Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013
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Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013

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Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013 Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013 Presentation Transcript

  • Digital Kids on Branding, Privacy and Technology Bias HighEd Web – Arkansas 2013 @andrewsmyk #digitalkids #hewebar
  • Digital Kids on Branding, Privacy and Technology Bias HighEd Web – Arkansas 2013 @andrewsmyk #digitalkids #hewebar
  • Andrew Smyk Sheridan College Program Coordinator HighEd Web – Arkansas 2013 @andrewsmyk #digitalkids #hewebar
  • “People two, three or four years apart are having completely different experiences with technology,” Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/
  • 10 - 6 - 3
  • 11 - 7 - 4
  • the research
  • the research
  • 72 interviews 3 birthday parties 2 girls soccer team 2 class room visits
  • the research
  • historical view
  • the research
  • the research
  • technology clusters
  • We preselect the technology we give to kids
  • Kids select the technology with the lowest level of abstraction
  • the research
  • “They have their own brand new one.” - Goldstone “My daughter had her own iPad since she was 1 years old.” - gary2kool “Kids hand me down went to the grandparents.” - themiss
  • methods
  • A/B Testing
  • A/B with Tablets
  • 2 iPads (I & II) 2 Android Tablets
  • same apps installed
  • outcome
  • variation
  • iPad Only
  • children ages 3 to 5 years old, know which logo and products correspond with which brand.
  • A/B with Web Sites
  • Two versions of a site created (desktop vs. responsive)
  • 95% abandon rate
  • content
  • content
  • technology
  • Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
  • “This is my iPad.”
  • Hands on. Minds on. Authentic?
  • kids
  • “Why is there a phone in your camera?”
  • •Folding Chalk Board + •Face Time
  • •Folding Chalk Board + •Face Time
  • Technology associations phone = camera, Kindle = book
  • “digital” is disappearing
  • “download” is disappearing
  • “play” terminology is changing
  • Kids prefer eReaders over traditional print books
  • Except when reading is done with a parent
  • Adapting Technologies to their needs
  • Kids 2 to 6 are task focused, not necessarily goal focused.
  • analog and digital worlds
  • “The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/
  • Prototyping
  • Collaborative drawing
  • Final Version
  • adults vs. children
  • branding
  • name some search engines?
  • Google the internet
  • There are other search engines.
  • “Really? Why?”
  • genericTM
  • privacy
  • 16 girls 16 iPods
  • 16 girls 16 iPods
  • 16 girls 16 iPods
  • 16 girls 16 iPods
  • Within the peer group, there was no privacy
  • bias
  • Touch over type adaptive/responsive content mobile over desktop Google SEO
  • - Josh Clark (@globalmoxie) “Every Desktop Design Has To Go Finger-Friendly"
  • http://alistapart.com/article/future-ready-content “Future-Ready Content” Sara Wachter-Boettcher
  • Content First Mobile First Orbital Content
  • other research areas
  • Under what conditions do children have this gesture bias?
  • With which devices?
  • What age does this emerge?
  • Between them and their parents?
  • For which kind of activities?
  • my details • twitter: @andrewsmyk • blog: andrewsmyk.com/research • Feel free to tweet, write, etc.
  • Thank You!