Linked innight 6310
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Linked innight 6310






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  • Treat LinkedIn connects as real invitations. While you may feel comfortable sending the standard Linked In text to people you know really well (because they’re not going to want you to spend one minute customizing an email to them), etiquette is as important on Linked In as it is anywhere else. You do not need to write a long, personalized message for each contact, but you will want to have some standard wording that you can use that you can adjust slightly for each contact as relevant. This is particularly true when you are connecting with someone who is not a peer in your current work environment, or someone who you do not yet know.LinkedIn works best when you are connected to as many of your personal and professional contacts as possible. Be sure to connect with people you know well, who would ACT on your behalf! The general rule is whether you would be willing to help the person if they asked or if they would be willing to help you. If the answer to those questions is “Yes”, connect with them.
  • Should you have recommendations?Running your own company?Conducting a job search?Seeking an internal company promotion?
  • Should you have recommendations?Running your own company?Conducting a job search?Seeking an internal company promotion?

Linked innight 6310 Presentation Transcript

  • 1. © Sparrey Consulting, 2010
    Getting “LinkedIn”
    Using LinkedIn to its fullest potential
  • 2. Why LinkedIn night?
    © Sparrey Consulting, 2010
    Lately, a number of clients have asked me “what exactly am I supposed to be doing with LinkedIn? Someone sent me an invitation once and I joined, but how do I make it work for me?” There are several ways to make LinkedIn a part managing your career, from identifying new opportunities to identifying talented people to join your team.
    • Tonight we will:
    • 3. Create or update your profile
    • 4. Invite people to connect
    • 5. Determine how to use recommendations
    • 6. Join a relevant group
    • 7. Review how to use LinkedIn to find a job
    • 8. Discuss other creative uses for LinkedIn
    • 9. Plan how to keep your profile current
  • What is LinkedIn for?
    © Sparrey Consulting, 2010
    Based on the principle of 6-degrees of separation, LinkedIn allows people to build their network beyond people they immediately know. LinkedIn is based on 3-degrees of separation.
    Your connections
    Their connections
    Their connections
  • 10. Create your profile
    © Sparrey Consulting, 2010
    Brainstorm what to include on your profile
    Summary statement
    Most relevant job experiences
    Link to website
    Affiliation with groups (professional organizations)
    Review details
  • 11. Summary statement brainstorming
    What I want people to know about me:
    My summary statement
  • 12. Update your profile, part 1
    © Sparrey Consulting, 2010
    Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.
    • Make sure that your summary information is accurate
    • 13. Review to determine if important information should be added (especially valuable for entrepreneurs)
    Make sure your current job is accurate
    Check your location & make sure it’s right!
    List past jobs that are relevant – you do not need to list ALL jobs, just past 5-10 years
    Include your twitter account ONLY if relevant for professional purposes
  • 14. Update your profile, part 2
    © Sparrey Consulting, 2010
    Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.
    • Your LinkedIn profile is an online resume. Do not include ALL resume bullets, but you should include 2-3 with each role. Treat the bullets with the same professionalism as a resume.
    • 15. Consider key words prospective employers in your field will be looking for. Be sure to include those prominently in your profile.
  • Details to update
  • 16. Public profile link
  • 17. Invite people to connect
    © Sparrey Consulting, 2010
    THE GOAL: Have 10X your age in LinkedIn contacts. This represents 10 new people you’ve met every year that you’ve been alive.
    Identify who you should invite
    • Consider people that you know in the real world!
    • 18. Review contacts your address book and connected to them through LinkedIn.
    • 19. Connect with people at current and former employers
    • 20. Follow-up on suggested connections from LinkedIn and re-connect with people who you would be willing to help in the future.
    • 21. People you volunteer with.
    • 22. Review members of groups that you are a part of within Linked In. Connect with people that you’ve already met in the real world.
  • Invite people to connect
    © Sparrey Consulting, 2010
    Allows you to view current / former colleagues by company
    Allows you to view current / former classmates by institution & graduation date
    Recommendations from LinkedIn based on people within your network
    Connect through your email and add all contacts
    Enter individual email addresses
  • 23. Establish your reputation through recommendations
    © Sparrey Consulting, 2010
    THE GOAL: determine if recommendations are relevant for your jobs.
    Should you have recommendations?
    Who should you ask?
    How should you ask them?
  • 24. Broaden your network:Join relevant groups
    © Sparrey Consulting, 2010
    One important way to find valuable contacts is to join groups that are related to your career goals.
    • Review groups that colleagues are affiliated with, it’s usually a great start
    • 25. Join alumni groups from schools and workplaces and professional associations you belong to
    • 26. Use the search functionality to identify groups that align with your interests
    Additionally, group discussions can be incredibly valuable if you’re thinking about entering a new field or making a job change.
    • Find relevant industry groups
    • 27. Follow discussions for specific groups (note: some groups are valuable to allow you to connect with people but discussion boards are filled with spam. Other groups have great discussion features (usually groups associated with a specific industry).
  • Using LinkedIn to find a job, part 1:Informational interviews
    Once your profile is updated, the power of LinkedIn comes from identifying people to connect with who will provide valuable information, help to clarify your goals, learn more about specific companies and provide a window into opportunities. Note: one of the ways to make your search most effective is to select “relatedness” when searching.
    Identify companies you want to work for
    Use people search to find people you are connected to at those companies
    Ditto for industry
  • 28. Using LinkedIn to find a job, part 2:Preparing for interviews
    Look at company profiles to:
    Get news from blog
    Research people you are interviewing with (note: they may see that you’ve checked out their profile)
    Follow stock price (where relevant)
    Review statistics (size, gender mix, age, common job titles
    Links to company websites, etc
  • 29. Using LinkedIn to find a job, part 3:Doing your diligence on a job
    Use the “follow company” feature on LinkedIn to find out the following helpful information:
    Common career paths before and after the company
    Where employees are most connected
    Departments & levels for new hires
    Former employees and where they have departed to
    Recent promotions and changes
  • 30. Promoting your company
    Have a great summary statement
    Include your LinkedIn profile link on your email signature line
    Use recommendations!
    Set up events on Linked In
    Sending messages to connections
  • 31. Keeping yourself current
    Stay top-of-mind for contacts by updating aspects of your profile regularly
    Update your profile status
    Add new positions within the same company – promotions, etc.
    Join new groups