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Playing for England
The road to a national play strategy

Adrian Voce
Director, Play England



FEPI
Playfair, 23 June , 2...
1.   What is the Play Strategy?
2.   How did we get here?
3.   What does it mean?
4.   What can we learn?
1. What is the Play Strategy?
10 year plan to make England
the best country in the world
for children to grow up.

One of five first principles:
Childre...
Capital spending
programme and
consultation launched April
2008
10 year strategy published
December 2008
The 2020 vision

• Every residential area has a variety of supervised and
  unsupervised places for play, free of charge;
...
The 2020 vision

• Children and young people have a clear stake in public
  space and their play is accepted by their neig...
Key elements

• £235m over three years
• 30 Staffed adventure playgrounds
• 3500 new or renewed play areas
• Support for v...
Key elements


• National performance indicator for children’s satisfaction
  with local play provision
• Guidance to plan...
Design principles for public play
areas
Meet community needs
Make use of natural elements
Make use of natural elements
Build in opportunities to take risks and
                challenges
Well located
Have an element of flexibility built
             into the layout
Bespoke design
Imaginative use of equipment
Inclusive
Adventure playground essential
elements

• A rich and evolving environment where children can
  play all year round
• Chil...
Adventure playground essential
elements

• Spontaneous free expression of the drive to play
• Engagement in the full range...
Adventure playgrounds
Statutory Guidance
“Children’s Trusts will require a strategic approach to play
across the local area, with the full invol...
Landscape
                         Architects
                            and
                         Designers         S...
Potential position of play partnership as part of the
emerging governance structure for children’s trusts

               ...
Play within the strategic planning framework


       Local Strategic             Community
                              ...
2. How did
we get here?
•   Chris Smith
•   Frank Dobson
•   Ken Livingstone
Ken Livingstone
First elected Mayor of London

   Play Policy for London
Rt. Hon Chris Smith MP

    Secretary of Culture, Media and Sport


•       £200m lottery money for play
•       Labour el...
Rt. Hon Frank Dobson MP
     Former Secretary of Health and
         candidate for London Mayor

    Chair of Coram;s Fiel...
The Play Review 2003 - 04


•    Chair, Frank Dobson MP
•    Lead reviewer, Tim Gill
•    Nationwide consultation
•    Rec...
umzhollen:
  Will talk about
   how we are
    influencing
      change.
   Highlighting
 activity with WM
      Cultural
...
350 Events
100,000 children
Radio 4 Today programme
Radio 4 Woman’s Hour
Radio 5 Live
BBC1 The One Show
BBC1 Breakfast New...
“Our three priorities when
 we take office must be
  education, education,
        education
  Tony Blair, October, 1996
The nature of play
Its importance and benefits




     ‘
3. What does it mean?
WHEREAS, We, Children of America, are declared to have
    been born free and equal, and
    WHEREAS, We are yet in bondag...
Four generations
of the Thomas
family.
(Natural England, 2007)
An overview of child well-
being in rich countries
Unicef ‘report card 7’,
2007
“We must help families to
find the balance between
 between education, care
         and play”
 Gordon Brown, January 2005
“we should (not) wrap them
in cotton wool. Childhood is
    a time for learning and
 exploring…My assumption
  is that if ...
"We all are having to balance,
 keeping our children safe …
 (with) letting them play and
       learn about risk.
"That's...
3. What does it mean and what can we
   learn?
•   Marshall the evidence
•   Know what you want (and don’t want)
•   Build alliances
•   Communicate (both ways)
•   Spea...
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
Mr. Voce’s presentation, 23 June 2009
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Transcript of "Mr. Voce’s presentation, 23 June 2009"

  1. 1. Playing for England The road to a national play strategy Adrian Voce Director, Play England FEPI Playfair, 23 June , 2009
  2. 2. 1. What is the Play Strategy? 2. How did we get here? 3. What does it mean? 4. What can we learn?
  3. 3. 1. What is the Play Strategy?
  4. 4. 10 year plan to make England the best country in the world for children to grow up. One of five first principles: Children and young people need to enjoy their childhood as well as grow up prepared for adult life December, 2007
  5. 5. Capital spending programme and consultation launched April 2008 10 year strategy published December 2008
  6. 6. The 2020 vision • Every residential area has a variety of supervised and unsupervised places for play, free of charge; • Local neighbourhoods are, and feel like, safe, interesting places to play; • Routes to children’s play space are safe and accessible for all children and young people; • Parks and open spaces are attractive and welcoming to children and young people, and are well-maintained and well-used;
  7. 7. The 2020 vision • Children and young people have a clear stake in public space and their play is accepted by their neighbours; • Children and young people behave in a way that respects other people and property; • Children and young people and their families take an active role in the development of local play spaces; and • Play spaces are attractive, welcoming, engaging and accessible for all local children and young people, children of both genders, disabled children and children from minority groups in the community.
  8. 8. Key elements • £235m over three years • 30 Staffed adventure playgrounds • 3500 new or renewed play areas • Support for voluntary sector play providers • Mainstreaming inclusive play for disabled children • Focus on design quality, natural materials, landscaping and intelligent risk management • Expanding and professionalising playwork
  9. 9. Key elements • National performance indicator for children’s satisfaction with local play provision • Guidance to planners • Cross-professional training • Support for volunteering and 3rd sector • Promoting play in schools and childcare • Major evaluation
  10. 10. Design principles for public play areas
  11. 11. Meet community needs
  12. 12. Make use of natural elements
  13. 13. Make use of natural elements
  14. 14. Build in opportunities to take risks and challenges
  15. 15. Well located
  16. 16. Have an element of flexibility built into the layout
  17. 17. Bespoke design
  18. 18. Imaginative use of equipment
  19. 19. Inclusive
  20. 20. Adventure playground essential elements • A rich and evolving environment where children can play all year round • Children actively involved in creation and modification of a varied play landscape • At the heart of the community • Staffed by skilled playworkers for all children • Free of charge, open access, no programme or curriculum
  21. 21. Adventure playground essential elements • Spontaneous free expression of the drive to play • Engagement in the full range of play types • Exploration of physical, social, emotional, imaginary and sensory spaces • Free flow in giving and responding to ‘play cues’ • A shared flexible space • A sense of magic – the child’s eye view of what is special has precedence
  22. 22. Adventure playgrounds
  23. 23. Statutory Guidance “Children’s Trusts will require a strategic approach to play across the local area, with the full involvement of children, local communities and the third sector in decision-making. Delivering excellent outdoor play opportunities for all children will require working closely with the broader Local Strategic Partnership on issues such as town and highways planning and the management and maintenance of public space, in order to promote communities that are more child-friendly”. Children’s Trusts: Statutory guidance on inter-agency cooperation to improve well-being of children, young people and their families (DCSF, 2008)
  24. 24. Landscape Architects and Designers Schools and Planners and extended Developers services Parks Highways and and Leisure Play Transport Partnership Police and street Public Health wardens Housing Children’s And Workforce RSLs
  25. 25. Potential position of play partnership as part of the emerging governance structure for children’s trusts Local Strategic Partnership Note Children’s Trust governance Local Board arrangements vary Safeguarding Children’s Board Play partnership Children’s Trust Executive Joint Operational and Commissioning Operational Localities Operational Advisory Groups Operational Groups Operational Groups Unit Groups Groups (Adapted from Joint Planning and Commissioning Unit HM Government, 2009)
  26. 26. Play within the strategic planning framework Local Strategic Community Strategy Partnership Children & (Adapted from Joint Planning and Children’s Trust Young People Commissioning Unit Board Plan HM Government, 2009) Commissioning Children’s Trust Framework Executive Local (top-tier) play strategy Joint Joint Commissioning Commissioning Strategies Unit Joint Commissioning Function
  27. 27. 2. How did we get here?
  28. 28. • Chris Smith • Frank Dobson • Ken Livingstone
  29. 29. Ken Livingstone First elected Mayor of London Play Policy for London
  30. 30. Rt. Hon Chris Smith MP Secretary of Culture, Media and Sport • £200m lottery money for play • Labour election pledge, 2001
  31. 31. Rt. Hon Frank Dobson MP Former Secretary of Health and candidate for London Mayor Chair of Coram;s Field’s children’s playground, Central London • National Play Review
  32. 32. The Play Review 2003 - 04 • Chair, Frank Dobson MP • Lead reviewer, Tim Gill • Nationwide consultation • Recommended: • Allocated funding • Free, local, inclusive provision / spaces • Improved planning • National support
  33. 33. umzhollen: Will talk about how we are influencing change. Highlighting activity with WM Cultural Consortia, London Children’s Play England launched, services network, SE physical April 2006 Activity Forum, London Olympic £15m over 5 years Boroughs and others. £127m to local councils . Local Play Strategies
  34. 34. 350 Events 100,000 children Radio 4 Today programme Radio 4 Woman’s Hour Radio 5 Live BBC1 The One Show BBC1 Breakfast News The Guardian comment Guardian Unlimited (on line) comment The Times The Observer The Daily Telegraph
  35. 35. “Our three priorities when we take office must be education, education, education Tony Blair, October, 1996
  36. 36. The nature of play Its importance and benefits ‘
  37. 37. 3. What does it mean?
  38. 38. WHEREAS, We, Children of America, are declared to have been born free and equal, and WHEREAS, We are yet in bondage in this land of the free; are forced to toil the long day or the long night, with no control over the conditions of labor, as to health or safety or hours or wages, and with no right to the rewards of our service, therefore be it RESOLVED, 1. That childhood is endowed with certain inherent and inalienable rights, among which are freedom from toil for daily bread; the right to play and to dream; the right to the normal sleep of the night season; the right to an education, that we may have equality of opportunity for developing all that there is in us of mind and heart. Declaration of Dependence by the Children of America in Mines and Factories and Workshops Assembled, 1913
  39. 39. Four generations of the Thomas family. (Natural England, 2007)
  40. 40. An overview of child well- being in rich countries Unicef ‘report card 7’, 2007
  41. 41. “We must help families to find the balance between between education, care and play” Gordon Brown, January 2005
  42. 42. “we should (not) wrap them in cotton wool. Childhood is a time for learning and exploring…My assumption is that if it snows, kids go out and have snowball fights” Ed Balls, August, 2007
  43. 43. "We all are having to balance, keeping our children safe … (with) letting them play and learn about risk. "That's best done in …decent playgrounds where kids can play and be safe are brilliant. ” Gordon Brown, January 2005
  44. 44. 3. What does it mean and what can we learn?
  45. 45. • Marshall the evidence • Know what you want (and don’t want) • Build alliances • Communicate (both ways) • Speak to power • Use the media • Be bold • Plan it and cost it
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