X:MEDIA LAB, SINGAPORE SEPTEMBER 2007 Assia Grazioli-Venier Head of MOSTV (Business Development & Syndication)

From Creative Concept to Successful Business Ministry of Sound TV, a Case-Study

MINISTRY OF SOUND HISTORY SUPERCLUB GLOBAL CLUB BRAND RECORD LABEL COMPILATIONS GLOBAL TOURS CONSUMER ELECTRONICS FITNESS VIDEOS FASHION LINE MINISTRY OF SOUND DIGITAL ONLINE SHOP MOS DOWNLOADS RADIO … AND…

SUPERCLUB

GLOBAL CLUB BRAND

RECORD LABEL

COMPILATIONS

GLOBAL TOURS

CONSUMER ELECTRONICS

FITNESS VIDEOS

FASHION LINE

MINISTRY OF SOUND DIGITAL

ONLINE SHOP

MOS DOWNLOADS

RADIO

… AND…

MoSTV

WHO WE ARE MOSTV IS THE FIRST PORTAL OF DANCE MUSIC TELEVISION Aggregating the latest and most entertaining content of all dance sub-genres from around the globe!

OUR CONTENT TOP CONTENT!! Clubbers Guide To..... Ibiza Opening/ Closing Parties Music Videos such as “Call on Me” and “Fedde Le Grand” 24+ HOURS BROADCAST QUALITY FEATURES DEDICATED TO WHAT'S HOT IN HOUSE! MoS music videos ....pre-released! Behind the Scenes Ibiza 2007 Live Club Features Exclusive DJs Kandi Vision 24/7 channel

TOP CONTENT!!

Clubbers Guide To.....

Ibiza Opening/ Closing Parties

Music Videos such as “Call on Me” and “Fedde Le Grand”

24+ HOURS BROADCAST

QUALITY FEATURES

DEDICATED TO WHAT'S

HOT IN HOUSE!

MoS music videos ....pre-released!

Behind the Scenes

Ibiza 2007

Live Club Features

Exclusive DJs

Kandi Vision

24/7 channel

GROWING SYNDICATION STRATEGY

CREATIVE IDEA >> BUSINESS PLAN STEP-BY-STEP PROCESS: Taking a creative idea and turning it into a successful business proposition: UNDERSTAND YOUR CUSTOMERS BRANDING UNDERSTAND YOUR INDUSTRY UNDERSTAND YOUR BUSINESS MARKETING MAKE FRIENDS SEE THE FUTURE

STEP-BY-STEP PROCESS:

Taking a creative idea and turning it into a successful business proposition:

UNDERSTAND YOUR CUSTOMERS

BRANDING

UNDERSTAND YOUR INDUSTRY

UNDERSTAND YOUR BUSINESS

MARKETING

MAKE FRIENDS

SEE THE FUTURE

ENTREPRENEUR INNOVATIVE VISIONARY AMBITIOUS KNOWLEDGEABLE FLEXIBLE

UNDERSTAND YOUR CUSTOMERS 18-24 YRS Students/Young Professionals Frequent Socialising Music & Fashion Consumer 25-35 YRS Professionals Higher Disposable Income Aspirationally Trendy UNISEX ∙ FUN LOVING ∙ SPONTANEOUS ∙ HEDONISTIC ∙ TRENDY ∙ SOCIABLE FASHION CONSCIOUS ∙ ASPIRING ∙ MATERIALISTIC ∙ SEXY

BRANDING CLEAR CREATIVE FUNCTIONAL CURIOUS

UNDERSTAND YOUR INDUSTRY IPTV: ‘INTERNET PROTOCOL TELEVISION’ refers to the delivery of digital content and pother audio and video services over broadband data networks using the same basic protocols that support the internet Vital components to success of IPTV are those that drive customer adoption Customer Adoption driven by: Quality of service (Broadband Penetration + Technology) Quality of programming

IPTV: ‘INTERNET PROTOCOL TELEVISION’ refers to the delivery of digital content and pother

audio and video services over broadband data networks using the same basic protocols that support

the internet

Vital components to success of IPTV are those that drive customer adoption

Customer Adoption driven by:

Quality of service (Broadband Penetration + Technology)

Quality of programming

UNDERSTAND YOUR INDUSTRY Source: Point Topic

UNDERSTAND YOUR BUSINESS ? WHAT ARE CUSTOMERS WILLING TO PAY FOR ? OVER HALF OF COMMUNICATIONS INDUSTRY EXECUTIVES BELIEVE THAT IPTV WILL GENERATE REVENUE WITHIN THE FIRST 3 YEARS OF SERVICE (ACCENTURE AND ECONOMIST INTELLIGENCE UNIT) THE GLOBAL MARKET FOR IPTV VIDEO SERVICES WILL RISE TO $26 BILLION BY 2011, UP FROM $799 MILLION IN 2006 (ISUPPLY.COM) 87% OF EXECUTIVES BELIEVE THAT CONTENT PROVIDERS HAVE THE MOST TO GAIN FROM IPTV IN TERMS OF REVENUE! (ACCENTURE AND ECONOMIST INTELLIGENCE UNIT) REVENUE SOURCES TARGET ADVERTISING AND INTERACTIVITY IPTV-based advertising revenue predicted to surpass $1billion annually 2010 CONTENT PROVIDERS added revenue source of up-front licensing fees for programming as network operators and platforms compete over content acquisition SUBSCRIPTION FEES for premium content

? WHAT ARE CUSTOMERS WILLING TO PAY FOR ?

OVER HALF OF COMMUNICATIONS INDUSTRY EXECUTIVES BELIEVE THAT IPTV WILL GENERATE REVENUE

WITHIN THE FIRST 3 YEARS OF SERVICE (ACCENTURE AND ECONOMIST INTELLIGENCE UNIT)

THE GLOBAL MARKET FOR IPTV VIDEO SERVICES WILL RISE TO $26 BILLION BY 2011, UP FROM

$799 MILLION IN 2006 (ISUPPLY.COM)

87% OF EXECUTIVES BELIEVE THAT CONTENT PROVIDERS HAVE THE MOST TO GAIN FROM IPTV

IN TERMS OF REVENUE! (ACCENTURE AND ECONOMIST INTELLIGENCE UNIT)

REVENUE SOURCES

TARGET ADVERTISING AND INTERACTIVITY IPTV-based advertising revenue predicted to surpass $1billion annually 2010

CONTENT PROVIDERS

added revenue source of up-front licensing fees for programming as network operators and platforms compete over content acquisition

SUBSCRIPTION FEES for premium content

MARKETING INCREASE PRODUCT EXPOSURE Online Communities  USERS Guerilla Marketing  VIRALS! Cross Promotion – strategic use of internal resources to increase visibility of brand Digital Syndication: Widgets and 3 rd party embeddable players

INCREASE PRODUCT EXPOSURE

Online Communities  USERS

Guerilla Marketing  VIRALS!

Cross Promotion – strategic use of internal resources to increase visibility of brand

Digital Syndication: Widgets and 3 rd party embeddable players

MAKE FRIENDS If you can’t beat them, PARTNER with them! Let the big players fight it out amongst themselves until the industry settles. Partner with your competitors Leverage your brand via piggy backing on more established companies

If you can’t beat them, PARTNER with them!

Let the big players fight it out amongst themselves until the industry settles.

Partner with your competitors

Leverage your brand via piggy backing on more established companies

SEE THE FUTURE CAUTIOUS & BOLD

TAKE-AWAY VISIONARY Listen to your gut instincts….. Look around you and look ahead! AMBITIOUS Believe in the industry you are in, and believe in your product. Marketing and success starts from within-in. KNOWLEDGEABLE Know yourself, your industry, your enemies, and your obstacles INNOVATIVE These are exiting times because everyone in this room is taking part in shaping the future. Remember that one of you in here has the next big idea. So go for it. FLEXIBLE Don’t be scared to change your direction based upon the industry developments. Must be quick to act or else miss the boat entirely.

VISIONARY Listen to your gut instincts….. Look around you and look ahead!

AMBITIOUS Believe in the industry you are in, and believe in your product. Marketing and success starts from within-in.

KNOWLEDGEABLE

Know yourself, your industry, your enemies, and your obstacles

INNOVATIVE These are exiting times because everyone in this room is taking part in shaping the future. Remember that one of you in here has the next big idea. So go for it.

FLEXIBLE Don’t be scared to change your direction based upon the industry developments. Must be quick to act or else miss the boat entirely.

SEE YOU TONIGHT ON THE DANCE FLOOR!

THANK YOU FOR WATCHING