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Developing new markets, audiences and approaches

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Presented by Michael Heipel …

Presented by Michael Heipel
at Association Congress 2011
www.associationcongress.om

Published in Business , Technology
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  • 1. Michael Heipel, Executive Director Marketing and Event ManagementCASE STUDYDeveloping New Markets, Audiences and Approaches
  • 2. About WAN-IFRA Today‘s Event Challenges for Portfolio the News Media IndustryStrategic Event Success Stories Take AwaysProgramming © 2011, WAN-IFRA |
  • 3. ABOUT WAN-IFRA © 2011, WAN-IFRA |
  • 4. Founded 1948, first PresidentJohan van de Kieft (NL) Current President Jacob Matthew (IN) © 2011, WAN-IFRA |
  • 5. © 2011, WAN-IFRA |
  • 6. Press Freedom Development of TechnologyEditorialIntegrity Prosperous Business Quality Journalism © 2011, WAN-IFRA |
  • 7. © 2011, WAN-IFRA |
  • 8. 3000 Member Companies 80 Countries 18.000 15.000 WebsitesPublications © 2011, WAN-IFRA |
  • 9. Turnover 2010: 14,2 Mn EUR © 2011, WAN-IFRA |
  • 10. Turnover 2010: 4% 14,2 Mn EUR 31% 2% 6% 57%Members Consulting Events/ExpoPublications Other © 2011, WAN-IFRA |
  • 11. TODAY‘S EVENTPORTFOLIO © 2011, WAN-IFRA |
  • 12. Flagship Events © 2011, WAN-IFRA |
  • 13. 63rd World Newspaper Congress / 18th World Editors Forum © 2011, WAN-IFRA |
  • 14. IFRA Expo350 Exhibitors10.000 Visitors 100 countries © 2011, WAN-IFRA |
  • 15. 20+ International Conferences / Year CO N F E R E NC E 4th International E-reading & Tablet Conference 11 October 2011, Vienna, Austria Price Taking tablets to the next level Join us in Vienna to learn more about the latest trends: W Business opportunities on tablets W W Special offer Conference venue www.wan-ifra.org/e-reading_conference Subheadline magnit am iliquismod dipisisl utem vul Apple iPadHanvon RIM PlayBookcolour e-reader Motorola Xoom Apple iPad RIM PlayBookAmazon Kindle III Samsung Galaxy Tab Sony Daily Edition © 2011, WAN-IFRA |
  • 16. 20+ International Conferences / Year CO N F E R E NC E 4th International E-reading & Tablet Conference >.?@ABA?>A 11 October 2011, Vienna, Austria Price Taking tablets to the next level &()!"% !"#"$"% +,-- Italia 2011 CONFERENCE Join us in Vienna to learn more about the latest trends: W Business opportunities on tablets %* % W 2011 W WAN-IFRA 2#<1 2# June 9, ate gu ided Special offer /+,--5 ;1 l even ing priv )(:) !"%5+6 7+8219 Building for the future Specia 2 2)4() or Conference venue /)20)1 Corrid $0123) Vasari &%/#)* 9 – 10 June 2011, Florence CON F E R E NC E %*"%.* www.wan-ifra.org/e-reading_conference Sponsor: The international conference for the Italian publishing and printing industry - XIV Edition Subheadline ABC ird Earlyb ble In association with: 10th International aila magnit am iliquismod dipisisl utem vul rate av th April un til 15 Newsroom Summit – Save 9th – 10th June 2011, Zurich, Switzerland .$/&$0121 2011 0!Hanvon Apple iPad 3)4&#/150,&#167&#1 1 EUR 20 RIM PlayBookcolour e-reader Motorola Xoom Apple iPad RIM PlayBook !"#$%&()* 1 8#9/0:1;<9/&7=&$*167&#11 How to reach audiences www.wan-ifra.org/events/wan-ifra-italia-2011 !+#$%&()* through innovative journalism www.ediland.it 5)9&/0150,&#167&#1 1 W The latest newsroom transformation projects CON F E R E NC E !,#$%&()* W Audience engagement W Innovative forms of journalism: Data and infographicsAmazon Kindle III Samsung Galaxy Tab Sony Daily Edition W Tablet publishing: How to integrate a new platform into multimedia publishing !"#$# W Paid-content: Business models for the future %&(% © Fotocronache Germogli - Firenze W Change management: The importance of solid leadership in the newsroom ()*+,*-* !"#$%&# This Conference is brought to you by: Nordic Local Media Registration and more information: www.wan-ifra.org/newsroomsummit Conference Stockholm, 26 - 27 May 2011 !!!"!#$%&(#")(*+,-# W W W W r! itte A meeting point for Nordic digital media! n tw co #nlm ow Monetizing local content Foll Local media on iPad and tablets Commercial opportunities with local audiences ry sa er th nniv 10 A www.wan-ifra.org/nlmc © 2011, WAN-IFRA |
  • 17. Study Tours © 2011, WAN-IFRA |
  • 18. Seminars, Webinars,Trainings © 2011, WAN-IFRA |
  • 19. CHALLENGES FOR THENEWS MEDIA INDUSTRY © 2011, WAN-IFRA |
  • 20. Disruptive Changes in Media Consumption Patterns © 2011, WAN-IFRA |http://www.flickr.com/photos/techsavvyed/5850610817/sizes/z/in/photostream/
  • 21. Same Direction, butDifferent Speeds http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/photostream/ © 2011, WAN-IFRA |
  • 22. Industry Outlook 2016 © 2011, WAN-IFRA |
  • 23. Industry Outlook 2016 „Frenemies“ Media Markets „Co-Opetition“ opening up Sustainability Social Media Growing Editorial Freedom Niche Markets Advertorial Content Increased Literacy MonoMedia -> MultiMedia -> SmartMediaCloud Computing Consolidation Brand Extensions New Business Models © 2011, WAN-IFRA |
  • 24. STRATEGIC EVENTPROGRAMMING © 2011, WAN-IFRA |
  • 25. Strategy Subsidiaries, Competence CentersMarketing & EventManagement © 2011, WAN-IFRA |
  • 26. Strategy Subsidiaries, Competence CentersMarketing & Event Event Steering GroupManagement © 2011, WAN-IFRA |
  • 27. Social Media Added Value for Exhibitors and SponsorsAttendee Experiences Digital Technology © 2011, WAN-IFRA |
  • 28. Social Media © 2011, WAN-IFRA |
  • 29. Added Value forExhibitors and Sponsors © 2011, WAN-IFRA |
  • 30. Attendee Experiences © 2011, WAN-IFRA |
  • 31. Digital Technology:Project Management inthe Cloud © 2011, WAN-IFRA |
  • 32. Digital Technology:Mindmapping in the Cloud © 2011, WAN-IFRA |
  • 33. Digital Technology:Apps © 2011, WAN-IFRA |
  • 34. SUCCESS STORIES © 2011, WAN-IFRA |
  • 35. Media Port - ConceptMedia Port: Concept © 2011, WAN-IFRA |
  • 36. © 2011, WAN-IFRA |
  • 37. © 2011, WAN-IFRA |
  • 38. Media Port: Visitor Results © 2011, WAN-IFRA |
  • 39. Media Port: Visitor Results10.667 10.169 8.841 6.7532007 Vienna 2008 A-dam 2009 Vienna 2010 Hamburg © 2011, WAN-IFRA |
  • 40. @NewspaperWorld © 2011, WAN-IFRA |
  • 41. @NewspaperWorld: Development © 2011, WAN-IFRA |
  • 42. @NewspaperWorld:SEO by using Twitter © 2011, WAN-IFRA |
  • 43. TAKE AWAYS © 2011, WAN-IFRA |
  • 44. Embrace Social Media toreach out to broaderaudiences © 2011, WAN-IFRA |
  • 45. Create Innovative Presentation Platforms for Exhibitors and Sponsors © 2011, WAN-IFRA |
  • 46. Surprise your Attendees Re-Invent the Wheelhttp://www.flickr.com/photos/sazeod/131421682/sizes/l/in/photostream/ © 2011, WAN-IFRA |
  • 47. @michaelheipel @newspaperworldmichaelheipel.wordpress.com © 2011, WAN-IFRA |
  • 48. THANK YOU FOR YOURATTENTIONMichael Heipel WAN-IFRA Darmstadt WAN-IFRA ParisExecutive Director Washingtonplatz 1 7 rue Geoffroy Saint HilaireMarketing and Event 64287 Darmstadt 75005 ParisManagement Tel. +49.6151.733-706 Tel. +33.147.4285-00michael.heipel@wan-ifra.orgTel. +49.6151.733-781