Those old systemic problems No immediate feedback - Do you know what I mean? www.expert-messaging.com © Bob Hallewell 2013
  14. 14. Those old systemic problems Easy to proliferate www.expert-messaging.com © Bob Hallewell 2013
  15. 15. Solve problems The Office Manager keeps 500 staff up to date by sending global emails: “Fire alarm test Thursday” “Change in post collection time” “Petty cash available from…” She does this two or three times per day. 500 staff x 3 = 1500 emails per day. x 30 seconds = 750 minutes = 12½ hours = 2 posts As an exemplar, suggest a better way of keeping everyone informed about what they need to know. www.expert-messaging.com © Bob Hallewell 2013
  16. 16. Goal Recipient Output medium Write clearly www.expert-messaging.com © Bob Hallewell 2013
  17. 17. Solve problems Gurdeep has just joined an engineering company. He is not yet familiar with everything. His manager, Carl, needs some information for a progress report. Carl is emailing Gurdeep asking him to get the information. www.expert-messaging.com © Bob Hallewell 2013
  18. 18. www.expert-messaging.com © Bob Hallewell 2013
  19. 19. Subject line A B 1 Minutes Board minutes 7 July [info] 2 3rd floor gents toilet blocked [ends] Toilets blocked 3 Training Email masterclass joining instructions 4 Sandy’s leaving do Fri 6.30 Red Lion [social] Drinkies for Sandy 5 A few things Send invoice total by 27 March [action] 6 Project update QMOS project update now 1 April www.expert-messaging.com © Bob Hallewell 2013
  20. 20. Subject line Have meaning for the recipient Time scale Use suffixes [action] [info] [ends] [social] [proj] [urgent] Does what it says on the tin www.expert-messaging.com © Bob Hallewell 2013
  21. 21. Contact Bob Hallewell +44 (0)20 7633 0050 www.expert-messaging.com © Bob Hallewell 2013
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