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Collaborative engagement with members by John Glover
 

Collaborative engagement with members by John Glover

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Collaborative engagement with members by John Glover Collaborative engagement with members by John Glover Presentation Transcript

  • kahootz.com
  • Collaborative Engagement with Members Association Congress, July 2012 @Kahootztweetzkahootz.com
  • Workshop Agenda• Membership Engagement• Best practice advice when collaborating online• Creating the right online user experience• A case study – The Royal Institution of Chartered Surveyors – Challenges – RICS Virtual Communities – E-consultation – casting the net – The ROI and other benefits – Service take-up• Q&Akahootz.com
  • Membership by Association• Unite for a shared: • Purpose • Interest • Activity • Vision• An environment to: • Network • Exchange ideas • Share best practice • Develop standards • Provide leadershipkahootz.com
  • Involving our membership • Methods • Committee meetings • Working parties • Special interest groups • Annual conferences • Events • Newsletters • Problems • Geography – travel expenses • Frequency & logistics • Active collaboration between meetings • Administration costs • Targeting and engagement • Limited networking opportunitieskahootz.com
  • Engaging and involving membersEngagement Board Committees Collaborate StaffWorking parties What interests you?Consultations How involved do Forums Consult want to be? Polls How can we help you Conferences help yourself? Blogs Inform Newsletters Notifications Involvement kahootz.com
  • What makes a team successful?Whether you run a committee, working party, special interest group, consultation orother activity – why behave differently online?• Purpose – Community – “collaboration towards shared goals” – A reason to exist – Clear objectives The Power of “WITH”• Identity “Members work WITH you – Specify scope and common thread – Profile & target audience not FOR you!” – Create speciality groups, with visible membership• Leadership & Governance (Cat Herding) – Give guidance, energy and facilitate activities – Control policy – involve & empower members – Provide feedback and rewards• Activity – Stimulate peer-to-peer participation (not broadcast) – Provide reasons for continued involvement – Use software to support group communications – Keep it real!kahootz.com
  • Will One size fit all? Physical (what you are provided with) vs Logical (what you want) Board Committees Staff teams Working parties Consultations Forums Polls Blogs Discussions Tags Blogs Tasks ? ? Conferences Whiteboards NewslettersWiki Pictures Notifications Documents kahootz.com
  • RICS Standards, specifications and membership „RICS – over 163,000 members “For the benefit of the across 140 countries and public at large the Institution‟s mission is to 55,000 regulated firms‟ be the publicly recognised authority on all aspects of surveying and the ownership, occupation, development and management of property in the United Kingdom and to expand its recognition world-wide.”
  • Corporate Professional LocalVirtual Communities Barriers to engagement • Culture • Geography • Frequency and Logistics • Activity (or lack of) between meetings • Administration costs (financial and resource) • Lack of democracy and „younger‟ member input • Changes to working practices www.rics.org
  • Corporate Professional LocalVirtual Communities Business challenges • Streamlining of boards and move from representation • Move to more accountability • Improve standards and maintain relevance • Need to engage with wider pool of member expertise • Global strategy • Carbon footprint and environment (data sustainability and information legacy) www.rics.org
  • Corporate Professional LocalRICS – Virtual Communities www.rics.org
  • Corporate Professional LocalRICS – Virtual Communities www.rics.org
  • Corporate Professional LocalRICS – Virtual Communities www.rics.org
  • Corporate Professional LocalRICS – Virtual Communities www.rics.org
  • Corporate Professional LocalVirtual Communities – Feedback and consultation www.rics.org
  • Corporate Professional LocalVirtual Communities – output & design Setting standards www.rics.org
  • Corporate Professional LocalVirtual Communities – casting the net www.rics.org
  • Corporate Professional LocalVirtual Communities Membership e-Consultation • Provide an early view of contentious issues • Raise awareness and start consensus forming • Provide an opportunity for feedback (we‟re listening) • Use social media to promote widely • See summary results during consultation • Increase membership value • We have a need to access the “BIG BRAIN” www.rics.org
  • Corporate Professional LocalVirtual Communities – knowing your members www.rics.org
  • An example of the compelling ROI• Annual spend on Governance > £5m• 17 professional faculty management groups – 28 members per group on average – 10 papers each x 4 pages x 4 times a year – 4 meetings at year – Savings • £11,200/year on typical print & postage • On 50% less people/meeting days - £45,000/year & 45 metric tonnes of carbon • 15 mins/member/week on admin @ £50/hour = £650/member/year = £309,400/year – Cost per management group member = £8.15/year• Projected savings of RICS Communities > £850,000/yearkahootz.com
  • ROI is not just about financial savings• Other benefits: – Wider participation beyond the „famous few‟ – not otherwise possible given the high cost of offline logistics – Empowerment of committee, working party, special interest group and board members – Increased involvement from overseas and ex-pat membership – Geography no longer a barrier – Higher quality products leveraging membership expertise • Better policies, professional standards and guidance notes – Improve the frequency and targeting of communications – Development of online skills of both members and staff – Reduced impact on the environment – Reinforce a „community brand‟ identity and sense of belongingkahootz.com
  • Engagement levels growing, year-on-yearkahootz.com
  • Corporate Professional LocalVirtual Communities Start small think BIG • Find out what works for you as an organisation • Build on and promote successes • Have a flexible approach, it‟s all about EMPOWERMENT • Expect „cultural‟ issues • Indentify and support your champions James Kavanagh - Director, RICS Professional Groups and Forums - jkavanagh@rics.org www.rics.org
  • kahootz.com