0
INVESTOR RELATIONS 2.0

  How to Connect with Investors in
       the Age of MySpace
        Nick Wreden, MA, MS
         ...
INVESTOR RELATIONS 2.0

Web 1.0 & 2.0   IR 1.0 & 2.0   Answers to
                               your 2 most
             ...
WHAT IS WEB 1.0?
                       WEB 1.0
                   • “We are great!”
                   • 1-way broadcast
...
WHAT IS WEB 2.0?
                         WEB 2.0
                   • “You are great!”
                   • “User-centere...
Malaysia 2.0
Multi-lingual Interactivity Twitter Feedback Blog
Multimedia (Video, Flickr & YouTube) Search
[Technology: Aj...
Twitter is a free
social networking
& micro-blogging
service that
enables users to
send & read
updates, known
as tweets. T...
Photo/logo: Downloadable
Audio: Conference call,
interview, etc.

Video: YouTube, etc
Social bookmarks/social
networks: Di...
WHAT IS IR 1.0?
                  Presentations
                  Filings/reports

                  Stock quote
         ...
IR 2.0

Search

Twitter
Profile: CFO

Press releases

Feedback
Video
Photo feed
RSS, email

Media stories

Corporate blogs
Analyst
meet via
Twitter

LinkedIn


Emerging
trends in
IR 2.0
YOUR TWO QUESTIONS




“What do I do now?”   “I know we need to do this,
                      but how can I persuade
    ...
“WHAT DO I DO NOW?”
               • People (external & internal)
  Senior       • Objectives (metrics)
  management   • S...
“WHAT DO I DO NOW?”
W    1. Blogs (Johnson & Johnson, Delta Air Lines)
E    2. Bookmarking/Tagging (Adobe, Kodak)
B    3. ...
“WHAT DO I DO NOW?”
W    13. Photosharing (Rubbermaid, UK Government)
E    14. Podcasting (Ericsson, McDonalds)
B    15. P...
“MY BOSS IS THE PROBLEM”
 “It's not what we
 don't know that
 hurts, it's what
 we know that
 ain't so.”

   Will Rogers
 ...
ROI = ACCOUNTABILITY
Manager                                    Measureable/
 type     Marketing era         Concepts     ...
May 2009
ROI = ACCOUNTABILITY

   $1   in social media =    $60 return
                  --”ROI Report,” Next Century Media Global ...
FINALLY, THE END!
SHAMELESS SELF-PROMOTION



For more than 22 years, Prestige Communications
has been Southeast Asia’s le...
DOUBTS & QUESTIONS
Investor Relations in the Age of MySpace
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Investor Relations in the Age of MySpace

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A brief overview of investor relations 2.0 and how it can be applied to Malaysia

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Transcript of "Investor Relations in the Age of MySpace"

  1. 1. INVESTOR RELATIONS 2.0 How to Connect with Investors in the Age of MySpace Nick Wreden, MA, MS June 16, 2009
  2. 2. INVESTOR RELATIONS 2.0 Web 1.0 & 2.0 IR 1.0 & 2.0 Answers to your 2 most important questions
  3. 3. WHAT IS WEB 1.0? WEB 1.0 • “We are great!” • 1-way broadcast • No interactivity • Price oriented • Visually busy; hard to read • No differentiation • English-only • Update issues
  4. 4. WHAT IS WEB 2.0? WEB 2.0 • “You are great!” • “User-centered design” (EZ to read) • Video • Interactive (eg, surveys, blogs, Twitter, etc) • Social networks (Facebook, LinkedIn, etc)
  5. 5. Malaysia 2.0 Multi-lingual Interactivity Twitter Feedback Blog Multimedia (Video, Flickr & YouTube) Search [Technology: Ajax?] www.1malaysia.com.my
  6. 6. Twitter is a free social networking & micro-blogging service that enables users to send & read updates, known as tweets. Tweets are text-based posts of up to 140 characters. Follower/ following RSS feed Tweet
  7. 7. Photo/logo: Downloadable Audio: Conference call, interview, etc. Video: YouTube, etc Social bookmarks/social networks: Digg, Facebook, etc Public commentary: Digg, etc Links: Feedback, forwarding, RSS, email, etc Search: Tag cloud Web site: Thumbnail Profile: Linkedin/Facebook/&c
  8. 8. WHAT IS IR 1.0? Presentations Filings/reports Stock quote Audio/webcast Email RSS Press releases Search
  9. 9. IR 2.0 Search Twitter Profile: CFO Press releases Feedback Video Photo feed RSS, email Media stories Corporate blogs
  10. 10. Analyst meet via Twitter LinkedIn Emerging trends in IR 2.0
  11. 11. YOUR TWO QUESTIONS “What do I do now?” “I know we need to do this, but how can I persuade my boss?”
  12. 12. “WHAT DO I DO NOW?” • People (external & internal) Senior • Objectives (metrics) management • Strategy support • Tactics • What to use • How to use (rules & guidance) Educate • Who should use • Pilot Experiment • Small successes • Your program • Benchmarks Monitor • Tool developments • Sales/Earnings • Stock price Measure • Analyst/media coverage
  13. 13. “WHAT DO I DO NOW?” W 1. Blogs (Johnson & Johnson, Delta Air Lines) E 2. Bookmarking/Tagging (Adobe, Kodak) B 3. Brand monitoring (Dell, MINI) 2. 4. Content aggregation (Alltop, EMC) O 5. Crowdsourcing/Voting (Oracle, Starbucks) E 6. Discussion boards and forums (IBM, Mountain Dew) L 7. Events and meetups (Molson, Pampers) E 8. Mashups (Fidelity Investments, Nike) M 9. Microblogging (method, Whole Foods) 10. Online video (Eukanuba, Home Depot) E 11. Organization and staffing (Ford, Pepsi) N 12. Outreach programs (Nokia, Yum Brands) T S
  14. 14. “WHAT DO I DO NOW?” W 13. Photosharing (Rubbermaid, UK Government) E 14. Podcasting (Ericsson, McDonalds) B 15. Presentation sharing (CapGemini, Daimler AG) 2. 16. Public Relations – social media releases (Avon, O Intel) 17. Ratings and reviews (Loblaws, TurboTax) E 18. Social networks: applications, fan pages, groups, L and personalities (British Airways, Saturn) E 19. Sponsorships (Coca-Cola, Whirlpool) M 20. Virtual worlds (National Geographic, Toyota) E 21. Widgets (Southwest Airlines, Target) N 22. Wikis (Second Life, T-Mobile Sidekick) T S
  15. 15. “MY BOSS IS THE PROBLEM” “It's not what we don't know that hurts, it's what we know that ain't so.” Will Rogers 1879-1935
  16. 16. ROI = ACCOUNTABILITY Manager Measureable/ type Marketing era Concepts ROI? • “Positioning” • “Brand 1970s-90s NO personality” • “4 P’s” • CRM 1990s-2004 • Email, etc. SOMETIMES • Loyalty programs • Community 2005--> • Engagement YES • Profits/Earnings
  17. 17. May 2009
  18. 18. ROI = ACCOUNTABILITY $1 in social media = $60 return --”ROI Report,” Next Century Media Global & Powered Can you ignore this market potential? 80 million communities + 250 million active in 1 or more online communities $2 million in sales  67% of online Malaysians in social network (12/08)
  19. 19. FINALLY, THE END! SHAMELESS SELF-PROMOTION For more than 22 years, Prestige Communications has been Southeast Asia’s leading PR & IR firm delivering ROI based on strategic insights, media relationship & client accountability “Best Nick Wreden Business Presentation copy: Book of Year” jmcclure@i-prestige.com -Booz Allen
  20. 20. DOUBTS & QUESTIONS
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