INVESTOR RELATIONS 2.0
How to Connect with Investors in
the Age of MySpace
Nick Wreden, MA, MS
June 16, 2009

INVESTOR RELATIONS 2.0
Web 1.0 & 2.0 IR 1.0 & 2.0 Answers to
your 2 most
important
questions

WHAT IS WEB 1.0?
WEB 1.0
• “We are great!”
• 1-way broadcast
• No interactivity
• Price oriented
• Visually busy;
hard to read
• No differentiation
• English-only
• Update issues

WHAT IS WEB 2.0?
WEB 2.0
• “You are great!”
• “User-centered
design” (EZ to read)
• Video
• Interactive (eg,
surveys, blogs,
Twitter, etc)
• Social networks
(Facebook,
LinkedIn, etc)

Malaysia 2.0
Multi-lingual Interactivity Twitter Feedback Blog
Multimedia (Video, Flickr & YouTube) Search
[Technology: Ajax?] www.1malaysia.com.my

Twitter is a free
social networking
& micro-blogging
service that
enables users to
send & read
updates, known
as tweets. Tweets
are text-based
posts of up to 140
characters.
Follower/
following
RSS feed
Tweet

Photo/logo: Downloadable
Audio: Conference call,
interview, etc.
Video: YouTube, etc
Social bookmarks/social
networks: Digg, Facebook, etc
Public commentary: Digg, etc
Links: Feedback, forwarding,
RSS, email, etc
Search: Tag cloud
Web site: Thumbnail
Profile: Linkedin/Facebook/&c

WHAT IS IR 1.0?
Presentations
Filings/reports
Stock quote
Audio/webcast
Email
RSS
Press releases
Search

IR 2.0
Search
Twitter
Profile: CFO
Press releases
Feedback
Video
Photo feed
RSS, email
Media stories
Corporate blogs

Analyst
meet via
Twitter
LinkedIn
Emerging
trends in
IR 2.0

YOUR TWO QUESTIONS
“What do I do now?” “I know we need to do this,
but how can I persuade
my boss?”

“WHAT DO I DO NOW?”
• People (external & internal)
Senior • Objectives (metrics)
management • Strategy
support • Tactics
• What to use
• How to use (rules & guidance)
Educate
• Who should use
• Pilot
Experiment • Small successes
• Your program
• Benchmarks
Monitor
• Tool developments
• Sales/Earnings
• Stock price
Measure
• Analyst/media coverage

“WHAT DO I DO NOW?”
W 1. Blogs (Johnson & Johnson, Delta Air Lines)
E 2. Bookmarking/Tagging (Adobe, Kodak)
B 3. Brand monitoring (Dell, MINI)
2. 4. Content aggregation (Alltop, EMC)
O 5. Crowdsourcing/Voting (Oracle, Starbucks)
E 6. Discussion boards and forums (IBM, Mountain Dew)
L 7. Events and meetups (Molson, Pampers)
E 8. Mashups (Fidelity Investments, Nike)
M 9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
E
11. Organization and staffing (Ford, Pepsi)
N 12. Outreach programs (Nokia, Yum Brands)
T
S

“WHAT DO I DO NOW?”
W 13. Photosharing (Rubbermaid, UK Government)
E 14. Podcasting (Ericsson, McDonalds)
B 15. Presentation sharing (CapGemini, Daimler AG)
2. 16. Public Relations – social media releases (Avon,
O Intel)
17. Ratings and reviews (Loblaws, TurboTax)
E
18. Social networks: applications, fan pages, groups,
L
and personalities (British Airways, Saturn)
E 19. Sponsorships (Coca-Cola, Whirlpool)
M 20. Virtual worlds (National Geographic, Toyota)
E 21. Widgets (Southwest Airlines, Target)
N 22. Wikis (Second Life, T-Mobile Sidekick)
T
S

“MY BOSS IS THE PROBLEM”
“It's not what we
don't know that
hurts, it's what
we know that
ain't so.”
Will Rogers
1879-1935

ROI = ACCOUNTABILITY
Manager Measureable/
type Marketing era Concepts ROI?
• “Positioning”
• “Brand
1970s-90s NO
personality”
• “4 P’s”
• CRM
1990s-2004 • Email, etc. SOMETIMES
• Loyalty programs
• Community
2005--> • Engagement YES
• Profits/Earnings

May 2009

ROI = ACCOUNTABILITY
$1 in social media = $60 return
--”ROI Report,” Next Century Media Global & Powered
Can you ignore this
market potential?
80 million communities
+ 250 million active in 1 or
more online communities
$2 million in sales
 67% of online Malaysians
in social network (12/08)

FINALLY, THE END!
SHAMELESS SELF-PROMOTION
For more than 22 years, Prestige Communications
has been Southeast Asia’s leading PR & IR firm
delivering ROI based on strategic insights, media
relationship & client accountability
“Best Nick Wreden
Business Presentation copy:
Book of Year” jmcclure@i-prestige.com
-Booz Allen

DOUBTS & QUESTIONS