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Developing conferences with a commercial partner by Ciaran Little
 

Developing conferences with a commercial partner by Ciaran Little

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Developing conferences with a commercial partner by Ciaran Little Developing conferences with a commercial partner by Ciaran Little Presentation Transcript

  • Developing Conferences with a Commercial Partner
  • IntroductionAssessing your needsCase studiesChallenges
  • Who we serve
  • Who we serve
  • Who we serve
  • IntroductionAssessing your needsCase studiesChallenges
  • Do you need anEvent?
  • Does it fit yourstrategy?What is the marketNeed?What is the competitivelandscape?Will your memberssupport?What is the quality of yourlist?
  • What are yourobjectives?
  • Commerciall Member IndustryObjectives Engagement OutreachGenerating Membership Promote IndustryRevenue Benefits ObjectivesMembership Members Engage withRecruitment Dialogue Stakeholders
  • How will your event beDelivered?
  • Internal Event Management PartnerAdvantages Well connected Tailored specifically Event track record to audience to your needsDisadvantages Resource Additional costs Need to allign intensive add risk to the objectives event
  • Internal Internal Event Management Event Management Partner PartnerAdvantagesAdvantages Well connected Well connected Tailored specifically Event track record Tailored specifically Event track record to audience to audience to your needs to your needsDisadvantagesDisadvantages Resource Resource Additional costs Additional costs Need to allign Need to allign intensive intensive add risk to the add risk to the objectives objectives event event
  • How will you assessSuccess?
  • Set Clear Goals Post event Decide KPI’s & report MetricsDecision gates Agree format for & frequencycontingencies Manage Expectations
  • IntroductionAssessing your needsCase studiesChallenges
  • Case Study #1Europabio
  • The Challenge
  • The Dashboard
  • EFIB in the press:over 50 published articlespress release received 9700 viewings
  • Policy Engagement• Maire Geoghagen Quinn, Commissioner for Research, innovation & science• Karl Falkenberg, Director General, Environment• Maive Rute, Director, Biotechnologies, Agriculture & Food• Thomas Rachel, Parliamentary State Secretary• 13 other policy makers
  • “Smithers have been involved in EFIB since its inception 5 years ago. During thistime the conference has grown from 80 to over 400 high level delegates elevatingour position and visibility as the European industrial biotech industry associationon the worldwide radar. EFIB provides our association and its members with theopportunity to help shape the debate on how the industry and its regulatoryenvironment need to evolve and develop as well as providing an unparalleledopportunity to make many new business connections whilst maintaining existingones. The collaboration with Smithers has enabled us to extend our reach wellbeyond our previous capacity, largely due to Smithers’ energy, creativity andthorough understanding of our sector and its role in the broader value chain” Europabio
  • Case Study #2Tappi
  • The Challenge
  • Year on year eventgrowthLine extension intoEuropeEstablished asMarket leaderSpecialty Paper marketThrivingExposure to newmembers
  • Case Study #3ACI
  • The Challenge
  • Entire value chainengagedDialogue withregulatorsLine extension inEuropeYear on year eventgrowthDifferentiation fromcompetition
  • Overcoming theChallenges
  • IntroductionAssessing your needsCase studiesChallenges
  • Ensure your goals areallignedGet all the stakeholdersinvolvedExpect it to taketimeBe ambitious inscopeRemainflexible
  • Start engagingwith your industry now Ciaran Little Cleeve Road, Leatherhead, Surrey, KT22 7RU Phone: +44 1372 802063 Email: clittle@smithers.com www.smitherspira.com
  • “Smithers have been involved in EFIB since its inception 5 years ago. During thistime the conference has grown from 80 to over 400 high level delegates elevatingour position and visibility as the European industrial biotech industry associationon the worldwide radar. EFIB provides our association and its members with theopportunity to help shape the debate on how the industry and its regulatoryenvironment need to evolve and develop as well as providing an unparalleledopportunity to make many new business connections whilst maintaining existingones. The collaboration with Smithers has enabled us to extend our reach wellbeyond our previous capacity, largely due to Smithers’ energy, creativity andthorough understanding of our sector and its role in the broader value chain” Europabio
  • What we offerEvents Productive networking, high calibre presentations and targeted marketing opportunities
  • What we offerMembership Key products and services delivered company wide for one annual fee