“ Think Pink” Revenue Generation Project for The Augusta Chronicle
Scenario: The VP of Advertising for Morris Communications created a newspaper division-wide initiative to recognize Breast Cancer Awareness Month and generate special ad revenue through print, online and event promotions. All business units were to participate using basic ideas from corporate. However, each newspaper was also to be responsible for additional revenue generation strategies. Some funding was to come from corporate, but most was to come from individual unit budgets.
Challenge: The Director of Sales and Marketing for The Augusta Chronicle – the companies flagship newspaper – wanted fresh ideas for his team’s implementation of the initiative. He asked the corporate interns to create these.
Solution: The corporate interns created the following presentation to assist The Augusta Chronicle ’s sales and marketing department in carry out its revenue goal for the Breast Cancer Awareness Month initiative.
Results: Ultimately, The Augusta Chronicle partnered with one of the intern’s suggested sponsors to host a luncheon – instead of a ball – and used the idea of asking for survivor stories. See results at the local initiative website.