M.K. Retail Bangalore - Retail Marketing
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M.K. Retail Bangalore - Retail Marketing

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M.K.Retail Company is a family managed business and has redesigned and improvised the self service supermarket format to meet the ever-changing demands of the customer. Despite increasing competition ...

M.K.Retail Company is a family managed business and has redesigned and improvised the self service supermarket format to meet the ever-changing demands of the customer. Despite increasing competition among supermarkets, the business has grown exponentially and has spread across convenient locations to make retail shopping truly a “customer’s delight”.

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M.K. Retail Bangalore - Retail Marketing Presentation Transcript

  • 1. RETAIL MARKETING
  • 2.  M.K.Retail Company is a family managed business and has redesigned and improvised the self service supermarket format to meet the ever-changing demands of the customer. Despite increasing competition among supermarkets, the business has grown exponentially and has spread across convenient locations to make retail shopping truly a “customer’s delight”.
  • 3.  MK Retail targets middle and upper middle class customers  The large and growing young population is a preferred customer segment  MK Retail specifically targets working women and home makers who are the primary decision makers
  • 4.  Private Label- Food  Private Label – Non food
  • 5.  Value pricing  Promotional pricing #psychological discounting #special event pricing  Differentiated pricing  Bundling M.K Retail Promotional Video
  • 6. Kaggadasapura Banasawadi Brooke Fields Sarjapura HSR Layout
  • 7. thanks