Designing successful association meetings for the future

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Designing successful association meetings for the future

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Peter Fisk, formerly a transforming CEO of the Chartered Institute of Marketing, is a best-selling author and advisor to leading organisations large and small, and himself an experienced business......

Peter Fisk, formerly a transforming CEO of the Chartered Institute of Marketing, is a best-selling author and advisor to leading organisations large and small, and himself an experienced business leader. He is an expert on strategy and innovation, brands and marketing. He leads the GeniusWorks, a business dedicated to inspiring business leaders to think differently.

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  • 1. “Designing successful Association Meetings for the Future” by Peter Fisk Presented at the www.associationresource.org/networkingforumsOrganised by Sponsored by Hosted by
  • 2. The Change agents Designing successful association meetings for the futurepeterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com
  • 3. Are you ready to be a change agent?
  • 4. 7.5 billion people 50 billion devices 2.5 TRILLION CONNECTIONS2020 ... Connected world
  • 5. SPACE TRAVEL FOR ALL 97% cheaper than NASA DREAM TO REALITY in 6 YEARS2020 ... Virgin Galactic
  • 6. 350 million wiki pages / mo 7 billion uploads / mo 80 billion messages / mo2020 ... THE POWER OF CONTENT
  • 7. 3.5 million apps Time and location Cloud and interfaces2020 ... In your hand
  • 8. MORE FEMALE, MORE OLDER MORE TRANSIENT, wealthier MORE CREATIVE, AESTHETIC2020 ... Intelligent, individual, IDEAS ...
  • 9. GLOBAL, e7 not g7 PARTNERS AND ECOSYSTEMS IDEAS, DESIGN, INNNOVATION2020 ... COLLABORAtive, VIRTUAL businesses ...
  • 10. VUCA WORLD
  • 11. VolatileUncertain ComplexAmbiguous
  • 12. VibrantUnREALCrazyAstounding
  • 13. The end of big
  • 14. The end of same
  • 15. Markets are booming China India Russia Brazil 9.6% growth 8.2% growth 4.8% growth 4.1% growth $5.9 trillion $1.7 trillion $1.5 trillion $2.1 trillion
  • 16. … and others in decline Worldwide3.2% growth Germany USA $74 trillion 3.1% growth 2.5% growth UK $3.3 trillion $14.6 trillion 1.5% growth $2.2 trillion
  • 17. Opportunities unlimited
  • 18. … if you think differently
  • 19. here’s to the crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
  • 20. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
  • 21. Paradoxgenius works
  • 22. AnYWHEREgenius works
  • 23. contentgenius works
  • 24. ConnectedtheGeniusWorks.com
  • 25. theGeniusWorks.com Relevance
  • 26. NETWORKSgenius works
  • 27. THEATREgenius works
  • 28. Localgenius works
  • 29. Licensedgenius works
  • 30. Word of mouthgenius works
  • 31. Fungenius works
  • 32. PossibilitiestheGeniusWorks.com
  • 33. More Humangenius works
  • 34. More EXPERIENTIALgenius works
  • 35. Broader business view Business Narrower narrow “event” view view Your Association Your MembersSeeing things differently ...
  • 36. drivers of business change
  • 37. drivers of business change
  • 38. Drivers of business change
  • 39. How could meetings do more?
  • 40. How could meetings do more FOR ME?
  • 41. Meetings are about change
  • 42. What are the drivers of change?
  • 43. 2020 CertaintiesGlobal population imbalance Key resource constraints Asian wealth shift Universal data access Trust and privacy Global and local Choice Change Mindset 2020 Influences
  • 44. future of health 2020 Certainties future of mobility Global population imbalance Key resource constraints Asian wealth shift Universal data access future of wealth future of securityfuture of happiness future of locality Trust and privacy Global and local Choice Change Mindset 2020 Influences
  • 45. future of health 2020 Certainties future of mobility Automated people care Global population imbalance Asian aviation Clinical enhancement Chinese trains Key resource constraints Diabesity Clean shipping Asian wealth shift Global pandemics Electric mobility Universal data access Halting Altzeimer’s Intelligent highways Mass medical tourism Muslim Europe Pharma foods People tracking Systematic euthanasia Urban (im)mobility future of wealth future of security Differentiated knowledge Alternative proteins Dynamic pricing Bio-surveillance Lease everything Corporate LEGO Less energy Credible sources Local currency Drone wars Mobile money Solar sunrise Richer poorer Virtual authenticity Third global currency Water managementfuture of happiness future of locality Active elderly Almost zero waste Choosing God Bridging the last mile Trust and privacy Cocktail identities Community living Global and local Enjoying the ordinary Dense cities Choice Less variety Intelligent buildings Change Mindset Live experiences Local foodsSeamless media consumption 2020 Influences Mega-city-states Switching off Migration magnets
  • 46. How do organisations need to change?
  • 47. Change domains Business Strategy Supply Business Distribution Marketing Service and Transforming Performance logistics operations channels and sales support (sourcing and (design, (partnering, (advertising and (installation,Changing Markets managing supply development, transportation, promotion, ongoing support, chains, transport production, and packaging and pricing, selling, complaints, and storage) packaging) service) merchandising) relationships) Leadership and management (decision-making and resourcing, measurement and control) People and culture (recruitment and work practices, development and rewards) Technology and innovation (research, design and development; systems and databases ) Resources and infrastructure (financing, target markets, business model, investor relations) Business Innovation
  • 48. Emotional change Performance Perform Gain to Change achieve Shock Change to manage Resolve Denial Risk to overcome Explore Anger Accept Time
  • 49. What are the catalysts of change?
  • 50. Change catalysts Creative Catalyst Innovative stateConventional state Disruptive Catalyst
  • 51. Change catalysts Creative Catalyst Innovative stateConventional state Disruptive Catalyst
  • 52. Participants
  • 53. BUSINESSES
  • 54. sponsors
  • 55. Associations
  • 56. Where do events fit in the process?
  • 57. the end of “knowledge sharing” meetings“old” association events ...
  • 58. the end of “knowledge sharing” meetings the rise of “turning point” meetings... “new” association events
  • 59. How do events fit in the process?
  • 60. Phases of change
  • 61. consider meetovation …
  • 62. Logistics FORMAT EXPERIENCE IMPACTdon’t start with the venue …
  • 63. Logistics FORMAT EXPERIENCE IMPACT IMPACT EXPERIENCE FORMAT Logistics… start with what matters
  • 64. Meetovation : STARTING WITH A PURPOSE
  • 65. participation Inspiring frames LOCATION RESPONSIBLEMeetovation : 4 Building blocks
  • 66. More enabling
  • 67. iPadMore inspiring
  • 68. iPadMore Successful
  • 69. Rethink MeetingsS Stretch c CombineA Associate M ModifyP PURPOSE E EliminateR Reverse
  • 70. Rethink MeetingsS Stretch What is the ultimate experience you’d love to create? c Combine What else could you combine with it?A Associate Which partners could add something different? M Modify How could you change small parts of it?P PURPOSE What different uses could there be for it? E Eliminate How could you simplify or reduce the experience?R Reverse What if you did the opposite of everything you do?
  • 71. What makes you a change agent?
  • 72. Events change people
  • 73. visionary, catalyst, Enabler
  • 74. See things differently ...
  • 75. ... think DIFFERENT Things ...
  • 76. ACHIEVE extraordinary results
  • 77. You are the change agents
  • 78. Be the change …
  • 79. Peter Fisk peterfisk@peterfisk.comBestselling author www.theGeniusWorks.comInspirational speaker +44 (0) 7834483830Business advisor and facilitator @geniusworks
  • 80. “Designing successful Association Meetings for the Future” by Peter Fisk Presented at the www.associationresource.org/networkingforumsOrganised by Sponsored by Hosted by