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Twitter Marketing for Business
 

Twitter Marketing for Business

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Follow these easy steps to grow your business as well as your network.

Follow these easy steps to grow your business as well as your network.

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    Twitter Marketing for Business Twitter Marketing for Business Presentation Transcript

    • forBusiness By Asra Khan
    • Why Twitter?  Instant customer care  Strengthening the brand and PR  Promotion of the events and launches  Initial market research  Lead generation
    • 5 Tips to get more business through Twitter  So how to make full use of Twitter? Follow these easy steps to grow your business as well as your network.  You might be using Twitter but getting business out of it can be little more difficult.  If you want to use Social Media for business and Twitter is on the list, following are the points you must take heed of.
    • 1. Optimise and Integrate  Optimise your profile: Start with getting yourself a nice display picture. You can even customise the background.  Use the left hand side column to your advantage. You can put you logo, website and contact details.  Use the Bio sections as an elevator pitch. You can also get a tagline of your company and links to your website, blog etc in this section.  Once you’ve your profile all set up, integrate it with your website, Facebook page, Blog etc.
    • 2. Listen and Monitor  Once you are on Twitter, the first step should be to listen before you start joining the conversations.  Search for relevant keywords and you should get a list of people who are talking about your business or your industry.  Reputation Management: Follow up and act immediately in case of a negative tweet.  Answer Questions: Treat it as an instant customer care service that can really strengthen your brand.
    • 3. Develop Relationships  Join in the relevant conversations and be chatty. Instead of just posting links on Twitter, try to interact with your followers as well.  Develop a nice mix of what you would like to tweet about. Industry trends, market news will attract relevant people.  Tweet 3-5 times a day but make sure to keep your posts interesting and relevant to your target audience.  Follow influencers and try to get them say good things about your brand. You can look for influencers in your field through Tweet Grader.
    • 4. Retweet and Favourite Tweets  Retweet (RT) your followers’ tweets. And if someone else retweets your tweet, make it a point to thank them for it.  Make it a point to RT any tweet which is positive about your company: That way more people will get to see what good things are being said about you.  Also, remember to “Favourite” all the positive reviews you get.  Gradually you’ll develop a good list of positive tweets in your Favourite tab. You can then post that link on your website or blog as a list of Testimonials.
    • 5. Search smartly  Use these search operators that can really save you a lot of time and effort in making sense of Twitter.
    • Need Help? Use these tips to get some business through Twitter but keepyour Social Media strategy consistent, integrated and focussed. Hire a Social Media Manager if you don’t have time to do ityourself. Though Social Media is free, it is very time consuming. Or get in touch with us if you are after a professional DigitalMarketing strategy. We can design a strategy that suits yourpurpose, train your staff to execute it or manage your entire socialmedia for you.And no it doesn’t cost the Earth!
    • Connect with usAsra KhanDigital Marketing ExecutiveLinkedIn: http://uk.linkedin.com/in/asrakFacebook: http://www.facebook.com/asra.twistTwitter: #asra_khanWhite Room Creative Agencywww.wrca.co.ukBlog: http://wrca.co.uk/blogLinkedIn Group: http://www.linkedin.com/groups?gid=4149702&trk=hb_side_gGoogle+: https://plus.google.com/101267001631184833726Twitter: #wcreativeagencyFacebook Page: http://www.facebook.com/whiteroomcreative
    • About White Room Creative AgencyWhite Room Creative is a Birmingham, UK based digitalmarketing agency solving challenges with strategy, designand technology. Combining different areas of strategic,creative and technical expertise to deliver fully integrateddigital marketing solutions.Services offered include Social Media Marketing, WebDesign & Development and all aspects of Digital Marketing.For more information on what White Room Creative can dofor you, please visit www.wrca.co.uk or call us at+44 (0)121 359 5844 Thank you