Social Media Opportunities<br />International Marketing Secretariat<br />International Trade and Investment Attraction Div...
Agenda<br />Introductions<br />Overview of Digital Strategy<br />Key BC Business and Olympic Legacy Business Objectives<br...
Terminology<br />Social Media: Considered new media and communication that is creating a world conversation online with di...
Why have a Digital Strategy?<br />Launching a digital strategy will, at a minimum, increase brand profile, enhance digital...
STRATEGY 1:   Building brand reputation, awareness and professional business social identity <br />Protect, expand and str...
 Website, micro-sites,  landing pages with high search equity and traffic</li></ul>“90%  of consumers trust peer recommend...
STRATEGY 2: Mobile Access<br />Mobile technologies are increasingly part of how businesses reach customers and clients in ...
 Adoption of APPS by TID to facilitate B2B social networking </li></ul>“In 10 years, over 40% of the Fortune 500 will no l...
STRATEGY 3: Effectively engaging business online<br />Using open-source platforms to listen , engage in transparent intera...
 Listening and adapting targeted outreach to business communities online in blogs, wikis, and LinkedIn company pages where...
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B2B in Government Organizations

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B2B in Government Organizations

  1. 1. Social Media Opportunities<br />International Marketing Secretariat<br />International Trade and Investment Attraction Division<br />Ministry of Jobs, Tourism and Innovation<br />
  2. 2. Agenda<br />Introductions<br />Overview of Digital Strategy<br />Key BC Business and Olympic Legacy Business Objectives<br />Potential Marketing Strategies<br />Next Steps<br />
  3. 3. Terminology<br />Social Media: Considered new media and communication that is creating a world conversation online with dialogue. <br />Social Marketing: Injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions.<br />Professional Business Social Identity: Fusing business networking with the relationship-building power of social networking. <br />Open Source Platforms: Free websites where the sharing of technological information, engagement and growth of content communities takes place. <br />
  4. 4. Why have a Digital Strategy?<br />Launching a digital strategy will, at a minimum, increase brand profile, enhance digital presence and advance B2B matches and connections and take advantage of digital opportunities. <br />IBM Canada believes social savvy businesses are already outperforming their competitors by adopting social networking technologies. <br />93% of marketers use social media for business (Socioeconomics).<br />Software company Genius.com reports 24% of social media leads convert to sales opportunities.<br />“Social Media is not about technology, Social Media is about People”<br />
  5. 5. STRATEGY 1: Building brand reputation, awareness and professional business social identity <br />Protect, expand and strengthen brand by proactively engaging and listening to online conversations of customers and clients.<br />2010 Wave 5 Report “The Socialisation of Brands” surveyed 40,000 businesses in 58 countries and found almost half of the respondents were accessing brand communities on social networks. <br />What does it look like?<br /><ul><li> Live chats, podcasts, webinars, facebook, blogging, and micro-blogging (tweeting) from the experts in trade and investment
  6. 6. Website, micro-sites, landing pages with high search equity and traffic</li></ul>“90% of consumers trust peer recommendations, only 14% trust ads” “34% of Bloggers post opinions about products & brands”<br />
  7. 7. STRATEGY 2: Mobile Access<br />Mobile technologies are increasingly part of how businesses reach customers and clients in rural and urban areas and domestic and international marketplaces. <br />In 2010, Forbes reported 45 per cent of senior corporate executives believe a smartphone or web-enabled tablet will be their primary device for business-related use within 3 years.<br />What does it look like?<br /><ul><li> Customized business APPS supporting missions, events and trade shows
  8. 8. Adoption of APPS by TID to facilitate B2B social networking </li></ul>“In 10 years, over 40% of the Fortune 500 will no longer be here”<br />“Over 50% of the Population is under 30 years old”<br />
  9. 9. STRATEGY 3: Effectively engaging business online<br />Using open-source platforms to listen , engage in transparent interaction across social channels, build trusted in-house expertise online, and develop real-time responsiveness.<br />London-based social marketing agency FreshNetworks claims 40 percent of businesses around the world have successfully leveraged social platforms for new business development.<br />What does it look like?<br /><ul><li> B2B and B2C
  10. 10. Listening and adapting targeted outreach to business communities online in blogs, wikis, and LinkedIn company pages where they are doing business
  11. 11. Integration with business software (e.g. Salesforce)
  12. 12. Business social forums and business engagement platforms</li></ul>“The ROI of Social Media is Your Business will Still Exist in 5 Years”<br />
  13. 13. STRATEGY 4: Open Government and Transparency<br />Activities and platforms to facilitate data-sharing, self-service and interactive communications tools. These activities solicit feedback and help TID meet businesses expectations on engagement and transparency.<br />Citizens @ the Centre: B.C. Government 2.0 is driving transformation and a new technology strategy for Government<br />What does it look like?<br /><ul><li> Open information driving thought leadership in B.C.
  14. 14. B.C. Government 2.0
  15. 15. Provision of market and business data across the open web
  16. 16. White papers, strategy documents, business information for clients </li></li></ul><li>Key Business Objectives<br />What are your Key Business Objectives?<br />What are your immediate deliverables or work plan requirements?<br />How have you been thinking about integrating social media into these objectives?<br />
  17. 17. Potential Marketing Strategies<br />How can we help? Campaigns? Missions? Key account strategies? Social media training? Review of your business goals with a social media lens?<br />Next Steps<br />

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