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Social Media and 2010 Olympic Winter Games
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Social Media and 2010 Olympic Winter Games

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  • Attracts new audiences for government information and service•Puts a human face on government•Opens up a conversationGovernment – conversations are already taking place online.
  • Transcript

    • 1. SOCIAL MEDIA:
      The 2010 Winter Games – You Gotta Be Here
      Christine WoodDirector, Social Media and Online Communications
      Province of British Columbia
    • 2. Why Social Media?
      • Attracts new audiences
      • 3. Puts a human face on government
      • 4. Opens up a conversation
    • Our goals
      • To create interesting content that instils pride in BC and the 2010 Winter Games
      • 5. Use multiple social media channels to provide real-time info
      • 6. To create an online community where people share their stories
    • Our approach
    • 7. Olympian Effort
      • 5 1/2 weeks
      • Night rotations
      • 8. 2 shifts a day
      • 9. 39 days in a row
    • 104,159 visits over the 17 days of Olympic Games
    • 10. Features
      Olympic Torch Community Map http://yougottabehere.com/torch_relay/
      Olympic and Paralympic Athlete Cards http://yougottabehere.com/Olympics/
    • 11. A word about our blog http://yougottabehere.com/blog/archive/
    • 12. Building a community through personality...
    • 13. Local content, international exposure
    • 14. Ice skating, Sumi, free attractions – Oh My!
    • 15. Building the brand, one @reply at a time
    • 16. Capturing our SPIRIT and sense of community...
    • 17. 3,500 photos from across British Columbia
    • 18. 120 visual stories in your own words...
    • 19. You Gotta Be Here in 2010 http://www.youtube.com/watch?v=mT01Gi-bI9o
    • 20. You Gotta Be in Salmo B.C. http://www.youtube.com/watch?v=nrDBFo1Ir48
      Olympic Flame Comes to Bella Bella http://www.youtube.com/watch?v=GT-fVk0b2LA
    • 21. 4 key lessons
      • Circulate timely, relevant and accurate info
      • 22. Let the community share their story, their way
      • 23. Be genuine, really listen and share
      • 24. An editorial calendar for your blog!
    • By the numbers
      • 104,159 visits our website over the 17 days of the Olympic Games    
      • 25. 120 YouTube videos, viewed 563,000 times
      • 26. 61 blog posts
      • 27. 7,200 fans on Facebook, 1,441 interactions per week
      • 28. 1,928 Twitter followers, close to 1,500 tweets
      • 29. 14,722 total click-thrus from January 21 – end of Olympics
      • 30. 3,500 photos on Flickr
      • 31. 17,000 views of our Google free attractions map
    • Our next steps
      Expand our presence on Facebook
      • Healthy Living
      • 32. Jobs & Economy
      • 33. Environmental Management
      • 34. Education & Literacy
      Continue to explore and refine use of Wordpress
      • NEW B.C. Jobs and Economy website
    • Customizing Wordpress
    • 35. Questions?...
    • 36. Christine Wood
      E-mail: christine.wood@gov.bc.ca
      LinkedIn:
      http://ca.linkedin.com/pub/christine-wood/20/511/943
      Twitter: @chicken_scratch