Investor Relations in the Age of MySpace
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Investor Relations in the Age of MySpace

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A brief overview of investor relations 2.0 and how it can be applied to Malaysia

A brief overview of investor relations 2.0 and how it can be applied to Malaysia

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Investor Relations in the Age of MySpace Investor Relations in the Age of MySpace Presentation Transcript

  • INVESTOR RELATIONS 2.0 How to Connect with Investors in the Age of MySpace Nick Wreden, MA, MS June 16, 2009
  • INVESTOR RELATIONS 2.0 Web 1.0 & 2.0 IR 1.0 & 2.0 Answers to your 2 most important questions
  • WHAT IS WEB 1.0? WEB 1.0 • “We are great!” • 1-way broadcast • No interactivity • Price oriented • Visually busy; hard to read • No differentiation • English-only • Update issues
  • WHAT IS WEB 2.0? WEB 2.0 • “You are great!” • “User-centered design” (EZ to read) • Video • Interactive (eg, surveys, blogs, Twitter, etc) • Social networks (Facebook, LinkedIn, etc)
  • Malaysia 2.0 Multi-lingual Interactivity Twitter Feedback Blog Multimedia (Video, Flickr & YouTube) Search [Technology: Ajax?] www.1malaysia.com.my
  • Twitter is a free social networking & micro-blogging service that enables users to send & read updates, known as tweets. Tweets are text-based posts of up to 140 characters. Follower/ following RSS feed Tweet
  • Photo/logo: Downloadable Audio: Conference call, interview, etc. Video: YouTube, etc Social bookmarks/social networks: Digg, Facebook, etc Public commentary: Digg, etc Links: Feedback, forwarding, RSS, email, etc Search: Tag cloud Web site: Thumbnail Profile: Linkedin/Facebook/&c
  • WHAT IS IR 1.0? Presentations Filings/reports Stock quote Audio/webcast Email RSS Press releases Search
  • IR 2.0 Search Twitter Profile: CFO Press releases Feedback Video Photo feed RSS, email Media stories Corporate blogs
  • Analyst meet via Twitter LinkedIn Emerging trends in IR 2.0
  • YOUR TWO QUESTIONS “What do I do now?” “I know we need to do this, but how can I persuade my boss?”
  • “WHAT DO I DO NOW?” • People (external & internal) Senior • Objectives (metrics) management • Strategy support • Tactics • What to use • How to use (rules & guidance) Educate • Who should use • Pilot Experiment • Small successes • Your program • Benchmarks Monitor • Tool developments • Sales/Earnings • Stock price Measure • Analyst/media coverage
  • “WHAT DO I DO NOW?” W 1. Blogs (Johnson & Johnson, Delta Air Lines) E 2. Bookmarking/Tagging (Adobe, Kodak) B 3. Brand monitoring (Dell, MINI) 2. 4. Content aggregation (Alltop, EMC) O 5. Crowdsourcing/Voting (Oracle, Starbucks) E 6. Discussion boards and forums (IBM, Mountain Dew) L 7. Events and meetups (Molson, Pampers) E 8. Mashups (Fidelity Investments, Nike) M 9. Microblogging (method, Whole Foods) 10. Online video (Eukanuba, Home Depot) E 11. Organization and staffing (Ford, Pepsi) N 12. Outreach programs (Nokia, Yum Brands) T S
  • “WHAT DO I DO NOW?” W 13. Photosharing (Rubbermaid, UK Government) E 14. Podcasting (Ericsson, McDonalds) B 15. Presentation sharing (CapGemini, Daimler AG) 2. 16. Public Relations – social media releases (Avon, O Intel) 17. Ratings and reviews (Loblaws, TurboTax) E 18. Social networks: applications, fan pages, groups, L and personalities (British Airways, Saturn) E 19. Sponsorships (Coca-Cola, Whirlpool) M 20. Virtual worlds (National Geographic, Toyota) E 21. Widgets (Southwest Airlines, Target) N 22. Wikis (Second Life, T-Mobile Sidekick) T S
  • “MY BOSS IS THE PROBLEM” “It's not what we don't know that hurts, it's what we know that ain't so.” Will Rogers 1879-1935
  • ROI = ACCOUNTABILITY Manager Measureable/ type Marketing era Concepts ROI? • “Positioning” • “Brand 1970s-90s NO personality” • “4 P’s” • CRM 1990s-2004 • Email, etc. SOMETIMES • Loyalty programs • Community 2005--> • Engagement YES • Profits/Earnings
  • May 2009
  • ROI = ACCOUNTABILITY $1 in social media = $60 return --”ROI Report,” Next Century Media Global & Powered Can you ignore this market potential? 80 million communities + 250 million active in 1 or more online communities $2 million in sales  67% of online Malaysians in social network (12/08)
  • FINALLY, THE END! SHAMELESS SELF-PROMOTION For more than 22 years, Prestige Communications has been Southeast Asia’s leading PR & IR firm delivering ROI based on strategic insights, media relationship & client accountability “Best Nick Wreden Business Presentation copy: Book of Year” jmcclure@i-prestige.com -Booz Allen
  • DOUBTS & QUESTIONS