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© Sparrey Consulting, 2010<br />Getting “LinkedIn”<br />Using LinkedIn to its fullest potential<br />
Why LinkedIn night?<br />© Sparrey Consulting, 2010<br />Lately, a number of clients have asked me “what exactly am I supp...
Create or update your profile
Invite people to connect
Determine how to use recommendations
Join a relevant group
Review how to use LinkedIn to find a job
Discuss other creative uses for LinkedIn
Plan how to keep your profile current</li></li></ul><li>What is LinkedIn for?<br />© Sparrey Consulting, 2010<br />Based o...
Create your profile<br />© Sparrey Consulting, 2010<br />Brainstorm what to include on your profile<br />Summary statement...
Summary statement brainstorming<br />What I want people to know about me:<br />My summary statement<br />
Update your profile, part 1<br />© Sparrey Consulting, 2010<br />Keeping your profile up-to-date will help  with a job sea...
Review to determine if important information should be added (especially valuable for entrepreneurs)</li></ul>Make sure yo...
Update your profile, part 2 <br />© Sparrey Consulting, 2010<br />Keeping your profile up-to-date will help  with a job se...
Consider key words prospective employers in your field will be looking for.  Be sure to include those prominently in your ...
Public profile link<br />
Invite people to connect<br />© Sparrey Consulting, 2010<br />THE GOAL: Have 10X your age in LinkedIn contacts.  This repr...
Review contacts your address book and connected to them through LinkedIn.
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Linked innight 6310

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  • Treat LinkedIn connects as real invitations. While you may feel comfortable sending the standard Linked In text to people you know really well (because they’re not going to want you to spend one minute customizing an email to them), etiquette is as important on Linked In as it is anywhere else. You do not need to write a long, personalized message for each contact, but you will want to have some standard wording that you can use that you can adjust slightly for each contact as relevant. This is particularly true when you are connecting with someone who is not a peer in your current work environment, or someone who you do not yet know.LinkedIn works best when you are connected to as many of your personal and professional contacts as possible. Be sure to connect with people you know well, who would ACT on your behalf! The general rule is whether you would be willing to help the person if they asked or if they would be willing to help you. If the answer to those questions is “Yes”, connect with them.
  • Should you have recommendations?Running your own company?Conducting a job search?Seeking an internal company promotion?
  • Should you have recommendations?Running your own company?Conducting a job search?Seeking an internal company promotion?
  • Transcript of "Linked innight 6310"

    1. 1. © Sparrey Consulting, 2010<br />Getting “LinkedIn”<br />Using LinkedIn to its fullest potential<br />
    2. 2. Why LinkedIn night?<br />© Sparrey Consulting, 2010<br />Lately, a number of clients have asked me “what exactly am I supposed to be doing with LinkedIn? Someone sent me an invitation once and I joined, but how do I make it work for me?” There are several ways to make LinkedIn a part managing your career, from identifying new opportunities to identifying talented people to join your team.<br /><ul><li>Tonight we will:
    3. 3. Create or update your profile
    4. 4. Invite people to connect
    5. 5. Determine how to use recommendations
    6. 6. Join a relevant group
    7. 7. Review how to use LinkedIn to find a job
    8. 8. Discuss other creative uses for LinkedIn
    9. 9. Plan how to keep your profile current</li></li></ul><li>What is LinkedIn for?<br />© Sparrey Consulting, 2010<br />Based on the principle of 6-degrees of separation, LinkedIn allows people to build their network beyond people they immediately know. LinkedIn is based on 3-degrees of separation.<br />You<br />1<br />Your connections<br />2<br />Their connections<br />3<br />Their connections<br />
    10. 10. Create your profile<br />© Sparrey Consulting, 2010<br />Brainstorm what to include on your profile<br />Summary statement<br />Most relevant job experiences<br />Education<br />Link to website<br />Affiliation with groups (professional organizations)<br />Review details<br />
    11. 11. Summary statement brainstorming<br />What I want people to know about me:<br />My summary statement<br />
    12. 12. Update your profile, part 1<br />© Sparrey Consulting, 2010<br />Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.<br /><ul><li>Make sure that your summary information is accurate
    13. 13. Review to determine if important information should be added (especially valuable for entrepreneurs)</li></ul>Make sure your current job is accurate<br />Check your location & make sure it’s right!<br />List past jobs that are relevant – you do not need to list ALL jobs, just past 5-10 years<br />Include your twitter account ONLY if relevant for professional purposes<br />
    14. 14. Update your profile, part 2 <br />© Sparrey Consulting, 2010<br />Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.<br /><ul><li>Your LinkedIn profile is an online resume. Do not include ALL resume bullets, but you should include 2-3 with each role. Treat the bullets with the same professionalism as a resume.
    15. 15. Consider key words prospective employers in your field will be looking for. Be sure to include those prominently in your profile.</li></li></ul><li>Details to update<br />
    16. 16. Public profile link<br />
    17. 17. Invite people to connect<br />© Sparrey Consulting, 2010<br />THE GOAL: Have 10X your age in LinkedIn contacts. This represents 10 new people you’ve met every year that you’ve been alive.<br />Identify who you should invite<br /><ul><li>Consider people that you know in the real world!
    18. 18. Review contacts your address book and connected to them through LinkedIn.
    19. 19. Connect with people at current and former employers
    20. 20. Follow-up on suggested connections from LinkedIn and re-connect with people who you would be willing to help in the future.
    21. 21. People you volunteer with.
    22. 22. Review members of groups that you are a part of within Linked In. Connect with people that you’ve already met in the real world.</li></li></ul><li>Invite people to connect<br />© Sparrey Consulting, 2010<br />Allows you to view current / former colleagues by company<br />Allows you to view current / former classmates by institution & graduation date<br />Recommendations from LinkedIn based on people within your network<br />Connect through your email and add all contacts<br />Enter individual email addresses<br />
    23. 23. Establish your reputation through recommendations<br />© Sparrey Consulting, 2010<br />THE GOAL: determine if recommendations are relevant for your jobs.<br />Should you have recommendations?<br />Who should you ask?<br />How should you ask them?<br />
    24. 24. Broaden your network:Join relevant groups<br />© Sparrey Consulting, 2010<br />One important way to find valuable contacts is to join groups that are related to your career goals. <br /><ul><li>Review groups that colleagues are affiliated with, it’s usually a great start
    25. 25. Join alumni groups from schools and workplaces and professional associations you belong to
    26. 26. Use the search functionality to identify groups that align with your interests</li></ul>Additionally, group discussions can be incredibly valuable if you’re thinking about entering a new field or making a job change. <br /><ul><li>Find relevant industry groups
    27. 27. Follow discussions for specific groups (note: some groups are valuable to allow you to connect with people but discussion boards are filled with spam. Other groups have great discussion features (usually groups associated with a specific industry).</li></li></ul><li>Using LinkedIn to find a job, part 1:Informational interviews<br />Once your profile is updated, the power of LinkedIn comes from identifying people to connect with who will provide valuable information, help to clarify your goals, learn more about specific companies and provide a window into opportunities. Note: one of the ways to make your search most effective is to select “relatedness” when searching.<br />Identify companies you want to work for<br />Use people search to find people you are connected to at those companies<br />Ditto for industry<br />
    28. 28. Using LinkedIn to find a job, part 2:Preparing for interviews<br />Look at company profiles to:<br />Get news from blog<br />Research people you are interviewing with (note: they may see that you’ve checked out their profile)<br />Follow stock price (where relevant)<br />Review statistics (size, gender mix, age, common job titles<br />Links to company websites, etc<br />
    29. 29. Using LinkedIn to find a job, part 3:Doing your diligence on a job<br />Use the “follow company” feature on LinkedIn to find out the following helpful information:<br />Common career paths before and after the company<br />Where employees are most connected<br />Departments & levels for new hires<br />Former employees and where they have departed to<br />Recent promotions and changes<br />
    30. 30. Promoting your company<br />Have a great summary statement<br />Include your LinkedIn profile link on your email signature line<br />Use recommendations!<br />Set up events on Linked In<br />Sending messages to connections<br />
    31. 31. Keeping yourself current<br />Stay top-of-mind for contacts by updating aspects of your profile regularly<br />Update your profile status<br />Add new positions within the same company – promotions, etc.<br />Join new groups<br />
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