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Sales and Distribution Management of Bayer Crop Science Limited

by Associate Vice President at Indian Register of Shipping on Sep 04, 2011

  • 6,242 views

Abstract: Go-to-market systems, with multiple marketing channels that link suppliers with their customers, have radically evolved beyond simple advertising or salesperson marketing channels. The ...

Abstract: Go-to-market systems, with multiple marketing channels that link suppliers with their customers, have radically evolved beyond simple advertising or salesperson marketing channels. The present report discusses on the sales and distribution management of Bayer Crop Science Limited, who has been producing various products in the filed of crop protection for more than a century. Data on sales and distribution of Bayer are collected through a face to face interview (shown in Appendix) with the Manager, Sales and Support of Bayer. The pros and cons of the system are discussed, critically analyzed and findings are listed in conclusions.

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Sales and Distribution Management of Bayer Crop Science Limited Sales and Distribution Management of Bayer Crop Science Limited Document Transcript